Adam Hertel Email & Phone Number

San Diego, Ca, Us

Boulder, Co, Us

Leading the resurgence of the natural food industry's pioneering organic and gluten free bakery brand.Oversee wholesale and DSD sales divisions, sales team, along with national network of retail customers, distributors and brokers. Responsible for driving core bread lines expansion, along with the launching of innovation concepts into new categories.

San Diego, Ca, Us

Summit Sales Consulting scales emerging brands through sales advising, focusing on strategic planning and growth guidance. Drawing on over two decades of CPG brand building experience, SSC offers a depth of knowledge to advise brands in successfully expanding sales and growing sustainably.- Educate brands on navigating the evolving market landscape.- Develop brands through go-to-market planning and strategy.- Connect brands to an extensive network of industry professionals and partners.

San Diego, Ca, Us

Board member and chair of the programs committee, where I lead the organization of NSD content and events. NSD serves the San Diego natural products community to foster emerging brand growth while connecting our ever growing network.

San Diego, Ca, Us

Led Organifi's national retail channels, Amazon expansion and sales team management, while overseeing all functions of customer, distributor and broker relationships. Responsible for omnichannel management of natural/specialty, grocery, club, drug, nutrition/fitness and foodservice, including Amazon and online resellers.Organifi is a $60mm superfoods supplement brand where I successfully reverse engineered the traditional CPG route to market, bringing a large digitally native online brand into offline brick & mortar.

Brooklyn, Ny, Us

Expansion of retail sales VP role with added responsibilities of also managing Ecommerce, Food Service and New York City DSD sales divisions. SVP role includes national management and oversight across omni-channel sales divisions and team of 30 employees.- Delivered consistent 15-25% YOY sales growth of Grocery & Alternate Channels division over the duration of my leadership from $11mm to $35mm annual revenue.- Gained new key account distribution wins with national placements at Walmart, Kroger and Albertsons/Safeway.- Led national brokers transition in 2019 through changing entire retail broker network.- Hired and built Food Service specific sales team reporting into me.- Grew Amazon to $10mm annual revenue business.

Brooklyn, Ny, Us

Manage national sales and marketing functions within grocery and natural retail channels. Oversee national sales team consisting of 15 employees and manage retailer, distributor, and broker network relationships. Management responsibilities include prioritizing growth goals, pursuing new account opportunities while maintaining and growing existing business, evaluating distribution for best go-to-market strategies, assisting in new product development, achieving high double-digit budget growth demands, P&L analysis, pricing analysis and market research. Report to COO.- Led development of new product lines, including Matcha Love & Teas' Tea Organics.- Hired, rebuilt and scaled entire national retail sales team.

Brooklyn, Ny, Us

Manage sales and marketing functions throughout Western US territory in grocery and natural retail channels. Oversee internal western sales team and manage retailer, distributor, and broker relationships. Management of company's internal sales team includes prioritizing growth goals, setting account targets, evaluating distribution strategies, assisting in new product development, and managing budgetary considerations.- ITO EN 2012 ‘President’s Award’ sole recipient for sales growth contribution.- Delivered 30% year-over-year western region sales growth in fiscal year ending 2013.- Led critical broker change to switch from regional coverage to national Acosta broker, which helped initiate critical growth and market saturation.

Manage sales territory duties of supervising seven-person supplier sales team, national broker team, and distribution network. Analyze P&L and budgetary constraints in developing growth strategies. Engage in strategic decision making to plan and manage targeted marketing programs. Participate in short-term and long-term growth planning and execution. • Oversaw multiple line-extension launches and brand maturity into western US market. • Responsible for 2011 first half sales growth of 50% in assigned sales territory.

Manage growth of all western grocery retail business and distribution. Call on chain buyers, implement retail programs, monitor sales performance, and manage internal supplier sales team. Oversee hybrid distribution system consisting of broad line, DSD, and direct distribution. • Increased two year sales by 300% from 2006-08.• Opened over 20 retail chain accounts and over 500 independent accounts.

Manage territory sales and marketing operations. Expand Metromint Water market presence and sales channels by building distributor/wholesaler networks. Develop and maintain key account relationships and distributor communication through implementing sales programs and retail execution. Conduct marketing events to develop brand exposure, including identifying opportunities and logistical operations. Attend various industry shows and conventions. • Increased 2007 territory sales by 65%.• Secured 5 regional DSD distributors.

San Diego area sales manager responsible for store level selling and merchandising activities.

Chicago, Il, Us

Supervise Mickeys malt liquor brand guerilla marketing campaign, hire and manage twelve person team, and schedule on-premise, off-premise and special events. Liaison between Miller corporate office, local distributor (Mesa Distributing) and marketing office.

Louisville, Ky, Us

Manage various on-and-off-premise events. Promote brand awareness and drive incremental sales through educating consumers and account staff. Execute event logistics and POS merchandising. Brands include Jack Daniels, Southern Comfort, Finlandia and Tuaca.

Master Of Science - Ms, Master Of City Planning (Mcp)

Bachelor'S Degree, Business & Organizational Communication