Responsible for digital e-commerce revenue across two of sectors biggest brands TTS and Consortium.Owner at both a strategic and operational level for RM’s digital marketing strategy covering Paid Media, SEO, Social, Email, Content and product data management.

- Responsible for a team of 14 covering Paid Media, Social, SEO, Content and product management Key KPI of primary objective of creating leads through the digital channels for depots and increasing brand awareness.- Owner at both a strategic and operational level for Howden’s digital acquisition channels.- Business owner from a SEO standpoint for the overhaul of the Howdens.com website.- Creation, communicating and implementing the strategy and then launching and developing Howdens social media presence- Selecting and on-boarding three new agencies, covering paid, SEO and Social

Promoted into a wider role directing a team covering online and offline acquisition, retention, E-commerce, ECRM, apps and overall consumer engagement with Bounty.

- Owner at both a strategic and operational level for Bounty’s digital channels.- Directing a team covering online and offline acquisition, retention, E-commerce, ECRM, apps and overall consumer engagement with Bounty.- Business owner for the recent £1m overhaul of the Bounty.com website, with a mobile first strategy inline with the trend of Bounty’s consumer behaviour.o Delivering increased metrics in engagement and acquisition as well as a six figure on-going cost saving efficiencies. - Leading the strategy and execution of Bounty’s portfolio of apps, from inception, build, launch and on-going marketing plan. o Delivering c.20k downloads per month and triple digit percentage profit due to sponsorship and associated on-going renewals.- Responsible for the marketing strategy and consumer journey for Bounty’s ecommerce offering.o Now consistently delivering a six figure annual revenue stream for the business. - Responsible for Bounty’s offline touch-points including our bags and publications, focusing on the delivery of strategic initiatives to move consumers to Bounty’s digital channels.- Creating and executing compelling commercial digital proposals for Bounty’s B2B clients.

Consulting services include recommending and delivering strategies across all areas of online.Covering, but not exclusive to: Website architecture and production, content management, on-line marketing, social media integration, e-commerce, ecrm and database management, seo, mobile.Available for new projects of any size on a contract or project by project basis.

- Direct management on the European Online Services department and dotted line management to the US based satellite online team. Managed up to a team of sixteen, including designers, programmers and project managers.- Responsible for all of SEGA’s official website presence within the Western market including North America.- Distributed and prioritised projects throughout both UK and US online teams ensuring deadlines and quality are met.- Liaised with central brand team to recommend, plan and implement dedicated, bespoke online solutions for each title.- Commissioned and managed external agencies throughout Europe and the US on several high profile projects for some of SEGA’s major titles.- Worked on a wide range of high profile and global brands including Football Manager, Total War franchise, the official Olympic titles, Mario and Sonic, the Iron Man series and Aliens, with direct liaisons with the external licensees.- Work with e-commerce partners to offer downloadable versions of SEGA titles through several online stores.- On a title by title basis set the promotional strategy of increasing revenue through the digital stores, throughout the life time of the title, from pre-order to post release updates. - Commissioned and ran a nine month project with a specialist social media agency to investigate the reputation of one of SEGA’s key brands from the perspective of the target market. - On an on-going basis, with the community teams, the brand managers, PR team and local territory marketing teams on setting the social media strategy and implementation per title and for the business as a whole.- Support central brand and local marketing teams with specific online advertising activities.- Through research and analysis, recommended SEGA’s online strategy and present this plan to all levels of the business.- Managed a dedicated budget outside of individual title budgets, to implement specific digital activities.

Main Responsibilities and achievements:- Started as Web Designer and three promotions lead to director role in September 2004.- Overall management of the head office online department which grew to a team of twelve, consisting of designers, programmers and community managers.- Worked on a wide range of projects ranging from complete websites, micro-sites, billing systems, emails, mini-games, ‘paid for’ online campaigns and internal projects.- Complete management of the e-commerce store, from the payment solution, the CRM, the usability and general aesthetics through to the merchandising, on-going strategy and promotion per title.- Propose and execute new revenue streams through the e-commerce store, for example game related merchandise and special editions.- Liaised with marketing staff to recommend, book and implement online advertising campaigns per product within the appropriate budgets.- Managed external agencies on several major projects.- Worked at consultant and production level with the dedicated MMO marketing team supporting popular titles such as Lord of the Rings Online and Dungeons and Dragons.- Implementation ranged from full websites, online marketing campaigns to a bespoke billing system built from the ground up and then integrated into each title.- Managed the CRM Program and implemented new ways to grow, retain and improve the quality of members database.- Oversaw and managed the outgoing communication schedule. Co-ordinated with PR and their product and asset announcements/ releases.- Set the community strategy per title and for the company as a whole with direct management of the implementation. Was even able to influence features within the games by providing feedback from community.- Instigated and held several community days where online fans and blog/ website owners were brought into the company, leading to substantial coverage within the target market key channels.

- Designing and creating input for very large e-commerce site, ranging from constantly changing store home pages, to unique special sections, to templates for data base driven pages.- Deputising for the Lead Designer, managing a team of ten designers and artworkers, running the department and responsible for all creative content. - Solely managing a very strict timetable within the design team for a very large international project.- Initialising and establishing the design for a new book store within the eToys site from concept through to live.