Sales & Marketing consulting for B2B tech companies, currently with three LED Lighting clients. Scope of work includes:• Sales strategy• Sales & marketing collateral• Sales leadership & execution• CRM (HubSpot) and process implementation• HubSpot reports & dashboards creation• Training• Forecasting

• Tripled EV charging port subscriptions deployed in applications including multifamily, commercial, hospitality, corporate campuses, and self-park & valet parking garages.• Expanded regional presence of EVoke installations from 3 states to 12 across the US and Toronto, Canada.• Tripled number of charge station installation partners with active subscriptions.• Established a strategic partnership with Electric Supply Inc., the largest independent electrical distributor in Florida and the Southeast US, and FLM, an established turnkey charge station installer, to provide comprehensive EV charging solutions and services to their established customer base throughout Florida.• Expanded into Canada and the fleet market by partnering with FleetZero based in Toronto, Ontario, a fleet electrification consultant and turnkey solutions provider.• Expanded number of EV charging hardware partners tested and certified with EVoke’s platform from 3 to 19.• Partnered with Topcharge, a newly launched division of Xiamen Topstar Lighting, to offer EVoke exclusively as the software solution for their commercial EV charging products.• Engaged with Topcharge’s sales rep firms in key territories across the US to promote an integrated EVoke / Topcharge EV charger solution to their established customer base.• Within first two months, implemented HubSpot Sales Hub CRM to enhance efficiency and effectiveness in opportunity management, customer and partner communications, information sharing, and collaboration.Incorporated in January 2020, EVoke is a privately held joint venture owned by the CEOs of a +300-person software and services company and an energy services provider, an established EV charging reseller and installer. SaaS startup with an EV Charge Station Management System (CSMS) enabling owners to control, maintain, and monetize their chargers, while complying with reporting requirements for government and utility rebate programs.

• Increased sales in 2021 exceeding gross margin targets with best monthly sales performance in 2 years the month prior to my departure by restructuring and redeploying marketing and sales team, adding OEM Sales Rep firms, and engaging with Future Electronics and Mouser, Hatch’s first OEM distributors.• Grew Mouser to a forecasted Top 10 account and #4 distributor in 6 months by listing 80% of all SKUs on mouser.com and implementing “Buy Now on Mouser” on hatchlighting.com.• Significantly improved promotion of company and product offerings through redesigning and redeploying website with focus on engaging customers and prospects, streamlining product search, and enhancing ease of purchase.• Upgraded our CRM from Salesforce Classic to Lightning and later NetSuite, implemented new workflows and processes, and deployed digital collaboration companywide using Microsoft 365 and Salesforce Chatter.Hatch is a privately held company founded in 1985 by Michael Hatch specializing in the design and manufacture of advanced electronic power supplies with a vision to create a brighter and more energy-efficient world.Recruited by retained search firm to transform and lead global sales and marketing. Managed team of 7, ~1/3 of total employees, with 5 direct reports (Regional Sales Manager, Distribution Sales Manager, Marketing Manager, Sr. Product Manager, Customer Service Manager leading 2 Customer Service Reps) based in the office and remotely. Led 3 OEM Sales Rep Firms with ~50 technical Sales Reps and 11 Electrical Sales Rep Firms with ~100 Sales Reps in key territories throughout the United States and Canada. Led Graphics Design consultant, external Web Developers, and Marketing Firm (Sparxoo) for specific projects. Responsible for selling and marketing of all Hatch Lighting products (~500 SKUs) from all product families including LED drivers, emergency lighting products, surge protection devices, ballasts, transformers, and custom solutions to all customers.

• Grew revenue from $160M to $200M (+25%) over 3 years by developing and executing a sales strategy focusing on customers with the largest market shares in target markets where we could supply solutions with differentiated value propositions while supporting the mass market to nurture base business and identify rising stars.• Transformed and redeployed the team within the first 6 months by replacing underperformers with 4 new hires and then adding 3 new Sales Rep Firms in key territories.• Grew revenue through the channel by leading distribution partners Arrow Electronics, WPG Americas, Avnet, Digi-Key, Mouser, and Marktech Optoelectronics responsible for 50% of total revenue.• Refined, developed, and deployed KPI tracking and reporting including account and opportunity management, forecast and sales review, performance to quota, TAM/SAM/SOM by segment analysis, and product and market segment initiatives in Salesforce and Tableau by teaming with Sales Operations and IT.$1.5B global public company (NASDAQ: CREE) with 6,400 employees listed in Bloomberg Businessweek’s “The Tech 100” in 2010 comprised of Cree LED Components ($600M), Top 5 LED supplier to the Lighting Industry with a mission to drive energy efficiency, Cree Lighting ($570B), and Power & RF Products ($330M).Promoted by the Global VP of Sales to report to him after successful tenure as District Sales Director. Led the Americas LED Components sales team of 18 with 12 direct reports (8 Regional Sales Directors, 1 Major Account Director, 2 Field Application Engineers, 1 Distribution & Inside Sales Manager leading 4 Inside Sales Reps and 2 Application Engineers) based in the office and remotely. $10M OPEX, $900K expense budget. Responsible for selling LED components, chips, modules, and custom solutions to OEMs in lighting verticals including Commercial & Industrial, Residential, Sports Lighting, Transportation, Emergency Vehicle, Horticultural, Portable, and Video Screens & Signs.

• Grew revenue from $50M to $70M (+40%) over 4 years by focusing on key customers and markets, and teaming with our distribution partners Arrow Electronics and WPG Americas.• Grew Musco Sports Lighting, the world’s largest Sports Lighting OEM (40% market share), from $400K to $7M by working with them since 2010 to develop and produce solid state lighting fixtures using custom, sole sourced LEDs.• Grew Daktronics, the world’s largest Video Screens & Signs OEM (20% market share), from $0 to $1.8M by working with them since 2010 to get approved to supply LEDs for existing platforms and designed into new ones.• Both Musco and Daktronics were Key Accounts I had managed since joining Cree, and I grew them by building and leveraging customer relationships including C-Suite executives, engineering, supply chain, and quality with the Cree team including CEO, executive management, product management, R&D, quality, manufacturing, application engineering, legal, finance, and customer service to align product roadmaps and support rapid growth.• Grew Prismview, a leading North American Video Screens & Signs OEM, from $1M to $12M.• Grew International Game Technology (NYSE: IGT), the global leader in gaming, from $0 to $1.6M.• Grew CABA Tech, which was cofounded by Bernie Eshel after selling his value-added distribution company ETG to Arrow Electronics, from $0 to $1.3M.• Grew Pentair, a $3B global company and a leader in pool lighting, from $0 to $1M.Promoted by the VP of Sales, Americas to report to him and manage 1 of the 3 newly created Districts based on my performance as Regional Sales Director.Led the West District (North Central / Southwest / Northwest US & Western Canada) sales team of 5 direct reports (3 Regional Sales Directors, 2 Field Application Engineers) based remotely. $1.5M OPEX, $300K expense budget.

• Grew revenue from $10M to $14M (+40%) over 2 years by reengaging with customers who had been alienated by the previous sales manager and working closely with our distribution partners.• Grew CODE 3, a Top 3 North American Emergency Vehicle Lighting OEM now owned by ECCO Safety Group, from $0 to $2M by partnering with ETG, a value-added distributor later acquired by Arrow Electronics, to win 100% of CODE 3’s LED business from incumbent supplier. Received “Jai Ho” award from Global VP of Sales for this win as it was the top deal that closed in the quarter.Recruited by VP of Sales, Americas to join his team, replacing an underperforming sales manager.Led sales of LED components for all customers in the North Central Region reporting to the VP of Sales, Americas.

• Grew revenue from $10M to $20M over 2 years by partnering with Future Electronics and Future Lighting Solutions for all accounts including Innovative Lighting (Commercial Lighting), Federal Signal and Sound Off Signal (EVL), and Dorcy (Portable Lighting), which all grew from minimal sales to +$1M in annual revenue.A Top 5 LED components supplier globally, Lumileds was a division of Philips Lighting, now known as Signify. Lumileds was formed in November 1999 as a joint venture between Philips Lighting and Agilent Technologies. Upon Philips' (NYSE: PHG) acquisition in 2005, Lumileds became a business unit within Philips Lighting named Philips Lumileds Lighting Company. Lumileds was acquired by Apollo Global Management in December 2016.Recruited by the VP of Sales, Americas to join his team and report to him after I assisted Lumileds with mobile phone camera flash LED design opportunities at Motorola while managing the account at Philips (NXP) Semiconductors. Led sales of LED components to a broad customer base including Commercial & Industrial, Portable, and Emergency Vehicle Lighting (EVL) verticals in 16 American states and 2 Canadian provinces in the Central Region.

• Grew revenue from $20M to $50M over 5½ years with key design wins in mobile phones including a custom USB Integrated Circuit shipping $30M (+100Mpcs), Camera Modules +$20M, and Speakers +$40M.• Grew team by hiring 4 people (Regional Sales Manager – Americas, Government & Public Safety Business Manager, Multi-Market Semiconductors Manager, Global Business Planning Manager).• Received “Winning the Customer” award from the EVP & GM Marketing & Sales for USB design win which included a trip for me and members of the product team to a 2006 World Cup match.$6B global semiconductor company, formerly Philips, prior sale to KKR et. al.Promoted by VP of Sales, Americas to report to him and lead the Motorola Global Key Account team based on my performance as Field Application Engineer, located in the Schaumburg, IL field office.Led global team of 17 with 5 direct reports (Regional Sales Manager – Americas, Mobile Devices Business Manager, Government & Public Safety Business Manager, Multi-Market Semiconductors Manager, Global Business Planning Manager) and 12 indirect reports (Philips Sound Solutions Manager, Regional Sales Managers for Greater China, Singapore, Malaysia, EMEA, UK, Motorola Business Managers for Home, Networks, Enterprise Mobility, Global Account Service Manager, 2 Customer Service Reps) based in the office and remotely. Responsible for a wide variety of semiconductor products including standard products, ASICs, display drivers, and sound solutions for all Motorola divisions worldwide including Mobile Phones, Mobile Networks, Government & Public Safety, Consumer Set-Top Boxes, Automotive, and Enterprise Mobility including locations in Schaumburg, IL, Boynton Beach and Plantation, FL, Tianjin and Hangzhou, China, and Singapore. Worked with all NXP Semiconductors product groups globally including San Jose, CA, Phoenix, AZ, Eindhoven and Nijmegen, the Netherlands, Zurich, Switzerland, and Singapore promoting our products and aligning product roadmaps.

• Independently got traction with our first designs into Motorola mobile phones, USB ICs and Camera Modules, by establishing relationships with key Motorola design engineers and learning their product family and architecture roadmaps to enable roadmap alignment with NXP Semiconductors product groups.Recruited internally to move from design engineer to FAE, located in the Schaumburg, IL field office. I reported to the Motorola Global Key Account Manager and worked with the team on technical aspects of designing in and supporting products for all NXP Semiconductors product groups with all Motorola businesses worldwide.

Recruited to join VLSI Technology, later acquired by Philips Semiconductors, in their Hoffman Estates, IL facility. Designed Application Specific Integrated Circuits (ASICs) for customers such as Motorola locally and Tellabs for both their Naperville, IL and Shannon, Ireland locations. Reported to the Chicago Technology Center Manager.Promoted to manage all programs for Tellabs and lead 2 design engineers in VLSI’s Dallas Technology Center.

$28B global electronic communication products and semiconductor Fortune 100 company (NYSE:MOT).My graduate school advisor had been doing research for Motorola and recommended me to the integrated circuit design teams at Motorola. Designed mixed-signal CMOS ICs fabricated by Motorola Semiconductor Products Sector for integration into Motorola Automotive Engine Control Units for customers including Saturn, owned by General Motors. Awarded US Patent #5989398: Calorimetric Hydrocarbon Gas Sensor.