Adam Friedman

Adam Friedman Email and Phone Number

Strategy and Planning Lead, Sponsorships @ Uber
New York, NY, US
Adam Friedman's Location
United States, United States
About Adam Friedman

I am a results driven, dedicated people leader with 15 years of professional agency and brand marketing experience that includes impactful roles at industry leaders such as Verizon, Hilton, Universal McCann and Horizon Media. I have a concentration on sponsorship and partnership strategy, experiential marketing, loyalty programs, and operations, where I have consistently delivered high-impact programs that drive business growth. I am skilled in cross-functional leadership and project management, with a track record of collaboration and delivering results in complex environments.While at Verizon, my role as Associate Director of Experiential Marketing centered on fostering brand engagement and customer retention through innovative marketing initiatives. My team's collaboration with agency partners and cross-functional stakeholders enhanced Verizon's market position by focusing on leveraging sponsorship, content, and media to achieve key business objectives such as customer growth and NPS improvement.Additionally at Verizon, I served as Chief of Staff to the Chief Media Officer, where I cultivated internal culture, overseeing strategic planning and organizational transformations. As a Sponsorship Manager, I supported the negotiation, onboarding, and management of a variety of complex, multi-million dollar partnership marketing relationships including the National Hockey League and multiple franchises.

Adam Friedman's Current Company Details
Uber

Uber

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Strategy and Planning Lead, Sponsorships
New York, NY, US
Adam Friedman Work Experience Details
  • Uber
    Strategy And Planning Lead, Sponsorships
    Uber
    New York, Ny, Us
  • Verizon
    Associate Director, Experiential Marketing
    Verizon Mar 2023 - Sep 2024
    Basking Ridge, Nj, Us
    Led and coached team of experiential marketers, agency partners and vendors to activate customer value driving marketing initiatives that support retention and brand differentiation.Spearheaded localized activations for league, team, and athlete partnerships, collaborating with regional teams to enhance brand awareness through paid media and influencer marketing around tentpole moments such as the Super Bowl, NFL Draft and NHL Playoffs.Served as key stakeholder among cross-functional teams charged with delivering against key business objectives (i.e. growth, retention, NPS, etc.) that include supporting initiatives across sponsorship, content and media.Revamped and oversaw Verizon’s ticket and hospitality allocation process across enterprise, inclusive of developing and implementing processes and compliance guidelines in partnership with legal and finance teams.
  • Verizon
    Chief Of Staff To Chief Media Officer
    Verizon Nov 2021 - Mar 2023
    Basking Ridge, Nj, Us
    Partnered closely with CMO leadership to advance Verizon’s marketplace position and team culture, including the formulation of strategies, development of critical initiatives, and communication of progress and results.Managed cross-functional initiatives such as strategic and annual planning, process improvement between teams, establishment and enforcement of standards and guidelines, and overseeing organizational transformation efforts.Planned and facilitated key recurring meetings from leadership staff meetings, monthly departmental town halls, and quarterly business reviews, inclusive of agenda alignment and development of meeting materials.
  • Verizon
    Marketing Manager, Sponsorship
    Verizon Mar 2019 - Nov 2021
    Basking Ridge, Nj, Us
    Led the hockey sponsorship vertical, managing national partnerships with the NHL and various franchises to increase brand exposure and optimize activation.Developed and launched Verizon’s first soccer and eSports sponsorship strategies, enhancing asset utilization and engagement with younger audiences.Orchestrated retention-focused customer events through Verizon Up partnerships, driving customer loyalty with local teams such as the Chicago Bears and Philadelphia Eagles.Led sponsorship evaluation efforts, conducting portfolio-wide assessments to measure ROI and the marketing impact of partnerships.
  • Mindshare
    Partner, Director Of Sponsorship
    Mindshare Nov 2018 - Mar 2019
    London, England, Gb
    Developed and executed strategic sponsorship programs for major clients such as Unilever the NCAA Men's Basketball Tournament and TJX Companies and the Boston Red Sox, delivering measurable results across national and regional markets.Led cross-functional teams to manage client relationships, activation plans, and partner negotiations, ensuring alignment with business objectives and brand strategies.
  • Hilton
    Senior Manager, Aspirational Experiences
    Hilton Feb 2018 - Oct 2018
    Mclean, Va, Us
    Revamped the business strategy for the Hilton Honors experiences marketplace to drive member engagement and growth to higher tiers. This included leading socialization efforts, strategy development and integrated marketing.Launched and managed various pilot programs to determine the most effective tactics and best practices for growing scale among the experiential offerings for Hilton Honors members.Developed best practices for sponsorships, event activation, and the experiences marketplace for Hilton Honors.
  • Hilton
    Senior Manager, Sponsorship Programs
    Hilton Nov 2016 - Feb 2018
    Mclean, Va, Us
    Led the day-to-day management and activation of Hilton's strategic sponsorships focused on music and live entertainment: Live Nation and The Recording Academy (GRAMMYs).Optimized Live Nation partnership ROI among various revenue streams, which lead to driving overall sponsorship-related revenue increases YOY with flat budgets.Lead the experiential marketing strategy for Hilton | American Express co-branded credit product portfolio, including planning and executing the partnership’s multi-million dollar launch event.
  • Um Worldwide
    Director, Sports Marketing & Sponsorship Solutions
    Um Worldwide Oct 2013 - Nov 2016
    New York, Ny, Us
    Served as the key sports marketing and sponsorship contact for the Hershey account, which included negotiating Hershey’s largest corporate sponsorship with ESPN across College Football Playoff and ESPN College GameDay.Operated as the internal sports marketing and sponsorship subject matter expert, supporting new business efforts and managing sports marketing strategy and sponsorship activation across various clients such as Coca Cola, Visine, New York Lottery and numerous property partners.Liaised between clients, internal media teams and agency partners to develop consumer and retail-based marketing programs leveraging sports and entertainment IP and promotional rights/assets.Supported new business efforts as the Sports Marketing and Sponsorship subject matter expert.
  • Scout Sports & Entertainment
    Senior Account Executive
    Scout Sports & Entertainment Apr 2011 - Oct 2013
    Led a team of account executives and analysts to support client business objectives through partnership management, activation, and recapping/measurement, across a variety of professional and collegiate sports properties and venues.Played a lead role in the development and refinement of Scout’s sponsorship evaluation and analysis practice, which included measuring quantitative and qualitative impacts of events and sponsorships.
  • Amplify Sports And Entertainment
    Sales Executive
    Amplify Sports And Entertainment Sep 2009 - Feb 2011
    New York, Ny, Us
    Represented diverse, niche sport and entertainment properties for the purpose of finding long-term corporate sports and entertainment partnerships to drive revenue.Generated qualified, targeted sales leads through researching, prospecting, and cold-calling, contributing to six-figure annual revenues.

Adam Friedman Skills

Negotiation New Business Development Sports Marketing Sports Management Program Evaluation Program Management Team Leadership Leadership Sponsorship Sponsorship Activation Sponsorship Programs Sponsorship Program Development Public Speaking Sponsorship Sales Marketing Public Relations Sports Management Sales Ticket Sales Business Development Event Management Relationship Marketing Cold Calling Strategy Press Releases Integrated Marketing

Adam Friedman Education Details

  • University Of Florida
    University Of Florida
    Sport And Fitness Administration/Management

Frequently Asked Questions about Adam Friedman

What company does Adam Friedman work for?

Adam Friedman works for Uber

What is Adam Friedman's role at the current company?

Adam Friedman's current role is Strategy and Planning Lead, Sponsorships.

What is Adam Friedman's email address?

Adam Friedman's email address is ad****@****ail.com

What is Adam Friedman's direct phone number?

Adam Friedman's direct phone number is +130148*****

What schools did Adam Friedman attend?

Adam Friedman attended University Of Florida.

What are some of Adam Friedman's interests?

Adam Friedman has interest in Harley Davidson Motorcycles.

What skills is Adam Friedman known for?

Adam Friedman has skills like Negotiation, New Business Development, Sports Marketing, Sports Management, Program Evaluation, Program Management, Team Leadership, Leadership, Sponsorship, Sponsorship Activation, Sponsorship Programs, Sponsorship Program Development.

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