Adam Groves Email & Phone Number

Knoxville, Tn, Us

Knoxville, Tn, Us

Managed multiple UX/UI design and engineering teams utilizing agile project management methodologies. Oversaw client relations and communications for multiple national retail brands. Conducted strategic planning and requirement gathering, daily internal and external stand-ups, and priority tracking for multiple million-dollar development projects. Job responsibilities included establishing internal procedures, coordinating marketing efforts, and assisting with recruiting and business development. • Led project management responsibilities for launch of the next generation of Cumberland Farms App (SmartPay), an industry-leading fueling and loyalty app.• Oversaw all project management, product ownership and client communication responsibilities for the production launch of multiple client- and internal-facing applications for Zoës Kitchen.• Coordinated resourcing for multiple concurrent development efforts for clients in the retail vertical including digital transformations, loyalty and payment programs, and reporting. • Developed new internal project management tools, including automated time tracking, sprint planning and burn-up reporting.

Managed all aspects of the client relationship for 10-14 clients in the financial services and commercial real estate industries. Client responsibilities included: marketing strategy and planning, initiative fulfillment and project management; project analytics and results reporting; and day-to-day communications. Special assignment responsibilities include advising on non-managed client projects involving financial services product development, database marketing, digital marketing strategy and fulfillment, website development and marketing analytics. Job responsibilities included occasional supervision of client services teams.• Coordinated all customer communications for a $32.2M bank acquisition. Achieved 99% customer retention against an expectation of 85% based on peer M&A activity in the same market.• Assisted a regional airport client increase fly-in fuel sales by 194% over five years, including generating over $25,000 in fuel sales revenue in a single day during the Great American Eclipse.• Completed all marketing efforts for a commercial real estate company which grew from 19 to 45 employee, 30 to 51 properties owned and 2M to 5.1M sq ft. owned and managed in only 5 years.• Developed a marketing campaign with social media integration focused on savings accounts for a community bank that generated nearly $1.2M in savings deposits over a 12 month period, plus greater visibility for the bank through hundreds of shares of personalized savings goals on Facebook.

Managed all aspects of the client relationship for 8-12 clients in the financial services, commercial real estate and museum and tourism industries. Client responsibilities included: marketing strategy and planning, initiative fulfillment and project management; project analytics and results reporting; and day-to-day communications. Special assignment responsibilities include non-managed client projects involving financial services product development, database marketing, digital marketing strategies and fulfillment, website development and marketing analytics. • Developed a niche, consumer checking account for a community bank client that attracted $8.6M in low-cost, core deposits the first year following introduction with average balances of $117,000. After three years, the account had attracted $40.3M in deposits with average balances of $123,000.• Conceptualized, sourced, acquired and programmed innovative custom touch screen interfaces which eliminated all paper marketing resources for a commercial real estate client at the annual International Council of Shopping Centers (ICSC) RECon show. • Conceived, planned and completed a social media strategy to better leverage a community bank’s corporate donations by linking donation amounts to social media activity. Over the first three years, the campaign resulted in total reach of over 417,000 impressions, over 18,000 interactions and over 1,000 net new likes with less than $100 annually in advertising expenditures.

Assisted account management team and partners for all client projects involving database marketing, statistical analysis, demographic and quantitative research, product audits and recommendations, website development, SEO and social media marketing strategies.• Won Best Customer Retention Marketing effort in 2007 from the American Bankers Association (ABA) for work on a proprietary, database-driven bank loyalty program which resulted in over $30M in new deposits in a single year and customer retention 20% above all other bank segments. The same year, the client bank CEO was named “Community Banker of the Year” by American Banker Magazine based on “powerful marketing strategies.”• Assisted a bank holding company ($1.2B assets) complete a comprehensive deposit product audit which identified improvements across three chartered banks and resulted in an increase in $43M in deposits in the first year following implementation.• Led a small, family-owned community bank from unlisted to #1 on Google for the search term “Los Angeles area bank” within a few months of website optimization. Within 13 months, the bank was also ranked #2 for “Los Angeles bank” and on the top page in over 80 keywords of profitable product offerings.

Planned, conceived and executed a wide range of web development initiatives of varying scales from self-completed, front- and back-end development to enterprise, full-stack development working with a project team.• Won the International Festivals & Events Association (IFEA) Silver Award for Best Festival website for volunteer work with the Rivers & Spires Festival, which brings over 45,000 visitors to Clarksville each year. Site work included a back-end system to support application and payment collection from the hundreds of entertainers, vendors and volunteers each year.• Assisted an affiliate marketing start-up with initial full-stack development, including supervising a UI design firm and team of three developers through a rapid release development process and initial public launch.• Completed custom plugin development for a successful personalization company which allowed the company to connect website visitors with the closest local independent contractor and automatically trigger appropriate follow-up communications and leads recording.

• Winner of Best Political Blog in the State by the Washington Post and Chris Cillizza• Exclusive State Affiliate for the National Journal’s Hotline Political Network• Broke Several Major News Stories in Tennessee Politics • Cited in a Wide Variety of Well-Known Print and Digital Publications

Developed and implemented political campaign strategies for a wide variety of local elections from city judge to state senate. Responsibilities included writing content for campaign email, direct mail, radio scripts and websites, developing voter targeting models and crafting survey research questions and results.• Campaign strategy and management for nine local elections ranging from School Board to State Senator with a win percentage of 67%.• Led student-driven 72-Hour Operations in 2004 which resulted in a local contribution to President Bush’s reelection and the Republican takeover of the Tennessee State Senate for the first time in 140 years.