Adam Faughnan Email & Phone Number

Oakland, California, Us

Aiming to work for every team at Credit Karma by my 10 year anniversary

Oakland, California, Us

Oakland, California, Us

Oakland, California, Us

Managing 100 million member support issues. Personally. Not getting much sleep.Also training, developing and managing a backline support team. Developed processes and workflow management for new Credit Karma Money Checking and Savings products including launching voice support. Work cross functionally with Product, Engineering and Partner teams to improve the member experience and lower contact rate.

Oakland, California, Us

Helping make financial progress possible for everyone Credit Karma has helped over 85 million Americans manage and monitor their credit and finances for free. Responsible for US and Canada Offline & Brand Media Strategy and Analytics for Credit Karma.Areas of Focus: -TV (brand and performance)- Attribution & Analytics-Financial Forecasting-Customer Acquisition /CPA management - Digital Video/ Advanced TV- Influencer Campaigns (YouTube & Podcasting)-Manage & maximize agency relationshipsSuccess metrics- Member base increased from 32M to 85M in four years (Offline driving the majority of acquisition)- Successfully forecast acquisition within a 2% variance for three years- Doubled offline media budget within acquisition goals in three years- Scaled radio to a national level after local measurement and creative testing- Improved attribution and analytical tools to optimize Offline measurement

Lehi, Ut, Us

- Analyze extensive performance data to improve communication strategies and optimize all buys to achieve efficiency goals.- Work closely with offline agency partners to optimize core media plans for TV, Radio and Print– to ensure we maximize our reach and efficiency at all times.-Work closely with CRM, Creative, PR, Biz Dev, Operations, and Product teams to maximize acquisition opportunities. - Help manage and optimize the media and creative budgets for all offline channel spend. - Support the development of marketing plans for sub brands within the Ancestry family including Family Tree Maker, DNA and Fold3 as required. - Agency Management (Creative and Media) - Assist the management and negotiation of offline integrations and sponsorships to further expand awareness of the Ancestry brand.

San Ramon, California, Us

- Managed a marketing budget (both online and offline) of $10-15 MM annually. - Managed all online acquisition programs, including SEM, display ads, social and email channels.- Managed company's Radio and TV campaigns including messaging, operational setup, tracking, and analytics. - Responsible for Marketing Budget for all channels (annual budget exceeded $10 MM)- Run extensive positioning and value analysis tests across multiple channels to inform the development of MyPrivacy and Reputation.com for Business. - Regularly prepared and presented marketing updates to Executive team.

San Ramon, California, Us

• Responsible for driving customer acquisition online across a number of important channels, including partnerships, affiliate networks and other CPA channels.• Managing the creative development process from running experiments to improving acquisition and managing partner relationships• Analyzing results of marketing efforts, working independently to optimize results, and drive insights into marketing effectiveness to bring back to team• Identifing and developing new partner, affiliate and CPA channels, including identifying and reaching out to potential partners and affiliates to encourage them to join up, and working with them to ensure success.

Dublin, Ie

Manage third party relationships:- Software providers- Development partners- Internal Departments- Marketing Teams- High Value Customers • Reporting for management on day to day operations of the business.• Research new and competitor product, and develop new games/platforms with business channel team. • Provide support and training to the Customer Service teams. • Ensure site content is up to date and of the highest quality. • Manage new and existing projects and liaise with other Paddy Power teams.• Manage and implement testing plan for third party and in house software testing.

• Provide pricing and feasibility for external partners• Data Mining extensive databases• Analysis of existing and new data• Preparation of orders/invoices for partners• Preparation of project launch specifications• Assist in the training of new staff

• Supervised a team of contractors • Liaison for MyPoints and Providian Credit Card Program• Responded to escalated complaints• Investigated technical problems with the system• Training of new Member Services Personnel

Masters, E-Commerce

Bachelor Of Arts, Economics/History