Adam Due Email & Phone Number

Copenhagen Metropolitan Area

Responsible for marketing engagements ranging across:- Product marketing – development of value propositions and content toolboxes.- Campaign management – development, execution and evaluation.- Digital marketing activation across owned and earned channels.- Content development across multi-formats and channels.- Thought leadership positioning through subject matter experts and partner bodies.- Global 3rd party events – identification, participation scoping and execution.- Customer community events - identification, scoping and execution.- Team lead.Member of SITA’s Global Marketing leadership team driving change and excellence efforts across the marketing discipline. E.g.- Strengthen marketing technology stack.- Improved performance management.- Public affairs pilots.- Working model.- Corporate brand platform.- Industry body governance framework.Member of SITA’s change agent community to further anchor values such as collaboration, transformation, and simplification.Member of Borders division’s extended leadership team.

Copenhagen Metropolitan Area

Denmark

- Defined and built brand management discipline to achieve higher degrees of brand affinity.- Introduced consultative approach to supporting local markets for brand and content messaging. - Centralised and standardised processes and tools to serve all global white-collar employees for greater work efficiencies. E.g. DSV’s brand portal (DAM, Templafy).- Evolved corporate brand. E.g. brand narrative and visual identity face lift for greater brand consistency and stronger positioning.- Developed employer branding profile to position DSV as the employer of choice.- Led introduction of collaboration tools in the department (e.g. Podio) to mature and professionalise Marcom function.- Recruitment and leadership of brand and design team, incl. remote/offshored team members.- Part of Global Marketing leadership team.- Steered the development of strategic communications for acquisition of major competitor, corporate values and coronavirus crisis.- Accountable for DSV’s global product & service catalogue: content build, value propositions and collateral.- Successfully introduced approach for messaging and content for verticals.- Developed content/editorial management framework, from content curation, scoping and mapping to build and activation.

Copenhagen Area, Denmark

- Defined and built brand management discipline to achieve higher degrees of brand affinity.- Introduced consultative approach to supporting local markets for brand and content messaging. - Centralised and standardised processes and tools to serve all global white-collar employees for greater work efficiencies. E.g. DSV’s brand portal (DAM, Templafy).- Evolved corporate brand. E.g. brand narrative and visual identity face lift for greater brand consistency and stronger positioning.- Developed employer branding profile to position DSV as the employer of choice.- Led introduction of collaboration tools in the department (e.g. Podio) to mature and professionalise Marcom function.- Recruitment and leadership of brand and design team, incl. remote/offshored team members.- Part of Global Marketing leadership team.- Steered the development of strategic communications for acquisition of major competitor, corporate values and coronavirus crisis.- Accountable for DSV’s global product & service catalogue: content build, value propositions and collateral.- Successfully introduced approach for messaging and content for verticals.- Developed content/editorial management framework, from content curation, scoping and mapping to build and activation.

Copenhagen Area, Capital Region, Denmark

- Integrated of brand messaging across relevant content. E.g. corporate slide compilation.- Introduced scalable global asset management platform in order to centralise and drive efficiencies within brand management (DAM, brand portal).- Developed and executed campaigns. E.g. Vestas’ 20y market presence in China.- Advised the organisation on brand related matters.- Developed planning and visibility solution (Podio) for global visibility across MarCom activities.

Copenhagen Area, Denmark

- Rolled-out of brand re-positioning globally.- Built media engagement in collaboration with international trade media and local PR agencies.- Developed and anchored a new corporate content/editorial pipeline framework to maximise content ROI.- Packaged and communicated new corporate strategy for optimal employee buy-in.- Developed of global collateral suite to empower local sales and marketing staff.- Optimized global staff magazine as a leadership communication mean. - Drove global advertisement plan and spent for optimal reach.- Developed corporate video channel to strengthen leadership communication and organisational culture.- Recruited and managed of overseas communications team.

Copenhagen Area, Denmark

- Co-established company’s first marketing department.- Developed company’s marketing collateral compilation.- Executed print and online campaigns.- Implemented new e-mail marketing platform.- Developed business intelligence solution for key client team.

Madision, Nj, Usa & Copenhagen, Denmark

- Evolved and anchored corporate brand across the global organisation.- Executed two global re-branding initiatives.- Global advisor and support on brand related matters.- Built content for web platform and marketing collateral.- Positioned Damco in the media, pitching speaking opportunities positioning sr. management sand subject matter experts accordingly.- Produced and distributed press communication.- Established and directed global media management approach (monitoring, guides, support etc)

Madision, Nj, Usa

- Part of the A. P. Møller - Maersk freight forwarding organisation in North America.- Supported regional sales branches through various marketing and communications efforts. - Collaborated with global headquarter in Denmark regarding regional campaign execution.

Copenhagen, Capital Region, Denmark

- Retail Network Development - Integrated brand standards across Danish franchise distributor network.

Global Leadership Training, Organizational Leadership, Dsv A/S Leadership Certificate

Leading Others Training Course, Organizational Leadership, A. P. Moller Maersk Training Certificate

Communications And Pr Strategy, Communications

Ma Business Administration & Inter-Cultural Communication (Unfinished Thesis), Marketing/Consumer Behavior & Inter Cultural Communication

Spanish

Bachelor'S Degree, Business Administration And Intercultural Communication

Commerce & Business

Education record