As Founder of Auric, we are fighting for universal mental wellness. At the forefront of wellness technology, we uniquely blend AI, biomedical insights, and olfactory science to enhance mental well-being. Our pioneering solutions in aroma health tech and personalised wellness underscore our commitment to improving quality of life through innovation.

Born out of the passion to empower people to pursue a career in the creative industries, Mozaik Play is the only specialist platform for placing students across the best creative colleges worldwide. Mozaik Play aggregates commissionable contracts with the world's top digital media, audio, design, and creative arts schools all across the world. Mozaik Play is now in Series A funding.

Antler is the world’s leading day-one investor and accelerator. Over ten weeks, I participated in an intensive residency designed to support validation, testing, and development teams, leveraging Antler's global network.

At WPP Australia and New Zealand, I was the principal strategist of digital transformation, multi-channel integrated marketing, innovative program, and technology partnership development at the world's largest communication holding company.• Lead, equipped, and empowered team of cross-functional personnel to create custom strategies for the client base.• Subject Matter Expert (SME) in commerce, communications, customer experience (CX), artificial intelligence, programme delivery, and emerging industry technologies.• Pioneered the Centre of Excellence that centralized technology partnerships and provided astute consulting, enabling access to world-class CX, digital transformation strategy, programme delivery capability, and technology.

At DENTSU, I spearheaded client digitalization, customer engagement, digital transformation, and partner implementations at the 5th largest advertising agency network in the world. I operated primarily out of the Singapore office for this Tokyo-based company to propel growth and organizational development in the APAC region.• Directed, motivated, and mentored 50 global, cross-functional employees.• Championed "customer-first, play-to-win" culture, focusing digital economy.• Executed specialty services, providing data-driven and tailored marketing and value-added programs that were sustainable and repeatable.

In this role, I was a dynamic innovator and overseer of critical action plans at the country's largest telecommunications company, specializing in communications networks and operations, with internet, mobile, pay TV, voice, and other inventive services.• Vital member of the Executive Leadership Group, helming strategic direction and tactical execution of all company content services, digital media solutions, platforms, subscriptions, and transactional revenues, including advertising media sales revenues.• Planned, allocated, and distributed the $25M annual budget.• Established Telstra Media in 2012, growing to 400 cross-functional staff and generating $1.8B (AUS) in annual revenues (2016).

At Proximity, I was a proactive leader of a key client, Visa Inc, devising major digital programs such as user experience (UX), advertising, mobile builds, SEO/SEM, email campaigns, and data-driven insights at a direct CRM network with 25 global offices (Omnicom Group).• Designated agency account leader tasked to launch Visa, Inc. digital business in APAC, Africa, Central and Eastern Europe, and Middle East.• Delivered the Visa global social media program in time for the London 2012 Olympics. Expanded brand storytelling, reach, and engagement.

In November 2008, I was appointed to the role of CEO AIM Proximity as well as retaining the position of Executive Director of Digital Innovation, Australasia for the Clemenger BBDO Group (see position details above). AIM Proximity is the Clemenger Group's most awarded direct, digital, and data agency. In February 2010, AIM was ranked the second most creative direct agency in the world based on Won Report. In March 2010, we ranked the 'Hottest Full Service Digital Agency' in Australasia in Campaign Brief's Digital Index. Our agency goal is to solve complex business problems for clients with a simple strategy: change individual customer behavior. We succeed by fusing our digital and direct expertise with our deep knowledge of customer data. Our focus is to create brand tools and experiences for people to use and interact with, rather than just messaging where a brand is just talking about itself. We are always looking at ways brands can play a more integral and ongoing role in people's lives to be more memorable and measurable to drive sales. Highlights during this time were five winners at the John Caples Awards in March 2010, five award winners at the Asia Pacific Regional Digital Media Awards, including Best in Show in July 2010. In November 2010, we were named 'Runner Up' Australia & New Zealand Digital Agency of the Year in Campaign Asia Awards. More about our agency at http://www.aimproximity.co.nz

In this position, I drove digital strategy, innovation, and execution at the most awarded and successful marketing company in Australia. I articulated the company mission to deliver the most compelling commercial content, no matter the distribution channel.• Crafted robust action plans spanning 25 group specialist companies in Australia and New Zealand.• Advised clients in best-in-class data-driven marketing services, accumulating $300M+ (USD) in annual revenues.

I was a pivotal founding member of a global network of over 18 interactive agencies, as part of Omnicom Group DDB Worldwide. I began in Sydney and then relocated to Hong Kong to facilitate and direct explosive company growth in the APAC region.• Instrumental in the rapid organizational growth from 2 offices to 41 offices globally.• Catapulted annual revenues to $180M+ (USD) over 8 years.• Supervised and coached 350+ global, cross-functional employees to execute consistent and quality deliverables.• Essential contributor to becoming the first digital agency group in the world to win "Advertising Age Worldwide Agency Network of the Year" in 2005.

A founder of Tribal DDB Worldwide, and Managing Director of the Australian agency operation. I established the Sydney agency in 1999, Melbourne in 2003 and left the office after five years to run the Tribal DDB Asia Pacific region. During this time Tribal DDB Australia was the largest and most award digital agency in the country. We received back to back AdNews Interactive Agency award titles in 2004 and 2005 as well as the B&T Interactive Agency of the year title in 2005. Simply put our vision was to plan, build and sell our clients’ brands online by generating Brand Demand. This means we began by understanding our clients' businesses and the mindset of their customers. Then we provided concepts and strategies aimed at connecting the two and increasing desire: Generating Brand Demand. Finally, we creatively execute our concepts and provided full accountability of demand generated for dollars spent. See more about Tribal DDB at http://www.tribalddb.com

News Corp Australia is one of Australia's largest media companies, employing more than 8,000 staff nationwide and approximately 3,000 journalists. The publicly listed company's interests span newspaper and magazine publishing, Internet, subscription television, market research, DVD and film distribution, and film and television production trading assets. The role of Executive Producer oversaw the creation and production rollout of a portfolio of digital business assets in Entertainment, News, Classifies, Sport and Employment categories. Foundering member of News.com.au

Entertainment Producer of the Microsoft Australia Network (MSN) now known as ninemsn. The MSN launched in 1994 it as a subscription content model tied to a dial-up Internet connection package. Microsoft as an organization was evolving from a software house to a content house. We produced and launched a network with six channels with content ranging from news to shopping to online classifieds. I learned to mix my film and television experience with a new software web development way of working which created a new Internet culture of customer-led experiences. I saw the connected content world start, and I enjoyed laying the foundation.

Leveraging entrepreneurial expertise and vision, I founded a company committed to the creation and execution of consumer-focused transformation initiatives spanning diverse industries. From Cyberfilm to 21st & Dolores I developed multiple projects and learnings. Sometimes a Director, Producer, Interactive Developer, and Film Technician, driving a culture that is passionate about industry changes/trends, as well as brand/business collaboration with consumers across omnichannel avenues (traditional, digital). Some of the ventures included;• Pioneered the first Australian Film and Online Television Talent and Technician Directory with over 2500 entries.• Acquired more than 175 film/TV credits, with a wide-ranging portfolio of video and audio productions, corporate films, TV soaps, music clips, infomercials, and feature films. Some I am proud of, some not so much. The showreel is available on request.