Adam Goss is a Principal User Experience Designer at The Reptrak Company. He possess expertise in concept generation, digital strategy, user centered design, user interface design, user research. Colleagues describe him as "Adam is a great team mate with leadership qualities and a strong sense of the practical. He is very insightful, able to absorb user data and identify the business and design opportunities which are implied. Adam is someone who makes clients feel comfortable as he guides them through the Contextual Design process each step of the way with calmness, confidence and patience. Adam has an understanding of the web from multiple angles---technical, business, and social media." and "I worked with Adam at InContext for several years and was also his manager for some of that time (InContext is a team-based, non-hierarchical organization so the manager role is not the traditional one). Adam is a terrific asset with his many skills in user-centered design that span the complete product design cycle, starting with requirements gathering, going to concept generation and ideation, and then the design phase. I was also the account executive and/or project manager for several client-facing projects Adam worked on. Our environment requires that team members come up-to-speed in unfamiliar, sometimes highly-specialized domains very quickly; Adam is excellent at doing this. I was always very pleased with how he interacted with the client, including in some potentially stressful situations."