Building digital marketing function from ground up, creating successful strategies to grow the organisation’s reach and income through content, email marketing, and paid media. Spearheaded development of new strategic approaches to website content, paid search and social marketing, and email marketing as part of a new digital team. Direct responsibility for strategy and delivery of marketing across fundraising and engagement areas of the organisation. Leading on planning and insight across all areas of work. Successfully delivering multi-channel campaigns across a wide range of products from awareness-raising activities to support service sign ups. Providing recommendations on digital and accessibility best practice. Successfully managing external agencies to lower costs and improve ROI. Working closely with stakeholders to manage high levels of conflicting and shifting demands. Line-managing the team’s digital writer.Selected achievements:- Grew traffic to site with a targeted SEO strategy, with content focus area unique page views increasing 163% year-over-year. - Increased engagement levels on blog content by 44% year-over-year, through improved processes that ensured consistent flow of high-quality content. - Radically increased income from email marketing programme through audience insight and testing.Significantly slashed CPAs across the board on a range of products from fundraising to service delivery, through data-led, multi-channel paid search and social campaigns.- Grew the organisation’s email audience by over 20,000 in a year, with cost per MQL of <£1.

Establishing digital best practice and continuity of development of digital products during the highly complex merger of two charities during the pandemic.Developing a coherent and clear digital product direction. Full responsibility for development of digital products across multiple platforms and brands. Provided strong strategic advice to senior leadership on digital marketing and website development. Rapidly delivered on projects, including the transition of the main Asthma UK website to new server infrastructure in the first month in the role. Coached and mentored staff to enhance the organisation’s use of digital platforms. Developed strategy to improve ROI on website content, with a focus on storytelling blog content. Selected achievements:- Raised over £210,000 through the development of a new online challenge event fundraising product, against a target of £15,000.- Slashed turnaround time on web development projects through effective management of website development agencies.

As below, working across two brands as part of a substantially larger newly-merged organisation.

Refreshing organisational digital strategy and managing continued success of all digital outputs across website content, organic social media and email marketing.Took the organisation’s digital output to the next level. Set strategy for all content including blogs, email and social media. Responsible for digital execution and development of the brand. Part of a small team refreshing the organisation’s digital strategy. Chaired customer experience mapping workshops to inform development and. Delivered website development projects across multiple platforms. Line-managed two team members.Selected achievements:- Grew unique page views more than 22% year-over-year (all stats FY2018-2019).- Increased online donations over 49% year-over-year.- Facebook page likes increased over 35% year-over-year.

Delivering excellent digital marketing outputs across a wide range of media and formats. Spearheading website development projects.Produced high-performing content for the website, social media, email marketing. Responsible for all content, including monitoring SEO. Successfully project managed high-profile organisational web development projects, including Taskforce for Lung Health five-year plan. Reached new audiences by developing new chat-focused formats for the online Breath Test diagnosis tool. Upskilled colleagues.

- Executing basic website edits.- Producing content across the organisation’s blog, social media channels, and website.- Liaising with stakeholders across the organisation.

- Co-founded No Nay Never, a Burnley FC blog and later, a podcast- Set creative direction for editorial and audio output, producing and editing the podcast.- The niche podcast grew to over 1,000 weekly listeners. Strong relationship building ensured we gained access to key figures for interviews including the CEO and a director.

Managing the tech news website Techmeme as an editor- Writing headlines summarising tech industry stories in 160 characters in fast-paced environment- Scanning for breaking news and rapidly assessing priorities - Collaborating with colleagues from Techmeme’s sister publication

Responsible for developing the site's reach, sourcing new content and writers, exploring new features as well as acting as a runner between section editors and the editor-in-chief.

Work experience. Tasks included administration, creating content for iPad-only platform, researching events for the print magazine, sourcing contact information as part of research for a feature on paper aeroplanes.

Work experience. Roles included administration tasks as well as creating profiles for the club's official website, the football club's main outlet for communicating with fans.