Adam Klein, Mba, Pmp, Cspo Email & Phone Number

Greater Minneapolis-St. Paul Area

• Led the design, implementation, and analysis of 100+ inforce customer communication experiences for a startup life insurance company, including claims, onboarding, underwriting decisions, and annual statements.• Collaborated with developers to deliver MVP requirements in compliance with state and federal guidelines.• Automated in-force emails to improve customer interaction, resulting in increased engagement.• Managed Salesforce Marketing Cloud and Salesforce CRM operations.• Successfully launched life insurance products in a highly regulated and competitive market.• Developed and refined Epics, scheduled sprints, wrote acceptance criteria, conducted daily stand-up meetings, managed testing, and maintained project milestones in Jira.• Optimized customer-first experiences leading to a 10% decrease in calls to customer service.• Presented quarterly and annual product roadmaps to the Executive Leadership Team.• Conducted market analysis on competitors’ experiences, leveraging insights to map out product requirements in Miro and Figma.• Oversaw UAT testing on features prior to rollout.

Minneapolis, Minnesota, United States

• Wrote requirements covering front- and backend development for gtcuw.org.• Led internal and external development teams to overhaul the complete website.• Migrated 120,000 email subscribers from ClickDimensions to Salesforce.• Utilized A/B testing to improve landing pages, lead forms, and emails, resulting in a 34% higher donation conversion rate.• Provided website and email analytics for 200 landing pages and 300 email sends annually.• Created dashboards to deliver information to stakeholders about email campaign results.• Conducted market research to better understand GTCUW’s business environment and gather ideas for website features.• Wrote HTML and CSS code for landing pages, lead pages, and emails using WordPress and Salesforce.• Trained and consulted United Way chapters on UX development and SEO optimization.

Greater Minneapolis-St. Paul Area

• Oversaw web development and production for Pattersondental.com (US and Canada).• Collaborated with developers, marketing, legal, and creative teams to integrate new technology and content.• Designed and implemented UX experiences for landing pages, lead forms, and sales funnel interfaces.• Conducted data analysis and A/B testing to optimize web content and increase conversion rates.• Improved website revenue by 7% and decreased cart abandonment by 2% through website feature analysis, customer interaction observation, A/B testing, and website experience refinement.• Led SEO strategy, analysis, metrics, and reporting initiatives for 40,000 SKUs using Brightedge and Screaming Frog.• Analyzed website traffic using Google Analytics 360 to identify roadblocks for customers.• Wrote HTML and CSS code for over 400 landing pages within Kentico and Orchard CMS.

• Researched and implemented SEO tactics to increase web traffic and drive sales for small businesses.• Wrote localized content to help customers get better SERP results.

Greater Minneapolis-St. Paul Area

• Developed customer segmentation models and personas through analyzing data and customer interviews. • Used membership data to develop CLV metrics and identify features, products, and services customer segments were interested in at various points in their customer journey.• Created a marketing business plan to guide membership growth for the APS 2017 FY.

Minneapolis, Minnesota

Marketing / Communications: • Led a 617% membership growth through targeted email campaigns (600 to 4,300 subscribers). • Designed, built, and managed content on three websites. • Generated marketing collateral for five research centers including direct mail, e-mail, webinars, video, photography, and annual reports. • Presented annual reports to boards of directors, internal leadership teams, and external stakeholders. • Acted on collected data to convert new leads into event participants, reflected by a 1,150% increase in program registrations over a five-year timespan. Project Management and Finance: • Accounting and finance manager on $14MM in annual activity.• Recruited, hired, and mentored an office of 3 FTE, plus 12 volunteers. • Certified Approver overseeing Federal contracts. • Analyzed P&L for funded research, developed ROI and KPI calculations.

• Author of 30 books targeting the English as a Second Language (ESL) and Elementary School Library market. • Series include: Great Artists Set II, Sharks, Snakes, and Outdoor Adventures.

• Finished large-scale printing on 60+ projects daily.• Proofread and corrected copy for clientele.• Operated industrial machinery and organized work-flow for the shop floor.• Lifted 120-pound rolls of paper onto industrial presses like a beast.

Mba, Marketing, International Business

• 2010 – 2013: Study abroad – (China, Scandinavia, India) • 2011 – 2012: Common Grounds – Member of an interdisciplinary group of graduate.

Ba, Studio Arts - Photography, Multi-Media Arts

Certificate In Project Management