Management and coordination of the Recruiting Branding and Marketing activities worldwide, including rollout, creative materials, management of global external agency teams, and support of BCG's local and regional recruiting teams to optimize recruiting communications strategies.

Promotion to Director level. Additional recent responsibilities include leadership and subject matter expertise on transition of recruitment management systems, providing POV of marketing and candidate experience to implementation of new application system and integration with current HR tech vendors.Also expanded employer branding on major social media platform (like this one), rolled out new job description guidelines for recruiters and hiring managers, and developed metrics to drive an 'early warning' system that alerts recruiting managers to which job ads are lagging in performance and need early intervention and additional marketing support.

At McGraw Hill Financial, I drive the strategic direction of our employer brand and worked on a new initiative to launch our brand transition to McGraw Hill Financial that went into effect this May. This position was a promotion from my previous position as I expanded the scope of the role. In my time here, I have built employer branding strategy and executed on marketing planning and creative concepts for the employer brand, which achieve their expression through our careers site, job search capabilities, SEO, social media, blogging, video production, online and mobile advertising, and strategic partnerships with vendors and job seeker communities. (See www.mhfi.com/careers, www.thevirtualcooler.com, www.twitter.com/MHFICareers, and www.facebook.com/MHFI.Careers.)I am currently assessing and implementing HR technology that improves the presentation of our jobs, deliver better metrics for assessment of our efforts, and setting the marketing spend strategy for MHF brand in 2014 as well as plans to sustain and grow employer brand over the next several years. Highlights so far include reducing our dependence on job boards by focusing on increased sourcing and branding efforts to draw talent to the company.

This was a new role that I helped create and grow. McGraw-Hill saw the need to have a single person focus on employer branding, survey competitors, understand the landscape of recruitment marketing, develop a strategy, and reduce dependency on agency. In doing so, I moved McGraw-Hill’s employer brand forward from traditional advertising to a multi-platform, interactive strategy, including social media, improving website, developing content and maintaining an editorial calendar, and project managing implementation of new technology with vendors.

Successfully produced a feature-length independent film, developing it from inception of project through scripting, pre-production, production, and post-production. Handled all marketing and communications throughout the independent film process, including sales and marketing strategy, web content, festival and grant applications, and press release copy – resulting in press coverage in Louisville, Omaha, and Los Angeles for screenings of film. Developed film’s website with art and web designer with Search Engine Optimization techniques – promoted film through both Internet and traditional media venues

This role was primarily a speechwriting and ghostwriting position for the President of the University of Pennsylvania, Amy Gutmann. I drafted university-wide and public messages from the President , created media talking points drafted and edited op-eds from the President, and established and managed University's official site on Twitter, building a community of 600 followers within six weeks. Ironically, while drafting memos on how the university was handling the economic crisis, I was let go due to budgetary issues.

In my first role at McGraw-Hill, I worked on a wide range of internal and executive communications. I developed new HR communications channels, managed employee recognition events, and created talking points for CEO and EVP’s town hall meetings, employee recognition events, and executive videos. In addition, I presented valuable analysis and research in executive briefing materials for the CEO.