Adam Fletcher

Adam Fletcher Email and Phone Number

Head of Marketing @ Enlit Africa
Cape Town, WC, ZA
Adam Fletcher's Location
Cape Town, Western Cape, South Africa, South Africa
Adam Fletcher's Contact Details

Adam Fletcher work email

Adam Fletcher personal email

n/a
About Adam Fletcher

Age 17: Started an events company. It failed.Age 18: Ventured into face-to-face sales and brand activations while I studied. Learned how to sell.Age 23: Found a mentor in a corporate entrepreneur and joined his company. I hated corporate.Age 24: Moved to a new city and took an internship at a startup. Lacked the technical knowledge for a permanent position.Age 24: Joined a summer program as a PM, collaborating with mobile app, web, design, UX, and finance teams to develop a software product that addressed a specific community issue. Our product secured 3rd place.Age 25: The CEO of the startup I interned at brought me on as their first Product Manager and 4th hire at a new startup. We launched an on-demand home services mobile app & B2B dashboard. Designed the first iteration of the dashboard, leading to its later acquisition by a major insurer. Developed and rolled out a system connecting clients to tradesmen, scaling from 10 jobs per day to 100+. Learned a lot.Age 26: Moved to a remote location to help friends launch their eco-tourism brand. Developed their brand guidelines.Age 27: Returned to the city I was in before and got into software sales. Lasted 3 months. Didn’t believe in the product.Age 28: Started an ad agency, offering everything to no one. It failed.Age 29: Joined a small events company as CMO just before they were acquired. Spent 1000+ hours learning digital marketing online because I lacked the hard skills. Got the job anyway.Age 30: Wore every hat in event marketing. Learned a lot. The founder taught me speed.Age 31: I was spreading myself too thin. Focused on doing one thing well. Increased marketing-generated revenue 8X and email-generated revenue 20X in 6 months.Age 32: Identified a gap in the business’s sales-led approach and pitched a content-product-led solution to the CEO. Was given a budget and a new job.Age 32: Asked by the CEO to become Head of Marketing. Now leading a fully-fledged team for the first time. On we go…My day job: Head of Marketing at VUKA Group where together with my team we’re implementing sales funnels and a content-product-led approach to event marketing. VUKA Group hosts trade exhibitions and conferences in green economy, retail, energy, mining, mobility, and the newest addition in The Global Trust Project where I am Head of Growth. My most important skill to which I bang my own drum: I’m an incredibly fast learner.

Adam Fletcher's Current Company Details
Enlit Africa

Enlit Africa

View
Head of Marketing
Cape Town, WC, ZA
Adam Fletcher Work Experience Details
  • Enlit Africa
    Head Of Marketing
    Enlit Africa
    Cape Town, Wc, Za
  • Vuka Group
    Head Of Marketing: Power, Energy & Water
    Vuka Group Jul 2024 - Present
    Together with my team we’re implementing a content-product-led approach to event marketing.
  • Vuka Group
    Marketing: The Global Trust Project
    Vuka Group Oct 2023 - Present
  • Vuka Group
    Group: Growth Marketing Manager
    Vuka Group Oct 2023 - Jul 2024
    I identified a gap in the business’s sales-led approach and pitched a content-product-led solution to the CEO which resulted in a budget and this role. I co-facilitated the training of sales and marketing teams to shift customer acquisition toward inbound, content and product-led and established a service level agreement between marketing and sales.
  • Vuka Group
    Marketing Manager: Retail Portfolio Of Events
    Vuka Group Jul 2021 - Oct 2023
    Cape Town, Western Cape, South Africa
    Wore every hat in event marketing. Then focused on doing one thing very well. Increased marketing-generated revenue 8X and email-generated revenue 20X in 6 months.
  • Dtc Lab
    Owner
    Dtc Lab May 2021 - Present
    Maximise your revenue with unlimited, data-driven email campaigns that turn subscribers into loyal high-value customers.
  • Enlit Africa
    Head Of Marketing
    Enlit Africa Jul 2024 - Present
  • C&I Solar + Storage Summit
    Head Of Marketing
    C&I Solar + Storage Summit Jul 2024 - Present
  • Esi Africa
    Head Of Marketing
    Esi Africa Jul 2024 - Present
  • The Global Trust Project
    Marketing & Growth
    The Global Trust Project Oct 2023 - Present
    Cape Town
  • Kinetic Events
    Cmo
    Kinetic Events Jul 2021 - Oct 2023
  • Cem Africa
    Marketing Manager
    Cem Africa Jul 2021 - Oct 2023
    Cape Town, Western Cape, South Africa
  • Converge Africa - Formerly Ecom Africa
    Marketing Manager
    Converge Africa - Formerly Ecom Africa Jul 2021 - Oct 2023
    Cape Town, Western Cape, South Africa
  • Tod
    Product Marketing Manager
    Tod Jul 2019 - Oct 2020
  • Tod
    Product Manager
    Tod Nov 2016 - Jun 2019
    Cape Town, Western Cape, South Africa
    TOD is a mobile app that provides users access to vetted plumbers, handymen, locksmiths, and electricians on-demand with in-app GPS tracking and payment. TOD is Uber for home improvement and maintenance.
  • Big Skies
    Marketing Manager
    Big Skies Jan 2018 - Jun 2019
  • Magnetic Software (Acquired By Silversoft)
    Product Manager
    Magnetic Software (Acquired By Silversoft) Aug 2016 - Oct 2016
    Cape Town, Western Cape, South Africa
    Magnetic is agency workflow software that helps agencies increase profits by managing projects smarter and delivering work faster.
  • Ixperience
    Product Manager
    Ixperience Jun 2016 - Jul 2016
    Cape Town, Western Cape, South Africa

Frequently Asked Questions about Adam Fletcher

What company does Adam Fletcher work for?

Adam Fletcher works for Enlit Africa

What is Adam Fletcher's role at the current company?

Adam Fletcher's current role is Head of Marketing.

What is Adam Fletcher's email address?

Adam Fletcher's email address is ad****@****nts.net

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