Executive Manager - Product
Current
Dec 2024 - Present
AeroLeads people directory · profile
Adam Fry Email & Phone Number
Dynamic Business Leader | Proven track record of Scaling Businesses, Driving Strategic Growth Across Diverse Industries, and Building High-Performance Teams
at
Kolmeo
1 work email found
@xero.com
1 phone found area 130
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Dynamic Business Leader | Proven track record of Scaling Businesses, Driving Strategic Growth Across Diverse Industries, and Building High-Performance Teams
Location
Greater Melbourne Area, Australia, Australia
Who is Adam Fry? Overview
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Quick answer
Adam Fry is listed as Dynamic Business Leader | Proven track record of Scaling Businesses, Driving Strategic Growth Across Diverse Industries, and Building High-Performance Teams at Kolmeo, based in Greater Melbourne Area, Australia, Australia. AeroLeads shows a work email signal at xero.com, phone signal with area code 130, and a matched LinkedIn profile for Adam Fry.
Adam Fry previously worked as Executive Manager - Product at Kolmeo and Head of Product at Performio. Adam Fry holds B.Eng, Electronics, Communication from Rmit University.
Company email context
Email format at Kolmeo
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{first}.{last}@xero.com
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Profile bio
About Adam Fry
As a seasoned executive with more than 20 years of experience in product management and leadership, I excel in transforming businesses, scaling operations, and fostering high-performance teams, and have done so across a variety of industries. My career has provided me with a broad perspective and deep expertise in identifying an opportunity, defining products & services to address it and driving commercial success. I have managed diverse portfolios, from SaaS and digital products to health services, financial services, telecommunications and marketing solutions.Core Competencies:- Strategic Leadership: I craft and execute pragmatic business strategies that balance sustainable growth with operational efficiency.- Operational Excellence: Skilled in establishing and optimising processes and frameworks to streamline operations and execute effectively on business strategy.- Market Innovation: Proven ability to identify market opportunities, develop competitive strategies, and implement solutions that resonate with target audiences, in order to drive commercial outcomes.- Team Development: Passionate about building, mentoring, and leading highly motivated teams, I specialise in nurturing talent and cultivating a culture of trust and accountabilityKey Achievements:- Transformational Leadership: Spearheaded the growth and evolution of product functions at top companies like Xero, Sportsbet, Bupa and iiNet, driving strategic initiatives that resulted in significant market impact and commercial success.- Strategic Planning & Execution: Developed and executed multi-year strategies that redefined product offerings, expanded into new markets, and aligned organisational objectives with business outcomes.- Operational Impact: Successfully built and reshaped product management teams and established ‘right-fit’ processes, leading to enhanced product performance, team performance and effective delivery of outcomes.- Customer-Centric Innovation: Championed customer-led development approaches, integrating continuous discovery methodologies to align product strategies with customer needs and market demands.I thrive in the scaling phase of a business where I can apply my strategic thinking and operational expertise to lead and sustain success.
Listed skills include Product Management, Telecommunications, Cloud Computing, Mobile Devices, and 31 others.
Current workplace
Adam Fry's current company
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16 roles
Adam Fry work experience
A career timeline built from the work history available for this profile.
Head Of Product
Executive leadership of the product management function at Performio, creating world-class Incentive Compensation Management software that enables leaders in enterprise businesses to manage and optimise the performance of their sales teams
Nov 2022 - Dec 2024
General Manager - Product
Ensuring Xero has a constantly evolving world-beating strategy for the future of payroll. Leading teams of Xeros globally to create and curate beautiful experiences that drive commercial success and make life better for people in small business, their advisors and communities around the world
Jun 2019 - Nov 2022
Head Of Product
Various Companies Including Seek
Dec 2018 - May 2019
Head Of Digital Product & Portfolio
Bring Bupa's unique breadth of capability as a health and care partner to members through exceptional digital experiences and content. Responsible end to end for the portfolio of digital products and services for Bupa ANZ, overseeing product management, portfolio management, content production and delivery planning
Apr 2018 - Nov 2018
Head Of Product Management
Senior leader in the ARQ Group SMB business, driving transformation of culture, revolution of the product portfolio and building a first-class customer-centred Product Management capability to solve the digital marketing needs of Australian small business
Mar 2017 - Apr 2018
Head Of Product
Lead the product team to drive the sports P&L through outstanding digital product experiences. People leadership to continuously grow strong product management discipline. Own product strategy and enable a team of seasoned product managers to execute through cross functional Agile delivery teams. Champion design thinking and lean product development.
May 2016 - Mar 2017
Lead Product Manager
Product management leadership across Sportsbet's product portfolio with a focus on mobile and tablet innovation. Direct product managers and cross functional teams through the ideation and realisation of digital solutions that solve problems for the online punter. Drive product strategy, sponsor major cross-platform projects and oversee go-to-market.
Oct 2014 - Apr 2016
Tablet Product Manager
Established a dedicated tablet channel for Sportsbet customers, successfully launching native iOS and optimised web experiences. Set strategic direction and lead cross-functional agile teams in the ideation, design, development and commercial success of e-commerce products for the tablet consumer.
Jan 2013 - Sep 2014
Instructor - Product Management
Creation and delivery of classroom material for the General Assembly on-campus Product Management course, spanning the end to end product development and product management skill set. Guide students through project work that replicates the real world product management experience.
Feb 2015 - Feb 2016
Product And Marketing Manager
Responsible for establishing a product management practice within VicTrack. Building a framework for lifecycle management and new product development from the ground up. Driving the adoption of a segment-centric approach to products, setting product vision across the entire portfolio and developing innovative new products in the cloud space.
Oct 2010 - Dec 2012
May 2010 - Oct 2010
Product Manager - Business Products
Direct all facets of the business product portfolio, comprising a broad range of corporate grade connectivity, hosting, voice and network solutions. Identify key market segments in the B2B space, formulate and execute tailored product and marketing strategies to address the segments. Work closely with the General Manager and Sales teams to develop.
Nov 2008 - May 2010
Product Manager
Product management and product development of ADSL in a wholesale B2B context. Accountable for all lifecycle and development activities of the Virtual ISP portfolio and lifecycle management of DSL Internet Grade products.
Nov 2006 - Nov 2008
Product Specialist
Technical product management across the Broadband Networks Technology division. Sole conduit for the flow of information and negotiation of resources between diverse business units. Interface between management and functional teams.
Apr 2006 - Nov 2006
R&D Manager
Lead all product strategy and product development matters and accountable for all technical aspects of the product range. Development and delivery of solution sales pitches for a range of B2B customers.
Mar 2002 - Apr 2006
2 education records
Adam Fry education
B.Eng, Electronics, Communication
Rmit University
Assoc.Dip, Electronic Engineering
Rmit University
FAQ
Frequently asked questions about Adam Fry
Quick answers generated from the profile data available on this page.
What company does Adam Fry work for?
Adam Fry works for Kolmeo.
What is Adam Fry's role at Kolmeo?
Adam Fry is listed as Dynamic Business Leader | Proven track record of Scaling Businesses, Driving Strategic Growth Across Diverse Industries, and Building High-Performance Teams at Kolmeo.
What is Adam Fry's email address?
AeroLeads has found 1 work email signal at @xero.com for Adam Fry at Kolmeo.
What is Adam Fry's phone number?
AeroLeads has found 1 phone signal(s) with area code 130 for Adam Fry at Kolmeo.
Where is Adam Fry based?
Adam Fry is based in Greater Melbourne Area, Australia, Australia while working with Kolmeo.
What companies has Adam Fry worked for?
Adam Fry has worked for Kolmeo, Performio, Xero, Various Companies Including Seek, and Bupa Australia & New Zealand.
How can I contact Adam Fry?
You can use AeroLeads to view verified contact signals for Adam Fry at Kolmeo, including work email, phone, and LinkedIn data when available.
What schools did Adam Fry attend?
Adam Fry holds B.Eng, Electronics, Communication from Rmit University.
What skills is Adam Fry known for?
Adam Fry is listed with skills including Product Management, Telecommunications, Cloud Computing, Mobile Devices, Product Development, Product Lifecycle Management, Data Center, and Solution Selling.
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