Lead the technical services, marketing, and communications teams in developing and delivering resources to advance the deployment of TSMO strategies. Key activities and accomplishments include: - Developed strategic marketing campaigns to establish resource areas, including a case study program, yearly webinar program, student tournaments, and a variety of technical resource centers. - Lead strategic marketing campaigns to connect with transit, MPO, and private companies on developing and using resources. Built relationships with key stakeholders in these areas to expand NOCoE’s impact. - Worked to build the digital presence of the organization, including the website and knowledge center, social media, bi-weekly newsletter, and strategic marketing efforts. - Provide guidance to the Director and team on project and resource prioritization and alignment with organizational strategy and goals. - Conduct engagement sessions with state departments of transportation to understand industry trends, program development, workforce needs, and overall gaps in institutional knowledge.

Maintained growth in revenue and resource development during second period as Interim Director. Expanded internal relationships with organizational partners to collaborate on marketing and project goals for transportation industry. Key activities and accomplishments include: - Worked with board of directors to execute summit on accelerating transportation deployments and to implement follow-up activities. - Increased state DOT participation, exceeding previous yearly levels.- Managed multiple staffing transitions and changes in support contracts to guarantee organizational growth and public presence, despite staff shortages. - Maintained continuity of technical service and marketing activities during a sudden leadership change. - Led delivery of resources focused on World Cup 2026, public communications, and transportation cybersecurity.

Led the organization through a major transitional period for both funding and strategic direction, including COVID impacted decreased revenues, and the implementation of new strategic plan.Key activities and accomplishments include: - Worked with executive leadership and board of directors to prioritize services while maintaining core mission.- Reorganized team roles and support to increase focus on project delivery and organizational visibility. - Improved organizational culture with a new focus on knowledge transfer, stakeholder engagement, and long-term strategic planning for key initiatives. - Implemented the 2021-2025 Strategic Plan, which focused on transitioning from organizational growth and outreach to three new strategic goals focused on expanded project delivery and resource development. - Hosted a summit of state DOT CEOs and federal transportation leaders to advance the transportation workforce. - Implemented fresh marketing focus to connect practitioners with resources, including development of case study library, YouTube training and webinar videos, and strategic outreach to partner organizations.

Won projects on infrastructure improvements, human factors, transportation technology, and workforce development for federal, state, and local agencies. Also provided support for the National Operations Center of Excellence (NOCoE). Activities and accomplishments include: - Served as marketing lead for project selection and proposals, evaluating potential work against long term company strategic goals and organizational capabilities, such as development of human factors research, a focus on emerging technologies, and the intersection of staff experiences with psychology, civil engineering, public communications, and regulatory frameworks. - Developed relationships with partner companies, cities, universities, and other institutions that led to projects for the Federal Highway Administration (FHWA), National Highway Traffic Safety Administration (NHTSA), and the American Associations of State Highway and Transportation Officials (AASHTO). Marketing of Company Expertise- Developed and launched a large-scale proof of concept and subsequent marketing program to demonstrate the value of connected vehicles for emergency responders. The subsequent marketing campaign established key organization partners, including state and local DOT CEOs, national technology research organizations, and traffic incident management leaders. - Developed the company’s website to market the staff’s knowledge, skills, and abilities and provide clear demonstration of the organization’s various areas of subject matter expertise.

Led seven years of program growth via new task order development and end-to-end project management that resulted in a 300% increase in marketing, conference planning and training projects. Worked with members from a variety of agencies and private companies to connect broader ITS America membership. This included working with cities and private companies to design symposiums on freight and shared-use mobility, and developing a webinar series on emerging transportation technologies. Stakeholder Management Activities:- Served as administrator of the Transportation Safety Advancement Group (TSAG), comprised of executive level experts in the field of public safety and including representatives from law enforcement, EMS, fire & rescue, emergency number, and emergency management. Event Development and Planning:- Coordinated thirty plus meetings, trainings, and events featuring speakers including U.S. Congress members, state transportation directors, state assembly members, and national leaders in the field of transportation. Marketing and Communications: - Led marketing efforts for both ITS America and U.S. DOT tasks, including strategic planning, design and construction of association and U.S. DOT websites, and building ITS America’s initial social media presence in 2009.

Led the human resources, operations, and inventory departments for the Downtown D.C. store with eighty staff and $11 million in yearly sales.Key accomplishments include: - Led store’s special operations activities for 2009 Presidential Inauguration, which included continual coordination with Secret Service and Capitol Police. - Expanded corporate sales accounts with clients such as the World Bank, the White House, and Marriott Hotels.

Led the merchandising, inventory, and café teams for a store with fifty staff and $7 million in yearly sales.Key accomplishments include:- Increased front of store sales with merchandising and floorplan redesigns. - Opened the in-store Seattle’s Best Café totaling $1 million in yearly sales.