I've designed B2B products for over 10 yearsAnd there are 5 issues I kept seeing:1 - Unnecessarily complex experiences2 - Little (or no) user understanding3 - Bad information architectures4 - Major usability problems5 - Lack of consistencyOver and over again.As a result, companies see:- Low activation & adoption- Low retention rates- High churn ratesFixing these problems needs a special team and B2B focused methodologyDifferent from designing for B2C user experiences.B2B products have:- Complex workflows- Multiple user roles- Intricate decision-makingHere's a simple comparison:↳ B2C e-commerce: One-click purchase for a single item↳ B2B inventory system: Multi-step process for bulk orders with approvalsSolution?I tackled that by building a technical team of product designers and researchers with PhDs.Our expertise helps you:- Understand users & market through research- Create data-driven concepts- Design user-friendly interfaces- Build scalable design systems- Ensure smooth handoff to developersUsing this approach, we've helped B2B SaaS companies:- Create MVPs from scratch and raise $5 to $20m in funding- Scale and improve their complex platforms iteratively- Increased conversion rate by 400%To take things further, I'm building an AI product (UX Pilot) to streamline the UX process for (our) product- and design teams.If you want to learn more, go to adamfard.comor reach out using contact@adamfard.com