Brought on to scale business operations during a period of explosive, pandemic-fueled growth for a portfolio of Shopify apps Collaborated with cross-departmental teams to develop, implement and refine operational policies and procedures that served as the foundation for hiring, onboarding, and efficiently scaling Established a framework for both team and company-level KPI tracking, meeting cadences, quarterly OKRs, and long-term strategic goals that drove business decisionsManaged a seven-figure P&L with a focus on expanding headcount, product offerings, and the quality of support—all while maintaining 80%+ operating profit marginsOversaw day-to-day business operations which included hiring, financial reporting, project/issue tracking, partner/investor relations, and internal/external communicationsThe Results:Grew the headcount from 10 to 30 while maintaining an 80+ employee NPS score by promoting a company culture that encouraged high performance and moraleDecreased support response times from greater than a day to less than a minute by moving to a tier 1, live chat support structure with 24/7 coverageRan product-led efforts to activate, engage, upsell, and cross-sell a portfolio of Shopify apps that helped double app installs from 500k to 1M+ in 18 monthsDirectly influenced the strategic initiatives that resulted in thousands of 5-star reviews on the Shopify app store listings

• Managed go-to-market strategy and communications for all product-related announcements which included 51 feature releases, 11 product newsletters, 4 major press releases, and 1 acquisition announcement• Grew relationships with industry-leading analysts to secure placement in the 2019 Forrester Wave™ and IDC MarketScape for the first time in the company’s ten-year history• Worked closely with customer-facing teams to identify and engage with happy customers resulting in dozens of testimonials and success stories gathered for sales enablement and marketing campaigns• Owned co-marketing efforts with integration partners such as hosting a webinar with Avalara, collaborating on an eBook with GoCardless, creating landing pages with Square, and much more• Designed and implemented a number of company-wide processes including the creation of sales battlecards, competitive intelligence feeds, PQL scoring logic, and feature release t-shirt sizing guidelines

• Grew MRR by 244% by expanding owned and paid channels that increased top-of-funnel leads by 266%—surpassing 1,000 monthly inbound leads in early 2018• Built a content marketing team and strategy that established Chargify as a thought leader in the SaaS world—within two years, blog traffic increased 856%, page views exceeded 2 million, and our content was mentioned by media outlets/influencers such as Forbes, Inc. Magazine, TechCrunch, Mark Cuban, Neil Patel, and dozens more• Integrated marketing and sales by designing lead scoring and routing workflows that improved MQL to SQL conversion rates and pipeline value

• Ran marketing strategy and execution to grow MRR by 275% • Leveraged content marketing and SEO to 5X top-of-funnel traffic• Drove product-led growth initiatives such as optimizing signup workflows, user onboarding, referral opportunities, and the overall user experience• Played a key role in growing the user base from 300,000 to over 1,100,000• Optimized packaging and upsell opportunities to increase ARPA by 127%

• Oversaw development of all company-wide projects including our core SaaS application and a new division that specialized in custom application development and consulting services• Managed in-house and outsourced development teams• Advised sales on feasibility, scope, timelines, and budget requirements for all new project quotes and RFPs• Onboarded clients upon project completion with on and offsite training

• Validated product/market fit for an early-stage SaaS product• Ran marketing and sales that combined both inbound and outbound tactics• Secured national contracts with five fraternal organizations• Traveled to conferences across the country to engage with prospects and grow relationships with existing customers

Evaluated business plans for entrepreneurs seeking capital to determine if their plans were well thought out or in need of additional information/research. Evaluations focused on the entrepreneurs understanding and ability to communicate positioning, competitive analysis, barriers to entry, traction, capital requirements, and expected ROI or exit strategy.

Ran marketing efforts for tutoring and exam preparation services that targeted students at the University of Florida. Helped expansion efforts to double the number of courses offered, and later, replicate the same success at the University of Georgia. Awarded the 2005 ‘Alachua County Business of the Year Award’ presented by the Gainesville Area Chamber of Commerce.