Adam G. Email & Phone Number

Welwyn Garden City, Gb

London, England, United Kingdom

London, United Kingdom

We help clients to grow their businesses and deepen customer loyalty through insight led strategy. An out of house marketing and strategy director on hand when you need them, but not taking up headcount when you don't. We help businesses understand how to define their go to market strategy, build their capabilities, and create effective marketing campaigns that deliver results. Winner: SME News Greater London Business Awards - Leading Marketing Consultancy of the Year 2022Winner:… Show more We help clients to grow their businesses and deepen customer loyalty through insight led strategy. An out of house marketing and strategy director on hand when you need them, but not taking up headcount when you don't. We help businesses understand how to define their go to market strategy, build their capabilities, and create effective marketing campaigns that deliver results. Winner: SME News Greater London Business Awards - Leading Marketing Consultancy of the Year 2022Winner: SME News Business Elite Awards 2021 - Best Strategy & Communications ConsultancyWinner: SME News Greater London Enterprise Awards 2020 - Best Boutique Marketing Consultancy - London Show less

Gmt

I supported the co-founders in identifying, developing and implementing a right-sized marketing strategy in order to support their growth objectives and deliver a return to investors. I developed a marketing plan to refine and establish the existing brand look and feel, develop a new tone of voice, and to build marketing capabilities from internal resources, to deliver tactical activity across all channels.Established a PPC, SEO and Content strategy to deliver direct marketing… Show more I supported the co-founders in identifying, developing and implementing a right-sized marketing strategy in order to support their growth objectives and deliver a return to investors. I developed a marketing plan to refine and establish the existing brand look and feel, develop a new tone of voice, and to build marketing capabilities from internal resources, to deliver tactical activity across all channels.Established a PPC, SEO and Content strategy to deliver direct marketing qualified leads to the Customer Success Team and Broker Partners to drive the pipeline. Show less

Mayfair - London

As Head of Customer Experience, I held responsibility for the Bank's Marketing, Customer Insight and Service Quality Management/Customer Experience departments.Delivering consistent growth to the key remittance product through the application of data led digital marketing campaigns, platform improvements and modern marketing techniques that significantly reduced cost per new customer acquisition and drove significant volume growth returning the business unit to profitability… Show more As Head of Customer Experience, I held responsibility for the Bank's Marketing, Customer Insight and Service Quality Management/Customer Experience departments.Delivering consistent growth to the key remittance product through the application of data led digital marketing campaigns, platform improvements and modern marketing techniques that significantly reduced cost per new customer acquisition and drove significant volume growth returning the business unit to profitability. Re-defined their marketing approach to use customer insight and data to inform go-to-market strategy, resulting in increased conversion rates and engagement scores across all marketing channels, driving commercial performance and creating a customer first culture.Introduced new CX metrics and measurement tools to increase visibility of the voice of the customer throughout the business, Executive Committee and Board that provided tangible feedback to inform strategic, platform, product, marketing and CX enhancements and supporting balance sheet growth. Author of the business case for digital transformation, and a key member of a digital transformation programme to redefine the Bank's business model and transform how retail products and services are marketed, sold and delivered.Member of - Management Risk Committee (MRC), Asset and Liability Committee (ALCO), Conduct Risk Committee and Management Steering Committee. Show less

London, United Kingdom

I supported the commercial objectives of Ixaris by developing and implementing strategic marketing initiatives in support of their go to market strategy in B2B payments. I successfully targeted new, and nurtured existing leads from Tier 1 & 2 financial institutions to the business development team by developing and delivering a range of integrated marketing campaigns and supported sales with ABM strategies.

London, United Kingdom

Supported the Executive Committee during their transition into a UK subsidiary and FCA and PRA regulated entity to develop the long-term strategic marketing plan, establish the first UK based marketing team and implement a number of procedures and policies to support the production of Financial Promotions.

London, United Kingdom

I worked as part of the B2B Marketing Communications team, responsible for managing and delivering campaigns across the Global Corporate and Financial Institutions businesses. Working with coverage and product teams across Capital and Financial Markets, as well as Global Transaction Banking, I supported the group marketing strategy through creating engaging content and campaigns to communicate our propositions.

London Area, United Kingdom

I worked as part of the Asset Finance Senior Leadership Team, managing the marketing and strategic communications plan for the division.

Amersham

I managed all strategic and tactical marketing communications in the Regional Segment of Lex Autolease; including existing and new business marcomms across the UK.Targeted with introducing new business and strengthening relationships with existing customers.

St Albans, United Kingdom

My time at Lyme Media & Events Ltd was spent developing a new department within an established media company. I was primarily focused towards developing and taking to market a number of B2B trade exhibitions, initiating and managing strategic partnerships and providing marketing support to established business units in the group.

Hertford, Hertfordshire

I managed a portfolio of accounts from the recruitment, travel, finance and construction industries, working with these companies to develop their brand strategy and to create and implement integrated campaigns to connect with and interact with their target audiences. At all times quantifying results against client performance indicators and upholding the brand values.

Welwyn Garden City, Hertfordshire

I developed the first marketing department within this decentralised business unit of Fortune 500 manufacturer Illinois Tool Works (ITW), covering all marketing communications to customers and prospects in support of business objectives. Provided additional support to sister organisation Beta Print in Spain to develop their first direct marketing initiatives and establish reporting and measurement processes to help optimise expenditure.