Created process and documentation to leverage Direct To Consumer e-commerce platforms as a driving tool for innovation and consumer insightsCoached Gworks co-founders (corporate intrapreneurs) in building businesses from new to big utilizing digital experimentation best practices and lean startup methodologyDeveloped capability for various innovation teams within the organization to gather consumer insights utilizing digital advertising as a means of experimentationManaged creation of digital assets (landing pages, DTC e-commerce sites, and more) and coordinated additional resources when neededLead implementation and identification of digital tools required to support and streamline processes; ensuring compatibility and integrations with existing company toolsMaintained connection with other relevant internal teams (Marketing, Business Services, and Consumer Relations) to ensure integration within GMI systemsRemained current in digital best practices, tools, and consumer privacy laws through various sources (internal, external, etc.)Provided training and support on campaign execution to internal employees and teamsInterpreted digital advertising campaigns and shared results and insights with cross-functional project teams

Collaborated across multiple labels and external partners to execute and measure success of marketing and advertising strategies including, but not limited to, e-mail, social media, pay-per-click, media partnerships, and retargeting adsCreated,supported, and executed detailed marketing plans for label while tracking and reporting campaign resultsDrove digital platform growth across all channels, exceeding annual forecast prior to Q4, with over 32% growth in 2018Monitored advertising and marketing metrics and consumer feedback while making necessary iterations to campaignsTrained artists and management on digital marketing best practices in order to best equip them for success

*As Seen On ABC's Shark TankManaged digital media ad platformsResearched and managed new vendor relations, implementation of service, and negotiation of serviceDeveloped in depth email marketing campaigns to increase customer baseStrategized and organized the implementation of a referral marketing program

Digitally produced media for various social media channelsManaged various social media projects from concept to publish dateCreated strategies and media concepts with teamManaged content for website production projectsCreated Strategic publishing plans for all of our organic/paid media campaigns/projectsAnalyzed and reported social media and email marketing efforts to leadership