- Oversee the development, launch, and lifecycle of flexible metal hose and expansion joints. - Defining the product strategy, conducting market research, and creating a product vision. - Implemented a Stage Gate Process to manage Product Portfolio to increase cross-functional accountability and visibility.

• Increased sales 28% through defining the 3-year strategic plan for the US division to ensure growth strategies were in place to deliver MTD’s profit and growth goals• Reduced costs 8% via developing product marketing requirements to ensure that products and enhancements met expectations around domestic customer requirements/unmet needs• Decreased warranty rates 10%+ through optimizing cost containment, entrance into new segments, innovation, and quality, providing strategic and tactical marketing leadership• Drove success by closely monitoring industry activity to identify competitive trends and technologies, promotions, regulations, distribution channels, and financing programs

• Secured revenue growth via developing the long-term vision and accompanying execution for the Bath Safety category, creating a comprehensive, objective situation analysis• Augmented the Bath Safety Product Plan and Portfolio through providing effective product lifecycle management, leadership, and direction for channel marketing initiatives• Bolstered product awareness by developing and launching a safe bath upgrade program and campaign while leveraging other divisions’ target marketing programs

• Increased net margin 2.2% for the 2011 fiscal year via creating product specifications increasing the average selling price across the lines at Home Depot, Lowe’s, and independent dealers• Earned promotion within 2 years to Department Manager through excellent performance• Improved add-on sales by 25% through developing a merchandising strategy to mount grass bagger systems on products as well as carry in inventory, establishing MSRP by SKU