Adam Grootveld Email & Phone Number

Perth, Western Australia, Australia

Greater Perth Area

● Managed a complex and diverse technical team across software, hardware, robotics, sales, and operations of over 20 team members. This included recruitment, training, and strategic oversight of remuneration and incentives for all team members.● Created strategic plans, go-to-market strategies, marketing strategies, and revenue strategies across all business functions.● Developed and built global relationships with key distribution partners for both robotics and wearables including Google, Zoom, Boston Dynamics, Agile X, and Clearpath Robotics.● Commercialised a product from concept to market launch including all sales materials, marketing, PR, support programs, legal documentation (EULA), and webinars with the product launch at the Zoomtopia global event.● Built a global reseller channel across the USA and Europe, including tier 1 distributors such as Synnex, CDW, Techdata, and SHI, for distribution of our software solutions coupled with a wearable device. This allowed Chironix to capture over 10% of global sales on Google Glass.● Facilitated international sales across multiple product lines including Google Glass and high-level autonomous robotics.● Worked with the team on complex grants and tenders for US, AUS, and NZ government tenders in autonomous robotics.● Developed and executed exhibition and on-stage deliveries of key concepts to build a customer base in the resource sector.● Experience across highly technical products including robotics, sensors, wearables, and programming

Perth, Australia

By effectively utilising my expertise in developing and implementing effective sales strategies, I was successful in marketing a highly technical new electronic product with no sales history. I also oversaw the activation of passive ongoing sales by updating national corporate specifications. Leveraging relationship management skills, I initiated and cultivated a vast network across multiple channels, collaborating and coordinating with store managers to senior executives of national companies such as Woolworths, Coles, Kmart, Target, Bunnings and Metcas. Part of my role involved planning, designing and establishing all infostructure to support ongoing sales. I also facilitated large group training sessions for clients regarding use software and trained technicians on hardware. Additionally, I project managed, quoted and invoiced field installations and undertook problem solving of technical issues in the field.

West Leederville

I founded and created a new business from the ground up, which entailed formulating business and marketing plans and overseeing all sales, financial, operational and customer service aspects. I developed leadership programs, trained and motivated groups of over 20 people to assist them in achieving their fitness goals, and formulated strategies to overcome physical and physiological issues limiting growth. I also encouraged and maintained an atmosphere that stimulates the growth of clients. Through the years, I have successfully grown the business from inception into a successful and profitable brand.

Kewdale

In this role, I maintained and cultivated business relationships to enhance B2B direct sales. I actively sourced new clients and forged new, productive and sustainable relationships. To continuously improve sales revenue month on month, I collaborated with a large team to achieve organisational goals, consistently exceeding KPIs. Moreover, I took the lead in implementing new systems and processes for further growth. My other duties included preparing informative presentations to assist in enhancing the performance of the overall team and working on the ground on sales campaigns, supporting the senior management.

Wembley

My primary responsibilities included overseeing and organising all administrative aspects of a medical practice, from computer systems, accounts, bookings, Medicare and maintenance of patient records. I also provided public relations services for the practice and managed internal and external communications. In this capacity, I designed and implemented sales strategies and marketing promotions to expand the client base. Additionally, I provided assistance and motivation to a team of employees, receptionists, nurses and doctors. Being dedicated to continuous improvement, I implemented new systems to increase efficiency and client satisfaction. My other responsibilities included organising sales seminars for up to 200 potential clients, preparing strategic and financial documents for company directors, and managing the recruitment and selection of staff.

During my tenure, I managed and enhanced the performance of a portfolio of accounts for major high-profile clients and top business leaders, including Stockland, Dale Alcock, iinet. I planned and supervised all aspects of advertising campaigns, led client meetings and delivered sales presentations to high-level executives to achieve all sales targets. I spearheaded project management activities, delivering project results according to timeframes and quality standards. I also led, trained and developed the skills of the account service team and oversaw the output of account coordinators. In addition, I maintained and enhanced productive relationships with existing clients.

In this role, I oversaw all ground operations of a flying school including sales, fuelling and allocation of planes. To deliver business development goals, I analysed market trends and initiated new and innovative marketing strategies. I also introduced a highly successful webpage to maintain and expand target markets, substantially increasing market share. Part of my tasks included drafting and producing press advertisements which saw high growth from the UK market segment. I also developed a new range of marketing material including business cars and a new uniform, enhancing the company image. Apart from these, I formulated and implemented a new program to further increase the company’s shares in the overseas hire market.

This role involved extensive collaboration within an account service team on the national Bunnings account. I worked closely with production teams to produce six television and six radio advertisements a month as well as independently produced one catalogue every two weeks and four press advertisements per week for local newspapers. I took an active role in engaging directly with the client to create accurate briefs for the production team and achieve high quality output. I also coached and motivated new and existing staff to increase efficiency and performance.

Marketing And Media, Marketing And Media

Private Pilots Licence, Aviation