- Ideated and executed go-to-market marketing strategy for Modify by Amazon Merch on Demand program launch in Amazon Business. Includes: positioning, ad copy creation, graphics, landing page creation, audience segmenting, promotions creation- Own US Amazon Business homepage. Maintain content quality, lead homepage merchandising process, enable marketers to merchandise on US homepage- Own, design, and execute vendor co-op storefront placements and emails

- Orchestrated B2B multi-channel customer journeys, enhancing brand awareness, audience engagement, and lead generation across the marketing funnel.- Led website operations, improving SEO through targeted keyword research, content creation, and UX design enhancements, driving increased visibility and organic traffic.- Developed and executed a comprehensive digital strategy integrating display advertising, paid and organic social media campaigns, geo-fencing, and Google Ads, resulting in strong audience engagement and performance.- Boosted website traffic and search engine rankings by implementing strategic SEO and UX improvements.

- Created and executed 500+ global (NA, LATAM, EMEA, APAC) paid demand & lead generation campaigns in 2021 (LinkedIn, Twitter, Facebook, Adobe Ad Cloud, Google Display Network, Oracle Eloqua)- Led development, execution, management, and optimization of paid media strategies, as well as analysis, to drive demand generation across channels (SEM, Social, and Display)- Assisted in the development and use of advanced data centric targeting capabilities to drive improvements in channel effectiveness- Leveraged data to advance paid media strategies, track and report campaign and channel effectiveness, uncover relevant insights, and identify channel optimization and opportunities to ensure highest possible return on advertising spends- Developed audience segments in the various paid media channels - Quickly identified causes and solutions to issues or unexpected results through analysis

Developed and managed paid social media campaigns for a global B2B Tech media agency. Designed and implemented paid social strategies for use in the United States and globally in addition to optimizing existing campaigns, and making data-driven recommendations for campaign expansion. Provided additional assistance in the areas of QA, campaign development, and reporting.Clients included: Amazon Web Services (AWS), Northrop Grumman, Amazon, Lumen Technologies

Facilitated advertising operations which included overseeing A/B product test campaigns for managed B2C advertisers in addition to working closely with cross-functional teams during campaign quality assurance and testing. Led the QA and troubleshooting process, ran power calculations to determine advertiser participation, tested new advertising features before market deployment, and supported multiple projects simultaneously. Recognized as a subject matter expert in the areas of brand lift studies and conversion lift studies.

Hired into a newly-created digital marketing role for a successful global B2B outdoor play and fitness solutions provider and tasked with creating a digital marketing strategy for North America. Maintained and updated existing website, completed on/off-site SEO to drive additional website traffic, developed and executed programmatic and SEM campaigns, and established a paid/organic social content calendar. Completed competitor research, and maintained social media accounts including Facebook, Twitter, YouTube, and LinkedIn.

Supported advertiser marketing strategy development at a local TV station with four affiliate stations (NBC, CBS, CW, Telemundo), two local news websites and their two social media pages. I developed B2B & B2C digital strategies for several key accounts, provided training to internal team members, and diffused escalated operational issues.

Consulted local businesses on various digital tactics such as SEO, SEM, Reputation Management, Facebook Advertising, Geo-Targeting, Retargeting, E-mail Marketing, Display Advertising, Video Targeting, Native Advertising, and Website Development . After an initial diagnostic meeting, I customized a strategy deck that best fit their business's needs and budget. I also implemented the strategies, and ensured timely execution with all teams and vendors. Additionally, I made optimizations to ensure KPI’s were met and budgets were maximized. At the end of each month, I created performance reports highlighting ROI and the value received.

Generated awareness for newly re-branded business. I created and maintained social media accounts, content for the website, content describing the new classes being offered, created advertisements and graphics for local high schools sport brochures and newspapers, and helped develop and implement new programs and events to drive new members, and create engagement with existing members. I also performed onsite and offsite SEO utilizing various listings platforms, and implementing strategic keywords via content on social media pages and on the business website. Within three months, I increased the flow of traffic to the website and brought the company listing to the top 3 Google placement in it's category.

In charge of all day-to-day advertising operations for existing digital accounts. From gathering client information and facilitating communications between vendors, to making changes to landing page content and graphics, I individually processed an average of 44 contracts and 256 campaign changes per month. Additionally, I logged all movement on the account for permanent file.

Consulted customers on mobile devices and plans that best fit their needs. Provided informed recommendations of the benefits of each device. Throughout the month, I maintained a work pace to ensure I met my quotas concerning different sales metrics and customer service aspects.

- Gained insights into effective client relationship management by shadowing sales representatives on calls and during commercial productions.- Analyzed data and maintained spreadsheets to provide actionable insights, supporting the sales team's efforts.- Developed and designed informational fact sheets for commercial packages, presenting tailored solutions to both current and prospective clients.