๐ŸŒ Adam Joe Parker ๐ŸŒŠ

๐ŸŒ Adam Joe Parker ๐ŸŒŠ Email and Phone Number

ReFounder, OceanSaver - helping 1,000,000 people to clean plastic-free and Ocean-friendly @ OceanSaver
๐ŸŒ Adam Joe Parker ๐ŸŒŠ's Location
Greater London, England, United Kingdom, United Kingdom
๐ŸŒ Adam Joe Parker ๐ŸŒŠ's Contact Details

๐ŸŒ Adam Joe Parker ๐ŸŒŠ work email

๐ŸŒ Adam Joe Parker ๐ŸŒŠ personal email

About ๐ŸŒ Adam Joe Parker ๐ŸŒŠ

We are OceanSaverยฎ and weโ€™re on a mission to save Ocean life from the plastic pollution and harmful chemicals in 28 billion single-use plastic cleaning products created every year. Our plastic-free, plant-based Laundry, Cleaning Sprays, and Dishwashing products clean like the leading brands without harming Ocean life. They are affordable and easy to buy in your local Tesco, ASDA, Ocado, and Amazon. Every product bought makes an impact, with over 2 million pieces of plastic and 11,000 litres of harmful chemicals saved from our Ocean so far. In addition, every OceanSaverยฎ pack donates to the Blue Marine Foundation, restoring vital marine habitats in the Solent, home to our native shellfish, cuttlefish, sea horses, sharks, and dolphins. Join over 200,000 people who have said โ€œpollocks to plasticโ€ and become an OceanSaver today. The Ocean Will Thank You.๐Ÿ‘‹ Hi there! Iโ€™m a CMO with over 13 years leadership experience building FMCG brands into household names. Iโ€™m passionate about scaling next generation brands that are changing the way people experience a category forever.Prior to Ocean Saver, I was the first employee and Managing Director of Pร„RLA, a plastic-free brand creating Oral Care for the Next Generation. I established Pร„RLA as the #1 challenger in Oral Care, with listings in Boots, Sainsburyโ€™s, Waitrose, and Ocado (over 1000 distribution points), growing rate of sale ahead of buyer expectations on a shoestring budget. Taking on 3 of the worldโ€™s biggest FMCGs, Pร„RLA has set a new standard for sustainability and created a premium lifestyle brand that is worthy of the pages of Vogue, Tatler, GQโ€ฆand your bathroom.Before that I was the Brand Director of Oral-B, a ยฃ500 million revenue business with a ยฃ50 million marketing budget. In my 6 years on the business, I took the brand to market share leadership and turned it into the #1 most popular and famous brand within P&Gโ€™s entire portfolio (source: YouGov). I did this by broadening the appeal of the brand to deliver into new benefit spaces, launching a series of world-class innovations, and through exceptional retail execution online and instore across top retailers. On my watch, Oral-B became the #1 product sold on Amazon Prime Day for 3 years running, launched the worldโ€™s first robot-led PR event, and even signed Olympian Mo Farah as brand ambassador.

๐ŸŒ Adam Joe Parker ๐ŸŒŠ's Current Company Details
OceanSaver

Oceansaver

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ReFounder, OceanSaver - helping 1,000,000 people to clean plastic-free and Ocean-friendly
๐ŸŒ Adam Joe Parker ๐ŸŒŠ Work Experience Details
  • Oceansaver
    Refounder
    Oceansaver Feb 2023 - Present
    London, Gb
    Building the first Ocean megabrand in consumer goods.Our mission is to save Ocean life from plastic pollution and harmful chemicals in your household cleaning products.Our vision is to inspire a reconciliation with our Ocean, changing how we clean forever.
  • Pรคrla
    Managing Director
    Pรคrla Dec 2021 - Jan 2023
    London, Gb
    As MD, I helped to 2X revenue in 1 year and set sustainable foundations to scale growth by building the team, product, brand, and commercial plan.Team - hired first employees and agencies, coached founders, set vision for the business, established roles & responsibilities, and created a weekly drumbeat.Finance & Operations - established forecasting systems and manufacturing plans to meet demand and deliver availability required for retail, diversified supplier base to hold margins (zero COGS increases), and built financial model and annual budget. Product - created a full regimen of superior plastic-free oral care products, including step-changing the current product in market. Re-designed packaging to improve customer experience and redesigned SRPs to improve visibility in retail.Retail - launched and consolidated brand as #1 challenger in Sainsburyโ€™s, Boots, Waitrose, Ocado, Amazon with over 1000 distribution points. Managed Buyer relationship and margin negotiations. Grew profit margin whilst growing sales 6X.DTC - scaled subscriptions with focus on premium and improving user journey. Accelerated customer acquisition by launching TikTok and influencer outreach.Brand - defined positioning and strategy; launched trial campaigns across retail, sampling, dental professionals and PR, securing coverage in Vogue, GQ, Forbes, This Morning, and establishing Pร„RLA as the #1 challenger brand in the category.
  • Procter & Gamble
    Brand Director, Oral-B And Fixodent
    Procter & Gamble Feb 2019 - Dec 2021
    Cincinnati, Ohio, Us
    Brand & Commercial Leader for P&Gโ€™s most popular and famous brand in the UK (YouGov)Delivered Record Double-Digit Top & Bottom Line growth, Record Brand Penetration Growth, All-Time-High Share Growth.Set the business up for the next 3 years of growth, launching a DTC business from scratch, securing a breakthrough NPD pipeline and multi-million ยฃ investment in the UK.
  • Procter & Gamble
    Head Of Ecommerce, Procter & Gamble Uk And Ireland
    Procter & Gamble Apr 2018 - Feb 2019
    Cincinnati, Ohio, Us
    Setup a new eCommerce team of 4 online sales managers to successfully drive P&Gโ€™s ยฃ300million eCommerce business with UK retailers. Grew sales, share, and strengthened Advantage Survey position through online category management and industry-leading eCommerce execution.Pioneered a program to upskill all P&G UK employees in digital & eCommerce.
  • Procter & Gamble
    Marketing Manager, Oral-B Uk & Ireland
    Procter & Gamble Dec 2015 - Mar 2018
    Cincinnati, Ohio, Us
    Delivered record double-digit growth as marketing and business lead for ยฃ200million+ Oral-B electric toothbrush businessI launched Oral-B's biggest innovation in 10 years, working with the UK's biggest retailers, some of the world's best agencies, leading a team comprising some of the UK's best brand-builders.Role involved people management, business management and analysis, retailer-facing concept selling, eCommerce and Digital, customer and channel marketing, marketing campaigns, operations, PR, advertising development, media planning, professional scientific relations.Oral-B is #1 brand used and recommended by dental professionals worldwide. Every day we help millions of people to "Brush like a Pro"
  • Procter & Gamble
    Brand Management, Direct To Consumer โ€“ Northern Europe
    Procter & Gamble Jul 2014 - Dec 2015
    Cincinnati, Ohio, Us
    - Led P&G Consumer Relationship Marketing programmes across 6 markets - UK, Ireland, Sweden, Finland, Norway and Denmark, with 1 direct Assistant Brand Manager report.- Led Beauty Recommended.co.uk โ€“ a platform for women to share beauty recommendations and road-test the latest and greatest beauty products.- Trial, penetration and CRM consultant for Olay, Max Factor, Pantene, Head & Shoulders, Lacoste, Gillette, Venus, Nice nโ€™Easy, Aussie, Herbal Essences, Oral-B, Pampers, Ariel, Bold, Daz, Fairy Non-Bio, Fairy Liquid, Always, Febreze, Flash, and Viakal.- Led marketing in retailer loyalty programmes (Tesco, Sainsburyโ€™s, Boots) for P&Gโ€™s Baby Care, Fabric Care, Home Care, Oral Care and Pet Care businesses.- P&G Corporate Trainer - building on 10 years of leadership training in non-profit sector- P&G Digital Recruitment Leader for marketing function
  • Procter & Gamble
    Brand Management, Direct To Consumer Marketing Uk & Ireland
    Procter & Gamble Feb 2013 - Jun 2014
    Cincinnati, Ohio, Us
    - Lead brand management, business management and e-commerce for supersavvyme.co.ukSupersavvyme is a website full of expert advice, shared experiences, entertainment and coupons for mums that reaches over 1 million people every single month.- Lead Beauty Recommended.co.uk โ€“ a platform for women to share beauty recommendations and road-test the latest and greatest beauty products.- Lead marketing in retailer loyalty programmes (Tesco, Sainsburyโ€™s, Boots) for P&Gโ€™s Baby Care, Fabric Care, Home Care, Oral Care and Pet Care businesses.
  • Procter & Gamble
    Brand Management
    Procter & Gamble Nov 2010 - Jan 2013
    Cincinnati, Ohio, Us
    Global Design Marketing Manager for DDF- Doctorโ€™s Dermatologic Formula, a premium clinical skincare line sold in the US and Turkey. Led brand equity, marketing innovation, product innovation, digital marketing, direct sales to consumers and global whitespace expansion (Asia, Western Europe and USA).
  • Hudson Institute
    Intern
    Hudson Institute 2008 - 2008
    Washington, Dc, Us
    Analysis and research for book published by Hudson Fellow
  • The Abraham Fund Initiatives
    Intern
    The Abraham Fund Initiatives 2007 - 2007
    Lod, Il
    Developed strategy for launch of UK Friends of the Abraham Fund Initiatives
  • X-Pression
    Founder & Executive Director
    X-Pression Jan 2005 - Jan 2006
    Produced an award-winning advertising guide offering discounts to high-end UK restaurants.Recognised as the Best Young Enterprise in the UK's North West and Top-10 nationally by The Times (UK).

๐ŸŒ Adam Joe Parker ๐ŸŒŠ Skills

Brand Management Digital Marketing Brand Equity Marketing Strategy Customer Insight Fmcg Marketing Consumer Products Product Innovation E Commerce Consumer Goods Marketing Leadership Competitive Analysis Ecommerce Creative Campaign Development Marketing Communications Brand Personality Crm Content Marketing Campaign Concepts Skin Care Beauty Integrated Marketing Plans Agency Relationship Management Project Management Multimillion Dollar Budget Management Consumer Insight Commercialization E Commerce Optimization Loyalty Marketing Competitive Intelligence Competitive Strategies Youth Leadership Training Informal Education Communication Design Adept Problem Solver Resourceful Problem Solving Getting The Best Out Of People Ideas Development Capability Development Organizational Capability Building Launch Strategies Business Model Innovation Collaborative Innovation Learning Quickly Strategic Public Relations Planning In Store Marketing Business Strategy

๐ŸŒ Adam Joe Parker ๐ŸŒŠ Education Details

  • University Of Oxford
    University Of Oxford
    Politics And Economics (Ppe)
  • Princeton University
    Princeton University
    Political Theory
  • Institute For Young Leaders, Jerusalem
    Institute For Young Leaders, Jerusalem
    Education And Leadership
  • The Manchester Grammar School
    The Manchester Grammar School
  • University Of Oxford
    University Of Oxford
    Ppe

Frequently Asked Questions about ๐ŸŒ Adam Joe Parker ๐ŸŒŠ

What company does ๐ŸŒ Adam Joe Parker ๐ŸŒŠ work for?

๐ŸŒ Adam Joe Parker ๐ŸŒŠ works for Oceansaver

What is ๐ŸŒ Adam Joe Parker ๐ŸŒŠ's role at the current company?

๐ŸŒ Adam Joe Parker ๐ŸŒŠ's current role is ReFounder, OceanSaver - helping 1,000,000 people to clean plastic-free and Ocean-friendly.

What is ๐ŸŒ Adam Joe Parker ๐ŸŒŠ's email address?

๐ŸŒ Adam Joe Parker ๐ŸŒŠ's email address is parker.a.10@pg.com

What schools did ๐ŸŒ Adam Joe Parker ๐ŸŒŠ attend?

๐ŸŒ Adam Joe Parker ๐ŸŒŠ attended University Of Oxford, Princeton University, Institute For Young Leaders, Jerusalem, The Manchester Grammar School, University Of Oxford.

What are some of ๐ŸŒ Adam Joe Parker ๐ŸŒŠ's interests?

๐ŸŒ Adam Joe Parker ๐ŸŒŠ has interest in Education.

What skills is ๐ŸŒ Adam Joe Parker ๐ŸŒŠ known for?

๐ŸŒ Adam Joe Parker ๐ŸŒŠ has skills like Brand Management, Digital Marketing, Brand Equity, Marketing Strategy, Customer Insight, Fmcg, Marketing, Consumer Products, Product Innovation, E Commerce, Consumer Goods, Marketing Leadership.

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