We are OceanSaverยฎ and weโre on a mission to save Ocean life from the plastic pollution and harmful chemicals in 28 billion single-use plastic cleaning products created every year. Our plastic-free, plant-based Laundry, Cleaning Sprays, and Dishwashing products clean like the leading brands without harming Ocean life. They are affordable and easy to buy in your local Tesco, ASDA, Ocado, and Amazon. Every product bought makes an impact, with over 2 million pieces of plastic and 11,000 litres of harmful chemicals saved from our Ocean so far. In addition, every OceanSaverยฎ pack donates to the Blue Marine Foundation, restoring vital marine habitats in the Solent, home to our native shellfish, cuttlefish, sea horses, sharks, and dolphins. Join over 200,000 people who have said โpollocks to plasticโ and become an OceanSaver today. The Ocean Will Thank You.๐ Hi there! Iโm a CMO with over 13 years leadership experience building FMCG brands into household names. Iโm passionate about scaling next generation brands that are changing the way people experience a category forever.Prior to Ocean Saver, I was the first employee and Managing Director of PรRLA, a plastic-free brand creating Oral Care for the Next Generation. I established PรRLA as the #1 challenger in Oral Care, with listings in Boots, Sainsburyโs, Waitrose, and Ocado (over 1000 distribution points), growing rate of sale ahead of buyer expectations on a shoestring budget. Taking on 3 of the worldโs biggest FMCGs, PรRLA has set a new standard for sustainability and created a premium lifestyle brand that is worthy of the pages of Vogue, Tatler, GQโฆand your bathroom.Before that I was the Brand Director of Oral-B, a ยฃ500 million revenue business with a ยฃ50 million marketing budget. In my 6 years on the business, I took the brand to market share leadership and turned it into the #1 most popular and famous brand within P&Gโs entire portfolio (source: YouGov). I did this by broadening the appeal of the brand to deliver into new benefit spaces, launching a series of world-class innovations, and through exceptional retail execution online and instore across top retailers. On my watch, Oral-B became the #1 product sold on Amazon Prime Day for 3 years running, launched the worldโs first robot-led PR event, and even signed Olympian Mo Farah as brand ambassador.
Listed skills include Brand Management, Digital Marketing, Brand Equity, Marketing Strategy, and 44 others.