Oversaw the UK's largest in-stadium betting operation, managing teams working at some of the UK's most prestigious football stadiums, including Anfield, St. James’ Park, Etihad, and Stamford Bridge.Led and mentored a team of Area Managers with responsibility for over 300 part-time staff, implementing processes that improved efficiency, increased employee product knowledge, and enhanced customer service practices.Spearheaded the transition from a manual paper-based system to a digital, tablet-based point of sale system, reducing annual discrepancies, paper and stationery costs, and providing full visibility of data from every point of sale. This data-driven system improved user experience, enhanced product offerings, boosted profit margins and provided automated regulatory reporting.Acted as the primary liaison with cross-functional teams, including finance and operations, delivering data-driven reports and presentations to senior leadership and external stakeholders.

Using tools including Hubspot, maintained strong relationships with key stakeholders, acting as the primary point of contact for brands and football clubs (commercial and operational departments), confidently negotiating, influencing, and collaborating to achieve positive business outcomes.Led the continued expansion of BD Stadia, to carry out end to end operation installations (signage, clothing, equipment etc) following site visits, negotiating with the relevant suppliers and stakeholders and installations.Led team training initiatives focusing on compliance, staff development, and wellbeing, using MS Office 365 applications (Excel, PowerPoint, SharePoint) to monitor progress, manage performance, and report to senior leadership. Particular emphasis was placed on social responsibility and anti-money laundering compliance.Worked collaboratively with IT and Product teams to develop BD Stadia’s instant online winnings collection process, improving user experience for customers and providing advanced internal reporting capabilities.

Managed the company’s partnership and affiliate relationships with various blue-chip online gaming brands, inducing Coral, Ladbrokes, Betfair and William HillBuilt strong relationships with key suppliers - obtaining quotes and arranging installation and delivery to the highest standard Creation and execution of promotions to encourage player loyalty and increase footfall at kiosks.

Working closely with brands such as Coral/ Ladbrokes, William Hill, Unibet, Betsafe, Marathonbet and BetVictor at some of the biggest football clubs in Europe, my team and I ensure that marketing campaigns are delivered effectively and efficiently and that our customers are provided with the best betting experience possible.