Adam Bush Email & Phone Number

Norfolk, Va, Us

Norfolk, Virginia, United States

Build out and lead VideoAmp's sales and marketing efforts within the Local Market ecosystem. Help Local sell side clients better provide better value to their clients and drive revenue share growth to their bottom line through providing best in class cross platform measurement.

I managed 3 teams of 30+ while ensuring client success and positive ROI. I resolved challenges, enhanced client relations, and promoted collaboration. I aligned offerings with market dynamics and streamlined company structure.Here are my notable achievements from the tenure:• Pioneered the creation of impactful content, including webinars and client certification programs to enhance client self-education and promote effective knowledge dissemination.• Elevated and diversified subordinate teams and ensured exposure to various regions and career growth opportunities, particularly for entry-level and recent college graduates.• Championed a culture of innovation, inspiring the team to embrace creative thinking and drive content creation initiatives.• Developed strategic plans and processes to support clients generating $100M+ in revenue, leveraging their extensive industry expertise to provide insights and solutions.• Spearheaded multi-tiered strategies for local market currency conversions at both the local station and enterprise levels, maintaining collaborations with major broadcast groups and local cable sales teams.• Trained and guided a team of 30+ Account Management and Client Success professionals, emphasizing data-driven insights and prioritizing a "client-first" approach. Helped local and national linear and digital publishing clients achieve significant improvements in their bottom-line results.• Navigated competition in a marketplace which in some verticals was 10% against a 90% competitor presence and strategically harnessed data insights to redefine market positioning as well as leveraged customized sales strategies and built data-driven approaches to drive market share.

Norfolk, Virginia Area

Company / Organization: ComscorePosition / Title: SVP, Local Station Account Management | VP, Local Station Account Management | Account DirectorDates of Employment: 2012 - 2020Description:In successive positions, I elevated the company's innovation, client advocacy, and strategic prowess. I led an account manager, reshaped data presentation, and crafted impactful sales materials, still in use since 2012. I collaborated with clients while offering consultations and reshaped perceptions, resulting boosting product adoption and sales.Following are my key contributions to the role:• Exhibited exceptional work performance and commitment to excellence by achieving promotion to the next echelon of leadership.• Transformed a local team of 5 into a high-performing team of 12 within 3 years while continually exhibiting exceptional leadership and team expansion capabilities.• Achieved outstanding client renewal rates; consistently surpassed the 99% mark by nurturing a “try harder” mentality.• Realized a 98% renewal rate as a testament to exceptional client retention while concurrently enabling the organization to emerge as the premier local market television currency, unearthing competition in a field previously unchallenged for decades.• Established a reputation as a tireless client advocate and industry expert by championing necessary product direction changes and offering expert insights through numerous internal industry presentations.• Revenue from division grew 4x during the tenure; expanded the reach from 175 TV stations to an astonishing 1100 stations over a decade.• Assembled, developed, and led the industry’s finest account management team and devised data-driven and results-oriented strategies to achieve positive outcomes, revolutionizing the valuation, procurement, and sale of local commercial television inventory.

Develop and lead the best Account Management team in the industry to produce big data driven, results oriented strategies that help television stations and advertising agencies better utilize the power of Local Television and Digital. Through a collaborative effort with clients/prospects, the team leads an industry sea change in the way the local commercial television inventory is valued,

Help new President and other board members as needed to ensure organization ran smoothly and served its members

Norfolk, Virginia Area

Directed the leading professional marketing organization that connects, educates and grows the marketing community of Hampton Roads. I worked with the board of directors to establish 2013-14 goals and the path to take in order to achieve these goals. I mentored new board members and collaborated with veteran members to ensure that the organization leads by example. #ConnectEducateGrowKey metrics for my term: Membership up by 28% YtY and to its highest levels in 20 years. Membership retention grew 24%. Profit rose three fold over previous year and set new records for program attendance

Norfolk, Virginia Area

Managed and developed a team of eight account executives selling marketing solutions to various local, regional, and national advertisers. Create and implement strategies to drive client growth and increase stations' bottom lines.

Managed a staff of 4 sales representatives overseeing major television markets on the East Coast (sales, service, and consultation with license agreements; web applications, and software products. Team covers 30+ television markets(including 3 of Top 8) in addition to working directly with major television and cable (MSO) group owners.

Successes: Achieved New Business goals 8 of 12 months. Secured over 55% of 2001 business prior to year's beginning. Won 1 of 2 coveted TV partner positions (7 entities in bid competition).

Successes: Delivered incremental revenue opportunities. Promoted to territories with increased visibility/accountability 4 times in 5 years.