Adam Ducquet Email & Phone Number

Melbourne, Victoria, Au

121 Group was founded in 2015 by Adam after a successful exit from his previous company, CARDPro which was acquired by American Banknote Corporation.During his time building up CARDPro to an international success story with hundreds of staff in 3 continents, Adam realised he had a considerable passion for marketing. One of the key reasons for the substantial growth of his last company was the unique marketing system he implemented.After the acquisition of his business, Adam followed that passion and decided to launch 121 Group, a full-service brand, marketing and digital agency specialising in healthcare across all digital and traditional channels.As a results-driven agency, the organisation's mission is to take a data-driven approach to client acquisition, uniquely combining marketing mediums to help businesses in the health sector substantially grow their revenue and reach a large volume of new customers.All based on the systems and strategies, Adam implemented to turn CARDPro into a world-leading company, which have been successfully refined and proven for healthcare businesses.Due to the company's growth, 121 Group acquired three other marketing agencies: Search Insights, Brand One and Nerdster to further increase the breadth of skills within the group.Each company came with their own unique strategies, which would then further enhance the marketing activities for clients. In 2022, these companies were merged with the 121 Group.With many companies making the switch to 121 Group, they now service the entire APAC region with offices located in Melbourne, Sydney, Brisbane, and Perth.Some of 121 Group's clients include Healius, For Health Group, Avant Group, Primary Dental just to name a few.As Managing Director, Adam spends the majority of his time working on the growth and strategic direction of the organisation.

Dandenong South, Victoria, Au

Adam founded CARDPro in his lounge room in 2003 growing the business up to 223 staff members across 3 continents by 2014.In the process, the company became a world-leading manufacturer of plastic cards, with flagship facilities in Melbourne, Australia and Shenzhen, China.The accelerated growth of this business saw him win Australian Chamber of Commerce’s Prestigious Entrepreneur of the Year in 2007 as well as runner-up in 2013.During the growth phase of the business as founder and CEO, his role was focussed on growth, strategy and leading the team for close to 10 years.Then in 2014, the largest multinational competitor ABNote (now ABCorp) acquired CARDPro and ABNote CARDPro began.As part of the acquisition of CARDPro Group of companies, by American Banknote Corporation, Adam was appointed CEO of ABnote CARDPro China. Adam’s 12-month role was helping with a successful transition of management and merger of the companies, as well as to solidify a plan to ensure the company reaches its growth targets after the acquisition.Due to his leadership and careful strategic planning, CARDPro China manufacturing plant still to this day, continues to produce more than 100 million plastic cards per year, for brands like Apple, Amazon, David Jones, Medicare, and Walmart.Adam thoroughly enjoyed working inside a multinational, 200-year-old American company. However, after a successful completion of his tenure, Adam decided to follow a passion of his in marketing and working with other businesses to help them leverage the ideas, techniques & strategies that resulted in the growth of CARDPro.