I am a creative, proactive and resourceful Producer Director with over 25 years experience in professional and international video production. This includes creating TV content, 360 video productions, virtual tours, promotional campaigns, launching and developing channels, managing budgets and mentoring talent. 
I have a passion for all media, the ability to implement ideas and an efficient, flexible approach to work.As well as developing brands in international markets, I have an extensive and advanced knowledge of the On-Air and On-Line creative processes.After 20 years working abroad, I returned to the UK to establish myself as an Independent Video Producer, currently operating under the company name of VIDAVEO.With considerable experience in Live, Recorded, Studio and Location productions, I am familiar with a wide spectrum of video production and I am confident working with journalists, creative teams, marketing departments and clients. I can take charge of any assignment, from taking a brief, developing an appropriate production process, right through to post-production and delivery the product in whatever format is required.I have worked as Senior Producer for a wide range of broadcast companies, including Discovery Europe, Sky Italia, Disney Italia and the BBC. I have also independently produced campaigns for Discovery Italia and Paramount Comedy Italia. My productions skills are fully transferable and equally as applicable in both the broadcast and commercial environment.As well as being very good at managing budgets, facilities & staff, I am a creative individual and always looking for a new challenge. I am also a practical person with a very good knowledge of camerawork, lighting, editing and scripting. My background in graphic design and animation, has proved to be a great asset throughout my career.I keep up with the latest production techniques and have recently completed a course in Virtual Production, including developing projects using Unreal Engine.