Digital Content Specialist
CurrentEnrich, own and manage product and brand content for Laundry and Refrigeration categories on Appliances Online; manage the website customer journey via the PIM/CMS platforms, updating product information and sales/marketing content to convert sales; monitor performance metrics and web analytics to inform content optimisation opportunities; collaborate with the digital marketing team, defining briefs for photography, video, 3D and CGI; build and maintain strong relationships with suppliers and cross-functional departments; work under minimal direction, while remaining flexible to be able to coordinate cross-functional teams.