Adam Fudala Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Lead department of 40+ across media, brand, and creative and inspire great outcomes by leading with empathy. Manage the P&L to balance profitable revenue growth. Designed organizational processes to standardize workflows that helped achieved new levels of scale.Oversee teams delivering paid search, paid social, programmatic (display and job boards), CTV, digital radio, and other paid media executing on behalf of global, F500 brands.

Greater New York City Area

Responsible for the transition to a full service agency by designing and delivering new offerings to clients. Expanded portfolio of offerings and drove triple digit revenue growth. Grew team from five to fifteen over two years. Developed go-to-market strategy and drove the creation of collateral and materials to accelerate revenue opportunity.

Greater New York City Area

Led the GTM strategy to bring a digital marketing product to market. Managed the product marketing, including value-prop and ICP definition. Developed strong relationships with sales leaders and partnered to deliver qualified leads to sell-through. Honed personas, created messaging, and refined channel mix to deliver strong pipeline and revenue growth.

New York, Ny

New York, Ny

Lead all marketing activities for Dice including digital and traditional media to align marketing objectives with business goals. Manage multi-million dollar marketing budget, forecasts, and expenses. Built new collaborate brand partnerships. Launched national integrated brand awareness campaign to improve brand perception in key markets. Campaign received national press and generated tremendous earned media. Coordinated cross-functional teams on launching a new mobile app, including touchpoints across a variety of media channels. Resulted in large increase in new users and sessions. Coached team to develop standardized reporting for senior management on key app performance metrics. Strategic partner to senior leadership, helping to identify key areas for growth, modeling return on investments, and advising on resource allocation.

Greater New York City Area

Key point of contact for agencies, guiding strategy and execution. Led strategies to optimize digital media to improve traffic performance. Onboarded 2 new marketing technologies, email service provider and A/B testing tool. Leveraged both technologies to develop an enhanced commutation strategy leveraging more data to improve touch point relevancy. Efforts led to a reduction in email volume and an improvement in email performance. A new onsite iterative A/B testing strategy led to increased acquisitions and a reduction in acquisition costs.

Greater New York City Area

Guided organization to improve email database management and recovered deliverability. Identified opportunities through evolving marketing technologies to deliver dynamic product listings across email and display media. Worked with agency contacts to innovate on paid search through a custom integration with Google to improve performance. Transitioned display media to programmatic buys to improve efficiency of media spend. Promoted new API to local tech community through hackathon event. Project managed event from start to finish, including development of marketing assets and micro-site and event logistics. Hackathon sold-out and received national press.

Greater New York City Area

Participated in extensive RFP process to select new agency of record. Integral part of market research project to improve persona definitions, including questionnaire development for qualitative component and script for quantitative focus groups. With deep understanding of target consumer, developed awareness campaign “in their language” that won a Bronze Cannes Lion.Championed the use of web analytics and collaborated on standardizing tracking methodologies for more accurate and timely reporting on marketing programs. Worked on large scale project with agency to improve performance of SEM and display media.

Greater New York City Area

Coordinated with agency on rebranding project, including style guide and brand voice. Developed unique and engaging content for social media, including video series which generated 500k views. Designed, developed, and launched new email campaigns to align with departmental and organizational goals. Worked with agency to refine paid search program to eliminate waste and improve efficiencies. Coordinated guerrilla marketing efforts around car wraps to reach consumers in key markets and developed key relationships with various meetups to reach target marketing and build brand affinity.

• Managed day to day relations between operators and callers and supervised 20 employees• Utilized various resources and developed innovated ideas to accurately answer callers’ questions• Developed and administered new monthly evaluation process to ensure operator quality standards are met• Oversaw recruitment and hiring process• Designed, built, implemented, and maintained telefact.org to connect organization with student body • Coordinated promotional events and managed the Telefact brand to increase word of mouth traffic• Maintained a courteous and respectful disposition with callers • Organized office for a more productive and efficient workday

• Launched new blog and spearheaded initial digital marketing for College Jolt which received 30,000+ unique views within the first 3 months• Utilized social bookmarking, social media, and keyword optimization to increase the awareness of and drive traffic to College Jolt• Analyzed website traffic for College Jolt using Google Analytics to optimize web marketing and seed content into top traffic-driving sites• Wrote blogs on College Jolt and strategically placed relevant links to College Prowler’s website within blog posts in order to drive traffic and potential customers to collegeprowler.com • Recognized as the top performing intern in terms of blog writing and marketing• Presented best digital marketing and blogging practices and learnings to the COO and Director of Business Development• Generated new leads for assigned geographic sales region by cold calling, tracked sales via Salesforce CRM and Excel, and closed on sales

Bs, Neuroscience

Master Of Business Administration (Mba), Marketing