ForestOne is Australia’s largest independent distributor of plywood, timber, laminate and decorative surface materials for sustainable interior design. An Australian-owned company with a strong focus on providing ethically sourced building products that enable architects and designers to 'Specify Responsibly'.

Rinnai is one of Australia's leading suppliers of major residential and commercial appliances including an extensive range of hot water, heating and cooling products. I was responsible for leading the full marketing, product and digital functions to deliver a large multi-channel strategic marketing program including; key product launches, marketing collateral, merchandising, tradeshows, ATL and BTL advertising campaigns, Promotions, Digital, Social, CRM, Customer Experience, PR and Corporate Communications. As the Senior Marketing Head for Rinnai, I have; - Led the strategic marketing direction for Rinnai resulting in the highest sales year for over 45 years- Delivered a full brand revitalization for Rinnai, repositioning Rinnai as the leader in ‘TOTAL HOME COMFORT’ - Introduced several major digital programs and initiatives to drive customer acquisition and retention - Built a high-performing marketing function following the major acquisition of Brivis Climate Systems- Driven the strategic development of long-term product innovation roadmap - Fostered a strong customer experience focus a it relates to the marketing strategy- Launched several major Multi-Channel Campaigns to build brand awareness and consideration in a complex and competitive market- Designed and led all tactical seasonal campaigns to leverage heating and cooling portfolio - Streamlined and managed all suppliers and agencies across the portfolio of brands - Reshaped all internal Marketing processes - Fully managed the national marketing budget and LAM activities

Laminex Australia (a division of Fletcher Building) is the leading marketer, distributor and manufacturer of premium decorative surfaces in Australia and has a portfolio of market leading brands including Laminex, Formica and Essastone. As the Head of Brand, Communications and Digital for Laminex I was able to;- Build a high performing national marketing team including marketing communications, digital and merchandising - Lead the development and execution of the annual marketing plan including Advertising, Digital, PR, Social, CRM, Print, Promotions, Product Launches and Merchandising- Develop and manage the entire annual marketing budget- Manage the launch of over 25 new product launches per annum- Foster an increasingly integrated approach to marketing, with strong focus on customer experience- Rejuvenate the Laminex and Essastone brands through strong brand campaigns and marketing activity featuring ATL advertising, branding, merchandising- Build a strong social media community of over 60,000 consumer influencers- Establish strong new agency and supplier relationships following a full review- Introduce a major new group digital strategy across business resulting in a substantial increase in web traffic and sales leads

Part of the STW Group, Ogilvy is Melbourne’s largest full service advertising agency offering direct strategic communication solutions spanning the entire spectrum of marketing communications- Promoted to Account Director role to handle C-suite relationships with multinational brands - Managed briefing, account management and creative development for leading brands- Oversaw ATL and BTL campaigns, integrating solutions - Led strategic development and implementation of AAMI's new comprehensive insurance product

Huzzard Byfield is a strategic marketing and communications agency which specialises in providing clear and definitive strategic marketing solutions- Provided account management services to leading national and international brands- Oversaw suite of creative and strategic initiatives for clients

Joe Murray Advertising is a privately owned advertising and marketing agency established in 1978 that provides a wide range of below the line creative marketing and advertising services- Provided exceptional account management and creative design services to tier one businesses