Founded, built and profitably sold reusable grocery bag business to investment group.•With no prior experience in product design or manufacturing, successfully created, branded, sourced and imported unique, patent pending style of high end reusable grocery bags for online sales. •Amazon FBA (www.amazon.com/greenbulldogbags).­ - One of Amazon’s Top 20 Reusable Grocery Bags out of 10,000 SKUs.•Direct Web (www.greenbulldogbags.com).

Designed, built and managed online store exclusively dedicated to men’s vegan dress shoes. • Identified niche market by conducting research in online apparel, footwear and changing social attitudes. •Established B2B relations with international suppliers and fashion designers. •Leveraged Paid Search, SEO, Social, eMail and Conversion Optimization to reach and convert shoppers. •Set up and ran fulfillment and customer care processes.

Reported to EVP of eCommerce and Marketing, led Allconnect's Digital Analytics, Strategy and Cross Functional Alignment.•Led team in the design and strategy of department wide KPIs that produced an overall conversion lift of 24%.•Managed team of digital analysts.•Produced first profitable year of Allconnect's Digital Channel by growing online revenue 30% and reducing budget by 50%.•Tripled "Add to Cart" rate through improved merchandising.•Built real-time visitor intelligence process across channels that contributed to 80% lift in conversion of online sourced phone calls.•Led retagging effort and clickstream data warehouse implementation.•Pivotal role in 2014 acquisition of Whitefence.com which generated additional $22 Million annually. •Adobe Analytics (Omniture), Dynamic Tag Manager and Kampyle relationship and contract owner.•2012 Fall/Winter Winner of Allconnect's "Exemplifying Teamwork" Award.

Managed the strategy, infrastructure and process to measure acquisition, usability and conversion of IHG's global websites (Candlewood Suites, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Intercontinental, Staybridge Suites, Priority Club).•Primary contact for international marketing and usability teams to invoke data into regular processes and strategy development. •Supervised and managed workflow for team of Analysts.•Revamped A/B Testing Strategy of beta Holiday Inn website.­ - 2010 Web Marketing Association's Award for Hotel and Lodging Standard of Excellence.•Spearheaded growth of Web Analytics into a seven person team.•Redesigned key web metrics to properly evaluate conversion, brand cross-sell and revenue attribution.•Increased CTR by 31% and conversion by 37 basis points for IHG's highest valued customer segment.•Conducted behavior analysis that led to a 65% cost reduction for re-targeted advertising initiative.•Relationship owner of Coremetrics, Opinion Lab, Semphonic and other service providers.•Selected as one of two managers to attend IHG/Emory Executive Leadership Training Program.•Recipient of nine “IHG Bravo” awards including two quarterly employee awards.