- Onboard New Growth Clients - Manage Paid Social for key accounts

Highlights Include: 1. Oversaw 84% decrease in CPA while simultaneously increasing orders by 124% from 3,248 ad tests. 2. 23% growth in Revenue while also cutting marketing expense 28% by testing placements, creative and audiences with programmatic display3. Generate 31% of total company attributable revenue from New Customer AcquisitionResponsibilities Included:- Develop and nurture B2C acquisition marketing channels to continually produce new customers within target CPA ranges.- Manage SEM and display advertising campaigns, managing spend, and performance across AdWords, Bing, Yahoo! and other search platforms. - Manage external vendors and execute campaigns internally, as needed.- Manage paid social media acquisition campaigns- Manage and implemented Referral program- Manage Testing program across behavioral, landing page and personalization testing

Lead the creation of a new program for GEICO marketing to focus on testing and personalization for digital marketing. Capitalize on untapped opportunities using A/B testing, 1st party and 3rd party data. Use a proven ability to initiate and execute projects to grow sales.- Increased time on site by personalizing site content based on 1st party data- Created testing process to increase velocity of testing thereby increasing conversion rates across all digital marketing channels.- Manage testing for prospecting, cross-sell, and retention across all divisions of digital marketing department- Promote learning and testing culture in digital marketing- Manage technology adoption for new testing tools

- Played key role in over three digits in landing page tests that increased quote amounts by a double digit percentage.- Drove double digit increase in click-through-rate for 2 consecutive years through ad copy testing. - Boosted closure rate significant percentage points through Remarketing Lists for Search Ads.

- Negotiating business terms with online venders while adhering to budget guidelines- Assisting with our search engine marketing strategies- Manage millions in Search Spend to maximize quotes and new business for GEICO auto and GEICO portfolio

• Tested, and fully launched an automated bidding strategy for search marketing initiatives. This bidding strategy reduced time spent maintaining bids while also maximizing quotes in real time. • Coordinated several new testing initiatives: search ad copy and landing page testing. Search ad copy testing resulted in an increase of double digit percentage in new business while landing page testing increased turn around on new tests by 2 weeks.• Created, launched, and grew search marketing efforts for GEICO Portfolio• Maintained and optimized search marketing efforts for Motorcycle, Boat, and RV product lines. • Standardized a feedback process for vendors to improve cost per acquisition as well as efficiency of the budget.

Recruited by VP, Business Development and charged with helping to turn around freight company that needed to generate new revenue. Accountabilities include web marketing, content development, cost controls and sales. • Grew revenues 42% by proposing and building new warehouse business. Secured Food Grade Distribution status, resulting in the company’s largest client to date.• Played key role in helping KTI achieve the highest rates-per-mile in its history.• Drove 20% increase in web traffic by creating new content strategy for the company’s website.

Founded and built this digital publishing company focused on providing financial information through a series of websites including flagship property SilverMonthly.com. Wrote business plan, devised and executed growth strategies and managed client marketing campaigns, including creating images and landing pages. Built and led a team of freelance designers, writers and programmers.• Expanded site from a collection of free articles into a comprehensive information source that includes a blog, classified, ads, contests, affiliate offerings and a variety of tools. • Grew traffic from zero to 52,000 visitors per month and lowered bounce rate by over 30%.• Generated thousands in additional revenue by editing and publishing two books, Real Wealth: The Simple Guide to Silver Investing and The Essential Guide to Gold.• Increased EPM (earnings per thousand impressions) from $8.75 to $29.80.