Adam Harrison Email & Phone Number

Orrville, Ohio, Us

Key Accomplishments:-Brand Team lead for the holistic, multi-year rebrand of the $2B Folgers Coffee Brand, resulting in +1.1pts household penetration and +$132MM sales from 2020 to 2021 alone!-Developed and executed several comprehensive annual brand strategies resulting in record sales years in 21-23.-Led a cross-functional team to create Folger's first and primary consumer facing sustainability program which positively impacts thousands of small holder coffee farmers; The Best Part Promise-Implemented several value engineering projects, saving $20MM annually and winning the JMS Innovation AwardRoles and Responsibilities: -People Management and Career Development: Directly manage, nurture, and advance the career of the Folgers Brand Analyst -P&L/Business Planning: Lead development & execution of our annual brand plans to meet goals. This includes general management fundamentals (coffee pricing, sourcing, operations, distribution, merchandising, and promotions).-Brand Strategy: Lead the brand positioning process to develop our coffee product architecture, to ensure all activities support our brand strategy.-Marketing Planning/Communications: Lead agencies on strategy and creative development for fully-integrated marketing communications.-Innovation: Provide input into coffee brand innovation, specifically guiding delivery against unique long term brand propositions. But also lead brand renovation efforts with our own projects and product efforts that fall outside of the Innovation team.-Sales/Customer: Partner with Coffee Sales to develop channel strategies and drive growth business at key customers, including implications for pricing and sizing, evaluate channel specific needs, identify business opportunities, and track new item distribution and performance.-Insights: Collaborate with research teams to leverage historical & secondary data to drive business insights into opportunities!

Orrville, Ohio, Us

Key Accomplishments:-Played a key role in the creation, commercialization, and management of the new premium coffee brand: 1850 Coffee, generating over +$50MM in year 1-Flawlessly managed the Folgers marketing budget with less than a 2% over/under spend-Assisted teams in streamlining the planning and budgeting process and helped prop up a new budgeting tool (MAP) and a Connected Calendar-Led a large cross functional team to create a new premium sub-line of Folgers: Folgers Simply Gourmet, creating an incremental $10MM in year 1-Used consumer insights to develop, position, and market the new line to the next generation of Folgers consumers, gaining +1.5MM new households Roles and Responsibilities:Business Management: -Analyze key business trends, track business and new coffee initiatives. Provide recommendations based on key insights and assist in execution of steps to address issues.-Serve as cross functional project lead for marketing initiatives and coffee product development-Develop concise and actionable content to deliver recommendations and updates to key business stakeholders. -Lead cross-functional teams in executing marketing initiatives and project management-Responsible for P&L management. -Support coffee pricing analysis and recommendations; execute pricing actions where needed to support business needs. Marketing Planning:-Foster collaborative atmosphere with Marketing Communications, Consumer Promotions, Alternate Channels, and Sales on annual marketing plans. -Understand key marketing research techniques (MMA, BASES, Consumer Segmentation, Consumer Monitor, Qualitative and Quantitative Research) and how to leverage findings into key consumer insights and action. -Contribute to the development and execution of brand strategy and objectives. -Provide insight for steering priorities/direction and budget allocations by function-Provide input into Holistic Brand Brief as part of Planning process.

Vevey, Ch

Key Accomplishments:-Innovated and renovated pizza brands like DiGiorno, Hot Pockets, Tombstone, and California Pizza Kitchen for the Growth Channels: Sam's Club, Costco, andDollar General resulting in +5% growth vs PY-Managed a multi-million dollar budget and led the team in creating the 2015 Digital Strategy for the Jacks brand which led to a 83% increase in engagement-Co-Led a small team in charge of training new Marketing Associates at Nestle USA; The Marketing Acceleration AcademyRoles and Responsibilities:I was responsible for innovating, renovating, and overall management for the frozen pizza brands at Nestle. I worked with very large cross functional teams to develop and launch new products for our key distributors such as Sam's Club, BJ's, and Costco. This was a great role to leverage both tactical and strategic initiatives to drive the Club Channels. I also hard responsibility with a Brand Marketing Role. I played an active role in budget management, updating sales tools, and creating brand communications for the Jacks Pizza Brand. Several key initiatives that I led were competitive analysis, market research deep dives, product portfolio management, customer relationship building, forecasting, and understanding consumer insights.As part of this role I was "classically trained" as a brand marketer with skills like: Insight Mining, Data Interpretation, Brand Building, Event Planning, Budget Management, Concept Writing, Business Case Creation, Consumer Engagement, Agency Management, Presentation Skills, and other misc skill sets critical to a Consumer Packaged Goods Marketer.

Pittsburgh, Pa, Us

Key Accomplishments:-Managed the Digital Account Manager for the Home Depot business line-Led cross-functional team to create Glidden Duo, their 1st paint & primer-Led the Team Colors program at The Home Depot; increasing sales by +10%, reducing royalty costs by +25%, and adding Major League BaseballRoles and Responsibilities:I was responsible for shaping the retailer strategy and marketing plans for Glidden Paint at the Home Depot. More specifically on the DIY (non-pro) products and consumers. I helped define the channel's product mix, merchandising concepts, digital advertising, in-store promotions, and point of sale materials. Assistant Channel Managers also act as the primary marketing support for the field sales team. I was also the manager of the Glidden Paint Team Colors program. The program allows consumers to have paint in their favorite team's colors! This role involves the management of licensing agreements, maintaining a budget, updating web and print materials, and negotiating royalty structures. I had the privilege to work with groups like the NFL, NHL, MLB, and NBA. I helped drive down costs for this program by 10%, and generated yearly growth of 10-15%. In this position I played a key role in developing new initiatives. We launched Glidden's first E-Commerce program, crafting content rich How-To videos, the Glidden brand page on TheHomeDepot.com, new in-store color centers, and new products. All of these efforts led to a dramatic shift in the business and we were able to increase profitability by 50%. It was also in this role that I became a manager. A Digital Account Manger reports to me within our business unit. I find managing people very rewarding and it is a skill that I look forward to refining!

Amsterdam, Noord Holland, Nl

Key Accomplishments:-Launched 1st E-Commerce ship-to-home model with The Home Depot-Managed a budget of over 5 million dollars for the business line-Led cross-functional teams to execute a new digital color center test in 100+ Home Depot locations driving +5% increase in salesRoles and Responsibilities:In this role I was responsible for executing the business unit's tactics and assisting with marketing plans for the Home Depot channel. I helped launch new products (including our very first Paint and Primer product: Glidden Duo). I also created new merchandising displays and collateral to help build awareness for new products like Glidden Trim and Door. I also played a crucial role in developing new digital initiatives such as our first mobile app, social media initiatives, the launch of Bazaar Voice, and Glidden's first interactive kiosk. We tested several new innovative color center concepts in the Home Depot. The launch of these new centers included the interactive kiosk. We worked with several agencies to plan and execute the kiosk. All of this was done in an extraordinarily short time frame. It was hectic but one of the most fun experiences I have had professionally! These new centers drove an increase in sales of 10% compared to non-test stores. A very impressive result.

Amsterdam, Noord Holland, Nl

This was my first brand centric role and an awesome experience.I helped define the brand’s merchandising, collateral, and social media efforts for the Home Depot. I helped create marketing initiatives in support of the Team Colors program and created several national ads for in-stadium magazines. In this role I also started writing copy for the Glidden brand. My copywriting skills were sharpened as I wrote all the brochures still found in the Home Depot. I learned more about brand voice, style guides, and visual standards than I thought possible! I was fortunate enough to learn from the best about building a brand. Who doesn't love a good branding story?!

Amsterdam, Noord Holland, Nl

This internship involved supporting the Glidden brand marketing team.I helped in the creation of displays, catalogs, and sales materials. I also assisted with promotion tracking and competitor research. In this role I became well versed in preparing presentations, speaking publicly, communicating effectively. There was also an extensive competitive review that I created and presented to upper management. All of these activities were in the midst of a huge re-branding for Glidden. We helped successfully turn-around a negative slide for the Glidden brand. Without the hard work of the team, the Glidden brand may have lost some very important retailer accounts.

Berea, Ohio, Us

I was in charge of sales and marketing for the http://hiddennetwork.com/ . I had to generate my own leads, follow them to close, and communicate our service to employers. I started my mastery of Google Analytics, MS Word, MS Access, MS Outlook, MS Excel, and Constant Contact. It was a great experience that taught me about the lucrative and unique advantages of blogs and social networks. My nerd skills also doubled while I was here! I would recommend that every young professional learn as much as they can about computers and the languages that run them. It's a digital world and if you can't understand the basics, you will get left behind.

Bloomington, Illinois, Us

I was mainly in charge of scheduling insurance meetings with our agent and finding new prospects.Some of my other responsibilities included keeping track of the services and marketing kits used for our office, general record keeping, and customer retention. This was my first real marketing position and ever since, I have been hooked!

Bachelor'S Degree, Marketing

Education record