Adam Harridence Email and Phone Number
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With such a broad career, I have successfully demonstrated an in-depth understanding of public affairs, CSR, public relations, digital communications and social media, a multi-channel approach I excel in. Working both agency and in-house I have successfully driven an internal and external change programme for a global soft drinks company across the UK and EU, launched a number of multi-million pound Government organisations and initiatives and run change programmes for a range of charities and companies.
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Director Of Human Vulnerability, Security Culture And Behaviour ChangeVinula Infosec Nov 2024 - PresentLondon, England -
Senior PartnerMore Than A Matchday Jan 2024 - PresentUnited Kingdom -
Founder And DirectorAfh. Apr 2013 - PresentLondon, United KingdomWe’re a boutique creative communications and development consultancy that knows things. Things like the public sector, government and how health, sport, skills, education and technology must work together to make a difference.That’s what sets us apart, that and our 25 years experience. So while others focus on part of your journey, we make an impact by understanding it from beginning to end. Strategic partner with creative content agency Clearhead.Clients include: UK… Show more We’re a boutique creative communications and development consultancy that knows things. Things like the public sector, government and how health, sport, skills, education and technology must work together to make a difference.That’s what sets us apart, that and our 25 years experience. So while others focus on part of your journey, we make an impact by understanding it from beginning to end. Strategic partner with creative content agency Clearhead.Clients include: UK Parliament, The Supreme Court of the UK, Lucozade Ribena Suntory, University of Herts, RAF Sports Federation, Dame Kelly Holmes Trust and Department of Energy. Show less -
Human Vulnerability And Security Behaviour Change LeadHouses Of Parliament Restoration & Renewal Jun 2022 - Nov 2024London Area, United KingdomDeveloping a consistent and robust security culture by working with a range of colleagues both within and external to the business. -
Senior Communications And Storytelling AdvisorSaint Piran Professional Cycling Team Feb 2022 - Nov 2024Cornwall, England, United Kingdom -
Cyber Security Behaviour Change LeadParliamentary Digital Service Jun 2016 - Dec 2022London Area, United KingdomWorking across UK Parliament, with staff, committees, parties and Members to develop and implement a cyber secure environment. -
Interim Head Of Communications/Project ManagerUniversity Of Hertfordshire Dec 2015 - Apr 2016HatfieldA leading engineering and business-facing University, a leader in Formula One, Astronomy and industry with 24,000 students and 5,000 staff.• I was responsible for all communications including events, social media, digital, PR, publications and internal communications.• A short assignment to initiate a pro-active culture in the Communications Team of 17 and more widely across the University and to ensure a more co-ordinated approach to their international comms.• I initiated the… Show more A leading engineering and business-facing University, a leader in Formula One, Astronomy and industry with 24,000 students and 5,000 staff.• I was responsible for all communications including events, social media, digital, PR, publications and internal communications.• A short assignment to initiate a pro-active culture in the Communications Team of 17 and more widely across the University and to ensure a more co-ordinated approach to their international comms.• I initiated the launch of their international business-facing campaign and their first internal magazine in a move to move the University to a more pro-active, externally facing footing. This included developing Formula One packages for media channels.• My final project was to produce 12 short films focusing on their key areas of research to be used across social media and digital platforms. Show less -
Communications AdvisorDame Kelly Holmes Trust Nov 2015 - Apr 2016London, United Kingdom• The Dame Kelly Holmes Trust employed me as a strategic comms advisor to develop and launch their long-term strategy and campaign focused on sports people and young people. -
Int. Head Of External Affairs For Gb & I And EuLucozade Ribena Suntory Mar 2015 - Nov 2015London, Paris, Brussels• I was accountable for all external communications for the £1bn company including pro-active public affairs, PR campaigns and sign-off on all marketing material for Lucozade, Ribena and Orangina.• With the pressure of the sugar debate, I led and managed all Government relations in the UK and EU with DWP, DH, BIS and their executive agencies and trade organisations.• I was responsible for driving the reducing sugar programme across all of the company brands, ensuring it acted on the… Show more • I was accountable for all external communications for the £1bn company including pro-active public affairs, PR campaigns and sign-off on all marketing material for Lucozade, Ribena and Orangina.• With the pressure of the sugar debate, I led and managed all Government relations in the UK and EU with DWP, DH, BIS and their executive agencies and trade organisations.• I was responsible for driving the reducing sugar programme across all of the company brands, ensuring it acted on the front foot when confronting the anti-sugar agenda.• On completion, LRS was finally recognised by stakeholders as a key company taking responsibility for their products and for the health of the nation.• The biggest success was the recognition across LRS internally that the company needed to take a major step in the health agenda – resulting in a seismic shift in the product portfolio. Show less -
Strategic AdvisorThe Cinema Museum Mar 2011 - Oct 2015London, United KingdomAs a strategic advisor to The Cinema Museum, I have led work on community engagement, business planning and communications, particularly focusing on repositioning the Museum as core to its community, breaking new ground in linking the arts to health and wellbeing.
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Int. Head Of Hee Stakeholder Engagement And Core ContentDepartment Of Energy And Climate Change Jul 2014 - Mar 2015Whitehall, London• Following significant difficulties in landing the ‘Green Deal’ and ‘ECO’ brands, I was tasked with transforming and landing a new narrative with stakeholders to ensure a more constructive dialogue and positive coverage for the £700m Govt. programme.• I led work with policy officials to ensure ‘Green Deal’ and ‘ECO’ was well positioned to be perceived positively with a new Government post-election. This was in stark contrast to initially reactive situation. I lead the team responsible for… Show more • Following significant difficulties in landing the ‘Green Deal’ and ‘ECO’ brands, I was tasked with transforming and landing a new narrative with stakeholders to ensure a more constructive dialogue and positive coverage for the £700m Govt. programme.• I led work with policy officials to ensure ‘Green Deal’ and ‘ECO’ was well positioned to be perceived positively with a new Government post-election. This was in stark contrast to initially reactive situation. I lead the team responsible for all Parliamentary engagement inc. speech writing, debates, PQs and briefings and correspondence.• To support the change in narrative, I worked with the PR team to successfully develop a comprehensive stakeholder engagement strategy which broadened out our consumer base of support and understanding. • I successfully led a range of campaign launches including new Private Rental Sector legislation, set to transform over a million homes in the coming years. This was welcomed across the media and with key stakeholders and a major Government win.• Challenged to restructure the use of intelligence across the programme, I initiated the use of call centre information to feed into policy making across the Directorate, which operated as one team for the first time. Show less -
Strategic AdvisorThe Homeless Fa Jan 2014 - Mar 2015London, United KingdomI worked with the Homeless Football Association to broaden their profile among key stakeholders inc. Parliament and increase leverage with a wider audience outside of the football family, repositioning the organisation as leaders in mental health interventions.
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Interim Director Of Stakeholder Engagement And Public AffairsMonitor Nov 2013 - Jul 2014London, United KingdomMonitor is the Government's key economic regulator. I am accountable for the stakeholder engagement and parliamentary affairs at the economic regulator.• Managing a team of six, I was tasked with developing and implementing a pro-active communications strategy, developing opportunities to reposition Monitor as a listening, understanding organisation among Government, the opposition parties and influential stakeholders.• To reposition the organisation, I successfully developed and… Show more Monitor is the Government's key economic regulator. I am accountable for the stakeholder engagement and parliamentary affairs at the economic regulator.• Managing a team of six, I was tasked with developing and implementing a pro-active communications strategy, developing opportunities to reposition Monitor as a listening, understanding organisation among Government, the opposition parties and influential stakeholders.• To reposition the organisation, I successfully developed and implemented the wholesale change in approach which included developing their first customer engagement programme, underpinning their core messaging.• I also led the team to design and implement Monitor’s core influencing strategy including the Executive Committee’s contact programme designed to enhance the profile of the senior team.• My team was responsible for all parliamentary engagement and communication with stakeholders across the health, social care and third sectors. I also lead Ministerial and Government engagement and Select Committee appearances including the Public Accounts Committee.• Due to the pro-active approach, we strengthened strategic alliances across Parliament and the third sector, led Select Committee appearances• I was a member of a number of cross-Government communications networks and working groups. Show less -
Interim Public Affairs And Stakeholder Engagement Lead (Head Of)Healthwatch England Sep 2012 - Nov 2013London, United KingdomHealthwatch England is a key part of the Government’s health and social care strategy. I was responsible for designing and implementing the comprehensive public affairs and stakeholder engagement strategy to launch the new consumer champion. • I was responsible for designing and implementing the trade PR, public affairs and stakeholder engagement strategy to launch the new consumer champion across the entire wellbeing sector and in Parliament.• I was accountable for all stakeholder,… Show more Healthwatch England is a key part of the Government’s health and social care strategy. I was responsible for designing and implementing the comprehensive public affairs and stakeholder engagement strategy to launch the new consumer champion. • I was responsible for designing and implementing the trade PR, public affairs and stakeholder engagement strategy to launch the new consumer champion across the entire wellbeing sector and in Parliament.• I was accountable for all stakeholder, Government and Parliamentary engagement and activity to launch this landmark Government organisation. I was also responsible for trade media and Ministerial briefings.• As a member of the Children and Young People’s Cross Government Partnerships Board and cross Government Comms committee, I led on the work with children and young people, working with The Children’s Commissioner and the Children’s Trust, among others to break down barriers to this age group.• I successfully led a full Government strategy targeting Departments of Health, Education, Communities and Work and Pensions to drive cross-Government awareness and support for Healthwatch, which was warmly welcomed.• I built effective partnerships with professional and community organisations to drive awareness and involvement with focus on hard to reach groups. These include Sports England, the LGA, Mencap, Age UK, Mind, ADASS and ADCS – my work engaged over 3000 stakeholders. This work overcame the policy concerns of many stakeholders to develop a strong network of support.• With significant interest and debate in Parliament, my campaigns led to increased support across MPs and Peers notable in PQs and general comment. I also gained public cross-party support for the Healthwatch network. Show less
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Advisor To Colchester United Fc/Sports TrustFreelance And Trustee Jan 2007 - Aug 2012Colchester, United Kingdom• As a freelancer, I wrote and advised Colchester United FC on their communications strategy to drive awareness and increase attendance in the local community. The strategy also focused on broadening their burgeoning reputation as leading community club among national stakeholders and the media.• I was Vice-Chairman of the Colchester United Community Sports Trust for four years, leading the development of their communications programme locally and nationally. In later years I worked… Show more • As a freelancer, I wrote and advised Colchester United FC on their communications strategy to drive awareness and increase attendance in the local community. The strategy also focused on broadening their burgeoning reputation as leading community club among national stakeholders and the media.• I was Vice-Chairman of the Colchester United Community Sports Trust for four years, leading the development of their communications programme locally and nationally. In later years I worked with the Club and the football authorities to broaden our reputation nationally and internationally. Show less
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Stakeholder Manager – Sport, Public Health And CommunityCapita Aug 2009 - Nov 2011London, United KingdomNHS Choices is Europe’s largest wellbeing website. I was the national lead to manage the website’s brand with stakeholders across all communication channels including public affairs and engagement. Stakeholders included those in the private sector, sporting, public health & community, Parliament and Government.• I was employed to restore reputation, launch controversial projects and increase use of the website across wellbeing professionals such as public health professionals and sports… Show more NHS Choices is Europe’s largest wellbeing website. I was the national lead to manage the website’s brand with stakeholders across all communication channels including public affairs and engagement. Stakeholders included those in the private sector, sporting, public health & community, Parliament and Government.• I was employed to restore reputation, launch controversial projects and increase use of the website across wellbeing professionals such as public health professionals and sports bodies.• Being solely responsible for developing relationships across all key stakeholders, major sporting and public health bodies and 250,000 health and wellbeing professionals, I designed and led national communications campaigns which increased professionals’ use of the site by over 50% in 18 months.• I designed and initiated a sports programme with key stakeholders including the RFU, FA, Football League and Tennis Foundation – a first for the industry, to develop free sport/health tools for community coaches.• To increase engagement in the website from key stakeholders, I developed a position for the site with Government teams, regulators, professional bodies and community sports organisations. Show less -
Head Of Communications And Strategic RelationsChp - Dept Of Health And Dept For Bis Feb 2007 - Jul 2009London, United KingdomCHP is a Government agency and thought leader/investor in public sector regeneration. I led all communication with media, Government and public & private sector markets including sporting bodies and investors.• Having implemented a new image for the company, I forged a new direction on regeneration linking local authorities, sport and health into public sector programmes.• I engineered strong relationships between the RFU, the FA, Tennis Foundation, Premiership Rugby, Football… Show more CHP is a Government agency and thought leader/investor in public sector regeneration. I led all communication with media, Government and public & private sector markets including sporting bodies and investors.• Having implemented a new image for the company, I forged a new direction on regeneration linking local authorities, sport and health into public sector programmes.• I engineered strong relationships between the RFU, the FA, Tennis Foundation, Premiership Rugby, Football League and DH regeneration and estates teams to develop innovative community projects.• I created a stronger brand both politically within key Government agencies such as DH, DfBIS, DCLG & DCMS and amongst the market, stakeholders and think tanks. I developed and ran Ministerial engagement. • Having repositioned the company as a thought-leader in community sustainability and deprivation planning, CHP avoided Government cuts and is still flourishing under the new Government. Show less
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Freelance Content Production And Speaker Prep Room ConsultantWhitespace Productions Jan 2000 - Jun 2009Various Including World Mobile CongressManaging Speaker Testing rooms and content production.Working on global congresses with Nokia, Informa, 3GSM and more recently, World Mobile Congress. My role has involved working directly with CEOs and directors of companies such as Facebook, Twitter and China Mobile to ensure the seamless production of their presentations from initial concept to the live event. I have also stage managed conference rooms.
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Head Of Public Sector Strategy/Senior ConsultantFleishman-Hillard Jun 2005 - Feb 2007London, United KingdomThe world’s largest PR and public affairs agency where, as the UK public sector specialist for all clients, I was responsible for advising clients on developing brands through public affairs and public relations campaigns for EU and US blue chip organisations including telecoms, charities, technology, healthcare and video games companies. • My key role was to devise multi-level communications campaigns for blue-chip clients targeting Government, Parliament and the UK and EU public… Show more The world’s largest PR and public affairs agency where, as the UK public sector specialist for all clients, I was responsible for advising clients on developing brands through public affairs and public relations campaigns for EU and US blue chip organisations including telecoms, charities, technology, healthcare and video games companies. • My key role was to devise multi-level communications campaigns for blue-chip clients targeting Government, Parliament and the UK and EU public sector systems, enhancing opportunities to market entry.• I wrote and implemented campaigns for companies including Research in Motion (for BlackBerry), Vocera, EIDOS, McCain Frozen Foods and Bayer to target the general public and stakeholders.• I was regularly asked to brief opposition MPs including Select Committee members, Chiefs of Staff, shadow and Govt Ministers, and wrote Early Day Motions and Parliamentary questions.• I led international research programmes for a range of clients to underpin multi-national campaigns including a significant focus on obesity and nutrition. Show less -
Senior Pr ConsultantGeronimo (Now Kindred) Jan 2003 - Jun 2005• I was responsible for the reactive & proactive PR and marketing for a range of clients including local authorities, local strategic partnerships, companies, children’s trusts and NHS organisations.• Broke new ground in the engagement of young people and sexual health across Suffolk, supporting the launch of YPSH.net.
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Communications ManagerCapio Healthcare Uk, Oaks Hospital Jul 1998 - Dec 2002Having accepted this position within Europe's number one private health provider, I built a strong internal communications and public relations platform with the staff, consumers, local healthcare providers (including NHS) and media. In three years, I repositioned the hospital from an elitist organisation to an open socially aware private hospital with targeted media exposure and a healthy community network.I also delivered integrated organisational development and clinical governance… Show more Having accepted this position within Europe's number one private health provider, I built a strong internal communications and public relations platform with the staff, consumers, local healthcare providers (including NHS) and media. In three years, I repositioned the hospital from an elitist organisation to an open socially aware private hospital with targeted media exposure and a healthy community network.I also delivered integrated organisational development and clinical governance programmes to bring together the array of professions which included physiotherapists, consultants, nurses and theatre staff. To further support the senior hospital management's plans, I also ran a series of team building and training sessions, which culminated in an increase in staffing standards and consumer satisfaction. Show less
Adam Harridence Skills
Adam Harridence Education Details
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Philip Morant
Frequently Asked Questions about Adam Harridence
What company does Adam Harridence work for?
Adam Harridence works for Vinula Infosec
What is Adam Harridence's role at the current company?
Adam Harridence's current role is Storytelling, communications and behaviour change.
What is Adam Harridence's email address?
Adam Harridence's email address is ad****@****ead.com
What schools did Adam Harridence attend?
Adam Harridence attended Philip Morant.
What are some of Adam Harridence's interests?
Adam Harridence has interest in Children, Economic Empowerment, Politics, Environment, Education, Writing Screenplays And Short Stories, Arts And Culture, Health.
What skills is Adam Harridence known for?
Adam Harridence has skills like Strategic Communications, Social Media, Public Relations, Internal Communications, Strategy, Stakeholder Engagement, Media Relations, Stakeholder Management, Building Relationships, Management, Press Releases, Marketing Communications.
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