Responsible for leading the Marketing Team to deliver global brand growth. This includes Digital, Performance Marketing, Media, Brand, PR and Comms.

Responsible for growing the global fan base, delivering the global brand marketing strategy to engage with new audiences and owning the full fan experience. I led a global team based in London & Singapore and the remit for my team covered Global Brand Marketing, International Market Growth, Football Marketing (focused on Men’s, Women's and Academy Teams) and Fan Experience & Activation.I had significant budget ownership and management which covered external agencies, media planning + buying, content creation, experiential, influencers, social media and digital marketing. Awards 🏆 The Drum Social Media Awards 2020 || Best Use of Live Video - Highly Commended - Weibo Studio Show Campaign Event Awards || Best Debut Event 2018 - HiiT On The Pitch The Drum Experience Awards || Best Sports Event 2018 - HiiT On The Pitch The Red Card Awards 🇨🇳 2021 Best Live Stream || Weibo Studio Show2020 Best Original Video || Weibo Studio Show2020 Weibo Award || Best Use of Platform 2021 & 2020 || Most Popular Premier League Club Online In China

Digital Lead for Nike Football in Europe. Leading an internal team of 7, a team of 12 in market and 3 digital agency partners with over £2M budget management.The key responsibilities for my team include:Nike.com - eCommerce, product storytelling, SEO/ Paid SearchSocial Media - Content planning, channel management (through agency support)Apps - Nike Football App development, content & implementationPerformance Marketing - E-mails, affiliate programs + paid media campaignsDigital Content - Creating bespoke content/ assets for our key campaigns/ projectsKey projects include:Euro 2016, FranceChampions League Final activation 2015 (Berlin) + 2016 (Milan)Nike Academy (www.nike.com/academy) Dare to Zlatan Nike Football Snapchat

European Social Media Lead.With a team of over 45 digital/ community managers, I worked across all categories within Nike in 7 key markets across Europe. My role was to shape the vision for how Nike used social platforms, utilise communities and execute flawless campaigns.

PokerStars is the worlds largest poker company, and my role was to formulate social strategies that worked within a global marketing plan across over 25 markets. My team led the development/ activation & engagement within all social platforms & our we created social touch-points across all areas of the game, from in-game play to live TV content. My team ran a social community of over 1.5M fans on 10 global social platforms, across 50+ dedicated accounts & constantly tried & tested new platforms & technology.

Appointed as the first Head of Social Media for Havas Media UK with clients like BBC, EDF, TUI, National Express & Nationwide. My role allowed me to help clients understand & invest in social opportunities specific to their business needs. I was focused on understanding consumer behaviour in the digital space, and developing long term strategies to help clients engage with their customers/fans in the most effective way. I worked closely with the strategy team to ensure our approach to social fitted in with the clients overall marketing plan. This ensured social media wasn't just an "add-on", but a fundamental part of the strategy.

Having worked at Facebook, I took my knowledge over to a start up social media agency, where I could instantly add value to the company. My role was to help win new business, as well as add value to existing client relationships. The role also allowed me to view social media outside of Facebook, and begin to understand the role of other channels like Twitter, YouTube & Flickr, but also see where the opportunity was to link social "media" with creative solutions, mobile & content.During my time at Techlightenment I successfully pitched and won the social media work for Nissan European Sports Cars. This was the single biggest piece of business for the company, and allowed us to work on over 5 different pieces of Nissan business across Europe. During my time, I also won business such as 888.com, Safestore & worked with agencies like OMD, Mindshare, MediaCom & Tribal DDB

I was the first Sales Planner to be hired outside of the US for Facebook. I worked closely with the European Commercial Director, Blake Chandlee & UK Sales Director, Stephen Haines to help develop the media proposition for agencies & clients in the UK. My role included working directly with clients such as Ebay, Adidas & Warner Music along with all the top 20 UK media/ digital & creative agencies. I helped to educate the market on what the Facebook opportunity was, and how brands could utilise the platform in an innovative way. This involved me speaking at events/ running client workshops & selling media solutions to senior marketeers at international brands. As my role developed, I worked within the European market to help launch the Facebook proposition in emerging markets.

I worked as Ad Operations Executive, which allowed me to get a firm understanding of how digital media works, from a very technical perspective. This allowed me to develop my analytical skills and work with clients such as AMEX, IBM, Kodak & Cisco. My role included trafficking through platforms like DoubleClick & Atlas, pulling reports & optimising campaigns on a daily basis.

Summer Scholarship Programme