Business partner for a unique full-service operation; producing books and selling them domestically and internationally.Focus on marketing and communications with an array of talented authors, building bespoke strategies to drive website traffic and sales. Analysis of sales trends and customer behaviours to optimise conversion.

Marketing Leadership: Developed integrated marketing and communications strategies across channels, bringing disciplines across earned, owned, paid and shared together and aligning performance and brand activities to support short and long-term business goals. Overhauled brand marketing strategy: Evolved Booktopia’s brand proposition, developing style and tone of voice across platforms including website and CRM. Activated new marketing channels including consumer PR and influencer marketing, to deliver greater reach. Developed content marketing strategy with focus on building online community and enabling greater customer interaction. Deepened relationships with publishers and authors, encouraging increased pool of talent to drive traffic and build brand advocacy. Led pitch process and management of Company’s first ever media agency.Corporate communication direction: Provided ongoing strategic counsel to CEO, CFO and Board Directors on market communication and investor relations. Managed Company communications for ASX announcements, Annual Report, AGM and trading updates, in addition to media and shareholder enquiries. Worked closely with People & Culture Director on internal communications stream.Expanded brand-to-brand partner network: Elevated partner strategy to be at the forefront ofmarketing plans. Collaborated with like-minded brands while also providing platform for new retail media proposition, driving website traffic and revenue. Set measurement frameworks: Developed benchmarks and goals which demonstrate the impact of brand and over-arching marketing activity. Collaborated closely with CX team on maximising effectiveness of customer surveys and harnessing insights. Responsibility for ESG development: Contributed to creation of a dedicated working group and charter, to build an organisational framework to generate value for internal and external stakeholders.

Strategic Direction: Developed and executed PR and Communications strategy for the Finder brand in line with business objectives, working closely with the Head of Marketing and Growth, Client Services and Performance teams.Support member growth: Fuelled growth opportunities to increase Finder’s member base through targeted marketing and communications programs, driving app downloads and engagement.Shape storytelling opportunities: Leveraged data and insights to generate unique content and coverageopportunities to reach consumers.

Responsible for driving Consumer practice, including business and staff development. Hold senior management responsibilities including company P&L management, resource planning & implementing agency management processesProvide strategic direction, crisis and issues management counsel and lead multi-platform campaigns for broad consumer & corporate client portfolio across FMCG, travel, technology, health, retail, hospitality & liquor. Clients include Heineken, Coca-Cola, Mondelez International (including Cadbury), Booking.com, Ben & Jerry's, Sanitarium, Guinness World Records and WeWorkLead internal & external company communications programs, working in tandem with the domestic and international Havas networkKey campaigns:Led international PR strategy for multi-award-winning campaign, the Palau Pledge, a pioneering sustainable tourism initiative launched on the Pacific island of Palau. Those visiting the country are now asked to sign a pledge to protect the country's environment for future generations which is stamped in their passport on landing. Backed by the UN, Greenpeace & Australian Govt. Most awarded campaign at Cannes Lions 2018, PRWeek Asia 2018 & D&AD Awards 2018Developed unique concept for global launch of Heineken 3 - a 'summer in winter' experience with purpose-built summer arena on a hotel rooftop. Named one of top 5 annual global experiential activities by industry bible, Event MagazineCreated and led development of world-first activation for Cadbury: a socially-driven flavour-matching vending machine, matching chocolate flavours to consumers' Facebook likes and interests, automatically dispensing their corresponding chocolate block. Generatied significant domestic & international media coverageDeveloped award-winning campaigns for Aerogard (the Mozzie Index) & Sony Foundation (Busking for Life)Shortlisted for Asia-Pacific PR Professional of the Year at PRWeek Asia Awards 2018 & PR Professional of the Year at 2017 CommsCon Awards

Responsible for delivering extensive media coverage across diverse client list from large domestic and global consumer brands to all major UK television broadcasters. Clients include Tourism New Zealand, BBC, ITV (including American Idol), Channel 4, Discovery Channel, FHM magazine, Save the Children, Bebo, Freeview, AOL (including The Huffington Post) and Sailor Jerry rum.Worked on award-winning digital project A Message From Earth, winning the Best Technology Campaign at UK’s industry-leading PRCA Awards in 2009. Generated significant broadcast coverage, national newspaper debate and delivered 200% increase on initial KPIs.Nurtured relationships with key journalists across the media, initiated ongoing media partnerships and secured targeted features for clients in consumer press. Strong copywriting skills and ability to write in different styles for varied audiences.Provided strategic counsel for clients’ social media development and ongoing activity. Launched profiles across a number of platforms, capturing hundreds of new fans and brand advocates. Daily social media community management for consumer lifestyle, youth and entertainment brands to maintain and report on conversations with fans. Devised monthly content plans, collaborating with international teams, supporting global strategies and campaigns.Regular client liaison to maintain client satisfaction and ensuring briefs and KPIs were met (and exceeded where possible).Proactive contribution to new business drive, outlining potential new business leads, market trends and monitoring competitors’ activity and reporting to Board. Wrote and presented sections of several winning pitch presentations to new clients.Management of junior members of staff, providing creative direction on copy writing, advising on media liaison and aiding their development of news generation ideas. Motivated team mates and provided sounding board for any problems or questions relating to their role.

Assisted Head of Acquisitons on selection of content to be showcased across channel.Finalised contractual agreements with production.Worked closely with PR and Programming teams to ensure all new material had maximum visibility across the Channel.