Adam Gershenbaum Email & Phone Number

Barryville, Ny

Client services, new business, proposals, budgets, campaign & project management, reports & insights, analytics & data, email marketing, media buying and content strategy. PPC, SEM, SEO, social media management, kickstarter/crowdfunding campaigns, email marketing, retargeting campaigns, social advertising and budget management. Clients were mainly iOT startup companies such as Lily (Drone), Awair, Olio, Tile, Coin, Nebia, Navdy, Ringly.

Bridgewater, Nj

Responsibilities included:Internal teams, Agency and vendor management including budget, invoices, reconciliation and contract negotiationsReporting, Data Visualization, identifying Key Performance Indicators, benchmarks and measures of successBranding campaigns to develop and maintain a consistent brand voice and personaContent development, digital asset management, reseller channel content management, content syndicationAffiliate and employee purchase programsSocial Media management, online listening, content curating, influencer outreach, blog managementCross departmental, national and international training of best practices, digital center of excellence Customer relationship management (CRM), lead generation, loyalty and retentionSweepstakes, giveaways surprise and delight campaigns and contestsProject Management such as mobile website development, major site enhancements, maintenance, troubleshooting and QASite-wide content management including eCommerce, landing pages, category, product, ratings and reviews and where to buy pages including mobile site optimizationCampaign, product launch and promotion managementCustomer support and site feedback Advertising including SEM, SEO, PPC, email marketing social and online display in all digital formats

Bridgewater, Nj

Responsibilities included:Managed digital, mobile, web, ecommerce, email, social media and web analytic projects throughout the department for the Home Appliance Division of Brother International Corporation Created and maintained statements of work including wire-frames, comps, proof of concept and requirements documents for all departmental projects Managed task management system (Microsoft Sharepoint), reviewed and assigned tasks to team members, managed workflow and sign-off between SVP, product managers, legal, financeManaged weekly, monthly, quarterly and annual status meetings between team members and technical development teams from project kick-off to completionEstablished goals and measures of success along with post project analysisMaintained and performed quality assurance checklists between development, staging and production environments

Advertising Support – for, internet (messaging) including web banners, PPC and SEO .Assist in planning development, campaign planning/execution, budgeting and agency managementProduct Marketing Support – Work with Business Machines Group product marketing groups to support initial launch and on-going marketing of BMG products. Defining what is required with messaging, graphics, dev and production of required digital media produced .Channel Marketing Support – Work with the sales and channel marketing groups in the development and roll-out of required materials to support dealer accountsWeb Program Enhancement – Responsible for proposing, developing and managing digital marketing, social media programs and best practices, to aid in customer awareness, loyalty and acquisitionMarketing Analytics - Tracking, measuring and reporting effectiveness of assigned interactive marketing programs (i.e. advertising click and conversion rates, CPC, etc. using tools like Web Trends, Omniture, DART, etc.)Awards: - 2011 Outstanding Performance Award for Leadership for innovative See the Bigger Picture campaign

Responsibilities included:Social Media MarketingSocial ComputingCreative Project Management Social Media OptimizationStreet Team CoordinationCommunity DevelopmentMicrobloggingPR 2.0Web Applications and WidgetseCommerceData Mining/Database AdminViral Contests and SweepstakesContent Management and DistributionMarketing Communications

Handled the maintenance and execution of the merchandising goals and strategies for the flooring department for Lowe's corporation. This included overseeing 10 district stores. I coordinated information between DM, RM and OM to ensure proper price point, POS, placement and inventory requirements were being met. Also worked with department personnel to provide them with product knowledge and training. Provided department heads with clearance schedules, inventory audits, and department reset schedules to keep products moving through the distribution pipeline.