Director Of Product Management
Cleveland, Ohio, United States
• Increased sales 28% through defining the 3-year strategic plan for the US division to ensure growth strategies were in place to deliver MTD’s profit and growth goals• Reduced costs 8% via developing product marketing requirements to ensure that products and enhancements met expectations around domestic customer requirements/unmet needs• Decreased warranty rates 10%+ through optimizing cost containment, entrance into new segments, innovation, and quality, providing strategic and tactical marketing leadership• Drove success by closely monitoring industry activity to identify competitive trends and technologies, promotions, regulations, distribution channels, and financing programs