Brand Manager of Algopyrin, Hungary's largest painkiller brand with a century-long legacy.

Responsible for Dreher, Hungary's market-leading Premium Beer brand🔹 Brand Strategy & DevelopmentLed the creation and implementation of the Commercial Plan by using in-depth consumer insights, customer preferences, and category data. Ensured strategies matched business goals, driving steady brand growth throughout its lifecycle.🔹 Planning & ExecutionExecuted multi-channel brand communication and media initiatives, consistently enhancing brand visibility.Collaborated cross-functionally to maintain a cohesive brand message and maximize impact across diverse touchpoints.🔹 Consumer EngagementCollaborated closely with Trade Marketing and Sales teams to conceive and implement high-impact consumer promotion programs🔹 Talent DevelopmentMentored and guided a Junior Brand Manager, nurtured growth through organized training and mentoring.

As a Senior Brand Manager, I am responsible for the development of the long-term strategy of the Laundry category - Fabric Cleaning & Fabric conditioner. Dedicated brands: Coccolino, Coccolino Care, Surf, OMO & Seventh Generation, reporting directly to the HUAD Home Care Marketing & Business Director-Leading the yearly strategic plan including the category & brands visions, major product launches & product mix, communication development-Category development role - identifying new white spaces and working on new Fabric Cleaning & Fabric conditioner brands to expand into new market niches-Supporting the achievement of Fabric categories targets in HUAD-Contribute to EE Laundry community and lead key EE projects -Development of category media communication (TVCs, digital, prints, OOH, in-store communication) in cooperation with media and customer marketing teams-Planning & management of laundry marketing budget-Analysis of category market data, competitors’ actions, and performance of products

-Launching new Coccolino Care detergent in Hungary -Managing the execution of the brand marketing plans, ensuring consistency with brand strategy & communication plan-An active member of EE Laundry Brand community and leading Coccolino relaunch project -Marketing, pricing, and portfolio strategy development-Brand building and consumer plans (ATL & BTL)

Working with such brands as Ariel, Lenor, Jar-Fairy, Ambi Pur in CE region. (Baltics, Poland, Czech Republic, Slovakia, Hungary, Slovenia, Croatia)

Based on my business review (Market share and Financial assessment, Competition, Pricing, Distribution, Media activity) of Hand- and Auto dishwashing business in Croatia and Slovenia I have proposed a 200.000$ trade plan, to drive the Home Care business in the region. (promotion plan, Instore communication, pricing strategy, brand awareness, and trial-building)

Board Member of College lead team, responsible for leading the organization of 35 people, Alumni for 250 people. During our weekly meetings, we were supervising different departments and projects and planned the long-term strategy of the College. -Supervising the College online/offline marketing channels-Coordinating the parallel running projects (creating online campaigns, keeping marketing agenda, supervising marketing budget)

With a team of 5 people, we successfully organized a case study competition for 200 participants and reached nearly 2000 students.