๐ Adam Joe Parker ๐ Email and Phone Number
๐ Adam Joe Parker ๐ work email
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๐ Adam Joe Parker ๐ personal email
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We are OceanSaverยฎ and weโre on a mission to save Ocean life from the plastic pollution and harmful chemicals in 28 billion single-use plastic cleaning products created every year. Our plastic-free, plant-based Laundry, Cleaning Sprays, and Dishwashing products clean like the leading brands without harming Ocean life. They are affordable and easy to buy in your local Tesco, ASDA, Ocado, and Amazon. Every product bought makes an impact, with over 2 million pieces of plastic and 11,000 litres of harmful chemicals saved from our Ocean so far. In addition, every OceanSaverยฎ pack donates to the Blue Marine Foundation, restoring vital marine habitats in the Solent, home to our native shellfish, cuttlefish, sea horses, sharks, and dolphins. Join over 200,000 people who have said โpollocks to plasticโ and become an OceanSaver today. The Ocean Will Thank You.๐ Hi there! Iโm a CMO with over 13 years leadership experience building FMCG brands into household names. Iโm passionate about scaling next generation brands that are changing the way people experience a category forever.Prior to Ocean Saver, I was the first employee and Managing Director of PรRLA, a plastic-free brand creating Oral Care for the Next Generation. I established PรRLA as the #1 challenger in Oral Care, with listings in Boots, Sainsburyโs, Waitrose, and Ocado (over 1000 distribution points), growing rate of sale ahead of buyer expectations on a shoestring budget. Taking on 3 of the worldโs biggest FMCGs, PรRLA has set a new standard for sustainability and created a premium lifestyle brand that is worthy of the pages of Vogue, Tatler, GQโฆand your bathroom.Before that I was the Brand Director of Oral-B, a ยฃ500 million revenue business with a ยฃ50 million marketing budget. In my 6 years on the business, I took the brand to market share leadership and turned it into the #1 most popular and famous brand within P&Gโs entire portfolio (source: YouGov). I did this by broadening the appeal of the brand to deliver into new benefit spaces, launching a series of world-class innovations, and through exceptional retail execution online and instore across top retailers. On my watch, Oral-B became the #1 product sold on Amazon Prime Day for 3 years running, launched the worldโs first robot-led PR event, and even signed Olympian Mo Farah as brand ambassador.
Oceansaver
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RefounderOceansaver Feb 2023 - PresentLondon, GbBuilding the first Ocean megabrand in consumer goods.Our mission is to save Ocean life from plastic pollution and harmful chemicals in your household cleaning products.Our vision is to inspire a reconciliation with our Ocean, changing how we clean forever. -
Managing DirectorPรคrla Dec 2021 - Jan 2023London, GbAs MD, I helped to 2X revenue in 1 year and set sustainable foundations to scale growth by building the team, product, brand, and commercial plan.Team - hired first employees and agencies, coached founders, set vision for the business, established roles & responsibilities, and created a weekly drumbeat.Finance & Operations - established forecasting systems and manufacturing plans to meet demand and deliver availability required for retail, diversified supplier base to hold margins (zero COGS increases), and built financial model and annual budget. Product - created a full regimen of superior plastic-free oral care products, including step-changing the current product in market. Re-designed packaging to improve customer experience and redesigned SRPs to improve visibility in retail.Retail - launched and consolidated brand as #1 challenger in Sainsburyโs, Boots, Waitrose, Ocado, Amazon with over 1000 distribution points. Managed Buyer relationship and margin negotiations. Grew profit margin whilst growing sales 6X.DTC - scaled subscriptions with focus on premium and improving user journey. Accelerated customer acquisition by launching TikTok and influencer outreach.Brand - defined positioning and strategy; launched trial campaigns across retail, sampling, dental professionals and PR, securing coverage in Vogue, GQ, Forbes, This Morning, and establishing PรRLA as the #1 challenger brand in the category. -
Brand Director, Oral-B And FixodentProcter & Gamble Feb 2019 - Dec 2021Cincinnati, Ohio, UsBrand & Commercial Leader for P&Gโs most popular and famous brand in the UK (YouGov)Delivered Record Double-Digit Top & Bottom Line growth, Record Brand Penetration Growth, All-Time-High Share Growth.Set the business up for the next 3 years of growth, launching a DTC business from scratch, securing a breakthrough NPD pipeline and multi-million ยฃ investment in the UK. -
Head Of Ecommerce, Procter & Gamble Uk And IrelandProcter & Gamble Apr 2018 - Feb 2019Cincinnati, Ohio, UsSetup a new eCommerce team of 4 online sales managers to successfully drive P&Gโs ยฃ300million eCommerce business with UK retailers. Grew sales, share, and strengthened Advantage Survey position through online category management and industry-leading eCommerce execution.Pioneered a program to upskill all P&G UK employees in digital & eCommerce. -
Marketing Manager, Oral-B Uk & IrelandProcter & Gamble Dec 2015 - Mar 2018Cincinnati, Ohio, UsDelivered record double-digit growth as marketing and business lead for ยฃ200million+ Oral-B electric toothbrush businessI launched Oral-B's biggest innovation in 10 years, working with the UK's biggest retailers, some of the world's best agencies, leading a team comprising some of the UK's best brand-builders.Role involved people management, business management and analysis, retailer-facing concept selling, eCommerce and Digital, customer and channel marketing, marketing campaigns, operations, PR, advertising development, media planning, professional scientific relations.Oral-B is #1 brand used and recommended by dental professionals worldwide. Every day we help millions of people to "Brush like a Pro" -
Brand Management, Direct To Consumer โ Northern EuropeProcter & Gamble Jul 2014 - Dec 2015Cincinnati, Ohio, Us- Led P&G Consumer Relationship Marketing programmes across 6 markets - UK, Ireland, Sweden, Finland, Norway and Denmark, with 1 direct Assistant Brand Manager report.- Led Beauty Recommended.co.uk โ a platform for women to share beauty recommendations and road-test the latest and greatest beauty products.- Trial, penetration and CRM consultant for Olay, Max Factor, Pantene, Head & Shoulders, Lacoste, Gillette, Venus, Nice nโEasy, Aussie, Herbal Essences, Oral-B, Pampers, Ariel, Bold, Daz, Fairy Non-Bio, Fairy Liquid, Always, Febreze, Flash, and Viakal.- Led marketing in retailer loyalty programmes (Tesco, Sainsburyโs, Boots) for P&Gโs Baby Care, Fabric Care, Home Care, Oral Care and Pet Care businesses.- P&G Corporate Trainer - building on 10 years of leadership training in non-profit sector- P&G Digital Recruitment Leader for marketing function -
Brand Management, Direct To Consumer Marketing Uk & IrelandProcter & Gamble Feb 2013 - Jun 2014Cincinnati, Ohio, Us- Lead brand management, business management and e-commerce for supersavvyme.co.ukSupersavvyme is a website full of expert advice, shared experiences, entertainment and coupons for mums that reaches over 1 million people every single month.- Lead Beauty Recommended.co.uk โ a platform for women to share beauty recommendations and road-test the latest and greatest beauty products.- Lead marketing in retailer loyalty programmes (Tesco, Sainsburyโs, Boots) for P&Gโs Baby Care, Fabric Care, Home Care, Oral Care and Pet Care businesses. -
Brand ManagementProcter & Gamble Nov 2010 - Jan 2013Cincinnati, Ohio, UsGlobal Design Marketing Manager for DDF- Doctorโs Dermatologic Formula, a premium clinical skincare line sold in the US and Turkey. Led brand equity, marketing innovation, product innovation, digital marketing, direct sales to consumers and global whitespace expansion (Asia, Western Europe and USA). -
InternHudson Institute 2008 - 2008Washington, Dc, UsAnalysis and research for book published by Hudson Fellow -
InternThe Abraham Fund Initiatives 2007 - 2007Lod, IlDeveloped strategy for launch of UK Friends of the Abraham Fund Initiatives -
Founder & Executive DirectorX-Pression Jan 2005 - Jan 2006Produced an award-winning advertising guide offering discounts to high-end UK restaurants.Recognised as the Best Young Enterprise in the UK's North West and Top-10 nationally by The Times (UK).
๐ Adam Joe Parker ๐ Skills
๐ Adam Joe Parker ๐ Education Details
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University Of OxfordPolitics And Economics (Ppe) -
Princeton UniversityPolitical Theory -
Institute For Young Leaders, JerusalemEducation And Leadership -
The Manchester Grammar School -
University Of OxfordPpe
Frequently Asked Questions about ๐ Adam Joe Parker ๐
What company does ๐ Adam Joe Parker ๐ work for?
๐ Adam Joe Parker ๐ works for Oceansaver
What is ๐ Adam Joe Parker ๐'s role at the current company?
๐ Adam Joe Parker ๐'s current role is ReFounder, OceanSaver - helping 1,000,000 people to clean plastic-free and Ocean-friendly.
What is ๐ Adam Joe Parker ๐'s email address?
๐ Adam Joe Parker ๐'s email address is parker.a.10@pg.com
What schools did ๐ Adam Joe Parker ๐ attend?
๐ Adam Joe Parker ๐ attended University Of Oxford, Princeton University, Institute For Young Leaders, Jerusalem, The Manchester Grammar School, University Of Oxford.
What are some of ๐ Adam Joe Parker ๐'s interests?
๐ Adam Joe Parker ๐ has interest in Education.
What skills is ๐ Adam Joe Parker ๐ known for?
๐ Adam Joe Parker ๐ has skills like Brand Management, Digital Marketing, Brand Equity, Marketing Strategy, Customer Insight, Fmcg, Marketing, Consumer Products, Product Innovation, E Commerce, Consumer Goods, Marketing Leadership.
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