-Develop product positioning and messaging that align with understood customer needs, marketing trends and industry landscape-Optimize reach, awareness and engagement across the customer journey by creating marketing plans, content strategy and assets-Create marketing materials and content in collaboration with cross-functional stakeholders

My position was affected by layoffs beginning May 2023-Collaborate with product and sales teams to develop internal and customer-facing collateral-Mold product messaging based on market research to promote products in all stages of growth cycle-Grow long-term marketing strategy to fit customer’s buying journey-Promote releases of new products and product features to excite current and potential customers

My position was affected by layoffs beginning October 2022-Serve as primary owner of downstream marketing strategy promoting products and solutions for both new and renewal clients-Develop long-term strategic plan to communicate with current customers on changes due to Oracle acquisition of Cerner-Consult with marketing partners to create promotional materials based on market needs assessment-Update marketing materials based on changing information and environment

-Developed and enacted email marketing plans for both B2B and B2C clients-Collaborated with clients and internal teams to establish marketing strategies-Reported on marketing results to refocus and inform future marketing efforts-Created and maintained PPC, SEO, SEM and social media campaigns in coordination with email marketing plans-Promoted products ahead of live--and virtual--events for clients

-Established digital marketing efforts for customer acquisition and retention-Planned, monitored and ran digital marketing campaigns-Collaborated to develop marketing strategies-Acted as liaison for communications between bank and advertising agency-Analyzed customer data to develop insights

-Communicated with clients to assess and meet their needs-Outlined and performed digital marketing strategies-Developed and implemented social media programs in various industries-Researched strategies to update and continue marketing plans-Proofread and edited marketing and advertising materials

-Established marketing plan and materials for potential clients;-Wrote copy and developed media;-Conducted day-to-day business operations, including: planning meetings, integration of new team members and fostering communication between employees;-Initiated and managed transition from LLC to corporation

Attending class, writing and grading exams and assignments, and giving the students a greater understanding of Cross Cultural Journalism, Principles of American Journalism and Public Relations.

Implemented disciplinary policies, ran shifts, enhanced policy, assisted with hiring and training of all students, and planned and coordinated special events