I’m a classic “T-shaped professional” - deep knowledge of user research and insights, and a very wide breadth of knowledge of the digital media business. I started my career as a product manager and creator of digital content. This background comes through in my results-oriented style, as well as my understanding of the broader context in which things happen. As an accomplished researcher, I ensure that my team delivers findings that are insightful, meaningful and actionable, not just interesting. And we deliver these findings in the most appropriate way to allow our clients to achieve their goal, whether it’s informing and motivating design teams, or selling the idea to senior management. Communication is my specialty; I make sense of complex ideas for all audiences. With my extensive digital experience, I’ve seen many successes and some failures across multiple industry verticals. As such, my approach is well grounded in the real world opportunities and challenges. I know when stronger methodological rigor is needed, or when a project just needs enough insight to keep it on track. I am fluent in the rules of research and appreciate when they can be bent, and how far you can bend them before they break. I am a natural, high energy leader and an excellent, sought-after public speaker. Whether keeping my team motivated and focused, or bringing a presentation to life, my authenticity and spirit stand out from the crowd.