Provide content, education and strategic advice on how to build better products.

Worked with leading European customers to improve digital analytics programs. Presented at analytics industry events on vision for digital analytics and emerging industry trends. Worked with product team to identify product improvement opportunities.

Drove company strategy around core analytics offering. Helped product team build product market fit for new marketing analytics offering. Provided competitive research and guidance. Authored key messaging content and blog posts. Helped close several millions of dollars in new customer business.

Provide strategic consulting related to digital analytics and product positioniong.

Volunteer to help run the Chicago MeasureCamp conference

Emeritus member of the DAA Board of Directors. Served on the executive committee as Treasurer.

Provide strategic advice on the Apollo analytics management system

Helping build technology solutions that will enable digital analytics customers to do more with data. Initial work will be related to the Apollo product which helps digital analytics customers improve Adobe Analytics implementations.

Provide strategic guidance for product strategy and marketing.

Provide strategic guidance on subjects related to digital analytics to the Beringer Capital fund companies.

Provide strategic guidance to Claravine in the area of product strategy and marketing.

I lead the Analytics/Metrics module as part of the Academic Board of ISDI Digital University. This module is part of a larger, holistic and comprehensive curriculum in bringing a one-of-a-kind Master's Degree in Internet Business to the Silicon Valley to combat the ever-growing digital skills gap. I can personally attest that the landscape of the business world is rapidly transforming digitally, and have felt first-hand that every professional, at every level, in every industry, must continue to develop skills to stay current and relevant.Thrilled to begin this new journey in combating the digital skills gap and embracing digital transformation as a Board Member, a teacher, and a mentor to the next generation of digital leaders. I hope that you will be a part of this journey. To find out more about the program and to join me in class go to: http://www.isdidigital.university/

Provide strategic advice to growing digital analytics technology organization for product strategy and marketing.

Helped companies/marketers improve their website by maximizing their use of digital analytics technologies, conducting business requirements definition, mapping technology to requirements and architecting the ideal solution to achieve business goals.

Senior Director in the Marketing department responsible for marketing and digital analytics. Helped build an inbound pipeline through marketing campaigns and determine the success of campaigns using digital analytics. Undertook a complete renovation of Adobe Analytics including a reboot of the entire analytics function at the company including the integration of Adobe Analytics and Salesforce.com CRM systems.Also responsible for Voice of Customer technologies including Foresee Results and OpinionLab.

Responsible for assisting Fortune 500 clients with all aspects of online Marketing and Digital Analytics by integrating various Omniture products together to create a comprehensive solution.Assisted in helping clients be successful with Omniture products via blogs, presentations and sharing of best practices.Assisted in the creation of Best Practice consulting group in the EMEA region. Voted highest rated speaker at 2008 Omniture Summit.

Manage Online Marketing team for the largest U.S. Futures Exchange.Responsible for:-Managing the creation and maintenance of all Web site content for www.cme.com-Working with site content owners to develop use cases/personas for use in Web site interaction design-Web site reporting using industry-leading analytics tool (Omniture Site Catalyst)-Tracking and managing and tracking all interactive campaigns via e-mail and banner ad placements-Work with IT team to identify and design future enhancements to Web site-Managing the creation of multimedia tools including CD-ROM’s, Flash presentations, etc…-Managing the distribution of Internet surveys, online presentations and “live chats”-Creating secure Extranet site to allow customers greater intimacy with company-Manage Search Engine Optimization for Web site-E-mail Marketing-CRM (salesforce.com)

Managed interactive marketing projects.

Project Manager for the development of an enterprise-wide, multi-year, Knowledge Management initiative. Responsible for maintaining timeline, gathering all project requirements, mapping current and new business processes, supporting initial pilots, conducting training and helping with project documentation. Remotely managed the development team of a San Francisco-based start-up software vendor. Conducted all internal project sales presentations and collaborated with internal IS to ensure compliance with other initiatives.Founded a technology consulting practice to meet the growing Knowledge Management needs of clients within the Midwest and Southeast Regions. Conducted all sales and project management allowing practice to earn yearly revenues exceeding $1,750,000. Managed implementations for several Fortune 500 companies including IBM, Motorola, Eli Lilly & Co., Lincoln National Reinsurance, Bristol Myers Squibb, Mead Johnson, Cummins Engine, Square D and USA Group.

Project Manager for Arthur Andersen Worldwide Organization’s Lotus Notes-based Knowledge Management & CRM applications including Discussion (AAOnline), Contact Management and Prospect Tracking Systems. These mission critical applications were deployed to over 40,000 users in more than 30 countries and in several languages.