Adam Friedman Email & Phone Number

New York, Ny, Us

Basking Ridge, Nj, Us

Led and coached team of experiential marketers, agency partners and vendors to activate customer value driving marketing initiatives that support retention and brand differentiation.Spearheaded localized activations for league, team, and athlete partnerships, collaborating with regional teams to enhance brand awareness through paid media and influencer marketing around tentpole moments such as the Super Bowl, NFL Draft and NHL Playoffs.Served as key stakeholder among cross-functional teams charged with delivering against key business objectives (i.e. growth, retention, NPS, etc.) that include supporting initiatives across sponsorship, content and media.Revamped and oversaw Verizon’s ticket and hospitality allocation process across enterprise, inclusive of developing and implementing processes and compliance guidelines in partnership with legal and finance teams.

Basking Ridge, Nj, Us

Partnered closely with CMO leadership to advance Verizon’s marketplace position and team culture, including the formulation of strategies, development of critical initiatives, and communication of progress and results.Managed cross-functional initiatives such as strategic and annual planning, process improvement between teams, establishment and enforcement of standards and guidelines, and overseeing organizational transformation efforts.Planned and facilitated key recurring meetings from leadership staff meetings, monthly departmental town halls, and quarterly business reviews, inclusive of agenda alignment and development of meeting materials.

Basking Ridge, Nj, Us

Led the hockey sponsorship vertical, managing national partnerships with the NHL and various franchises to increase brand exposure and optimize activation.Developed and launched Verizon’s first soccer and eSports sponsorship strategies, enhancing asset utilization and engagement with younger audiences.Orchestrated retention-focused customer events through Verizon Up partnerships, driving customer loyalty with local teams such as the Chicago Bears and Philadelphia Eagles.Led sponsorship evaluation efforts, conducting portfolio-wide assessments to measure ROI and the marketing impact of partnerships.

London, England, Gb

Developed and executed strategic sponsorship programs for major clients such as Unilever the NCAA Men's Basketball Tournament and TJX Companies and the Boston Red Sox, delivering measurable results across national and regional markets.Led cross-functional teams to manage client relationships, activation plans, and partner negotiations, ensuring alignment with business objectives and brand strategies.

Mclean, Va, Us

Revamped the business strategy for the Hilton Honors experiences marketplace to drive member engagement and growth to higher tiers. This included leading socialization efforts, strategy development and integrated marketing.Launched and managed various pilot programs to determine the most effective tactics and best practices for growing scale among the experiential offerings for Hilton Honors members.Developed best practices for sponsorships, event activation, and the experiences marketplace for Hilton Honors.

Mclean, Va, Us

Led the day-to-day management and activation of Hilton's strategic sponsorships focused on music and live entertainment: Live Nation and The Recording Academy (GRAMMYs).Optimized Live Nation partnership ROI among various revenue streams, which lead to driving overall sponsorship-related revenue increases YOY with flat budgets.Lead the experiential marketing strategy for Hilton | American Express co-branded credit product portfolio, including planning and executing the partnership’s multi-million dollar launch event.

New York, Ny, Us

Served as the key sports marketing and sponsorship contact for the Hershey account, which included negotiating Hershey’s largest corporate sponsorship with ESPN across College Football Playoff and ESPN College GameDay.Operated as the internal sports marketing and sponsorship subject matter expert, supporting new business efforts and managing sports marketing strategy and sponsorship activation across various clients such as Coca Cola, Visine, New York Lottery and numerous property partners.Liaised between clients, internal media teams and agency partners to develop consumer and retail-based marketing programs leveraging sports and entertainment IP and promotional rights/assets.Supported new business efforts as the Sports Marketing and Sponsorship subject matter expert.

Led a team of account executives and analysts to support client business objectives through partnership management, activation, and recapping/measurement, across a variety of professional and collegiate sports properties and venues.Played a lead role in the development and refinement of Scout’s sponsorship evaluation and analysis practice, which included measuring quantitative and qualitative impacts of events and sponsorships.

New York, Ny, Us

Represented diverse, niche sport and entertainment properties for the purpose of finding long-term corporate sports and entertainment partnerships to drive revenue.Generated qualified, targeted sales leads through researching, prospecting, and cold-calling, contributing to six-figure annual revenues.