Head Of Brand, Digital And Communications
Tullamarine, Victoria, Au
Laminex Australia (a division of Fletcher Building) is the leading marketer, distributor and manufacturer of premium decorative surfaces in Australia and has a portfolio of market leading brands including Laminex, Formica and Essastone. As the Head of Brand, Communications and Digital for Laminex I was able to;- Build a high performing national marketing team including marketing communications, digital and merchandising - Lead the development and execution of the annual marketing plan including Advertising, Digital, PR, Social, CRM, Print, Promotions, Product Launches and Merchandising- Develop and manage the entire annual marketing budget- Manage the launch of over 25 new product launches per annum- Foster an increasingly integrated approach to marketing, with strong focus on customer experience- Rejuvenate the Laminex and Essastone brands through strong brand campaigns and marketing activity featuring ATL advertising, branding, merchandising- Build a strong social media community of over 60,000 consumer influencers- Establish strong new agency and supplier relationships following a full review- Introduce a major new group digital strategy across business resulting in a substantial increase in web traffic and sales leads