As the Director of Marketing (B2C/B2B Marketing), lead marketing and sales initiatives for NewBlueFX & Ovrstream brands, managing a team of 4 employees and 3 part-time contractors across 3 unique business markets and forty products.• Manage the implementation of key digital initiatives to drive engagement, lead generation and revenue.• Manage the execution of multi-channel marketing campaigns across 3 business lines with hundreds of products• Oversee the development and implementation of co-branded marketing campaigns for industry leading partners including Adobe, Telestream, and Avid.Direct product development across each business to drive focus and positioning of the company

As the Marketing Manager (B2C/B2B Marketing), led the company's marketing initiatives to drive sales and generate leads. Reporting directly to the CEO, responsible for the company’s social communities, email marketing, automation program, social media advertising, partnerships, SEO, SEM, web development & design, graphic design, content development, and blog.• Devised extensive marketing & ecommerce strategies, leading to the highest grossing product launch in the company’s history (24% increase over the previous high).• Pioneered a lead nurturing strategy increasing ecommerce revenue by 8% MOM• Led the development of content strategy plan that resulted in a 14% increase in website traffic and 45% increase in blog traffic.• Researched, planned and executed the restructuring of company product line, discovering opportunities to raise monthly revenues through new product mix.• Shared responsibility for design, development, and implementation of website and brand redesign• Improved company’s PR and community presence through low-cost partnerships, product reviews and relationship development.

As an Account Manager at Adconion direct, Adam grew company's top accounts from $1.5MM to over $2.6MM in monthly revenue by deploying campaign optimizations, identifying growth opportunities within new channels, and exceeding delivery targets by working with internal and external distribution. Clients include AIG, Experian, and AT&T.• Optimized campaign performance through landing page redesign, creative direction, and data analysis resulting in the direct growth of campaign revenue by 20%.• Led creative team in the design process of email, display, and social assets, resulting in click thru rate increases by as much as 185% across multiple campaigns.

Strategically planned and implemented eight commercial energy efficiency marketing campaigns across five states - utilizing digital and non-digital advertising channels. Pioneered reward-based contest that improved customer participation by over 650% in less than two months. Developed unique direct mail inserts that increased open rates by 100%, correlating to higher program participation.

I led the creation of National Grid's internal energy efficiency website. The site was used by over 1,500 employees across all regions and by various groups involved with energy efficiency. In addition, I coordinated National Grid's award submissions with the Northeast Energy Efficiency Partnership. This involved working across company divisions to coordinate video, copy, and attendees for the event.

Organized key multi-state events to help market and promote energy efficiency programs to employees. In addition, I coordinated and staffed numerous energy efficiency events throughout the company's five state territory. This involved building and maintaining an event database as well as managing the budgets for efficiency related marketing events.

During my internship at the Vermont Convention Bureau, I helped organize customer accounts and market additional services to our existing members. In addition, I worked to attract and organize large events in the state of Vermont.