Adam Burrows Email & Phone Number

England, United Kingdom

San Bruno, Ca, Us

Led a team to drive go-to-market strategies for YouTube Shorts, Premium, and Originals across 26 EMEA markets, contributing to YouTube Premium’s growth to 100 million subscribers. Managed paid media campaigns and high-profile UK sponsorships like the BRIT Awards and Sidemen Charity Match, reaching 6 million viewers. Spearheaded cross-functional collaboration and budget management.

Mountain View, Ca, Us

Led UK B2B marketing efforts, enhancing relationships with advertisers and media partners. Project managed YouTube’s flagship Brandcast event, engaging 1,200 top advertisers annually. Organised over 30 B2B industry events, including major conferences and C-level gatherings. Drove product marketing strategies across EMEA, supporting YouTube’s sustained growth in video advertising.

London, Gb

Led digital marketing strategies for iconic franchises, driving audience growth and monetisation. Managed a team to deliver data-driven campaigns, including the award-winning Planet Earth II campaign, achieving 158M owned views and 400M earned views. Negotiated and managed commercial partnership with YouTube platform, monetising 36 channels and contributing £3M in revenue, strengthening BBC's digital media presence.

London, Gb

Responsible for planning and strategy for the recently established internal digital production team - BBC Worldwide Digital Studios. This includes content strategy & campaign planning for global BBC brands like Top Gear, Doctor Who, BBC Earth and Sherlock, working across a social fan base of over 50m+ and a YouTube network of over 75m+ views per month. The role is about insight-led commissioning & audience growth, working with production and creatives to develop original short form video and social content, and maximising revenue and partnership opportunities across key digital platforms.

London, Gb

Working with creatives and development teams at the BBC to inspire content with a global perspective, specifically in Natural History and factual genres, not just in television but across lots of media - YouTube, cinema, VOD, mobile, social and plenty more.

Working on European and Global integrated campaigns for Ford. Developing strategy for anything ranging from sponsorship of UEFA Champions League, to online & social campaigns to launch new car models - across 21 different European markets.

In at the deep end working as a digital planner on a whole range of different clients and industries - UX, web design and build with Bausch&Laumb; social with Vodafone, 3M and Ford; experiential with Motorola and Milka. I was lucky enough to be involved in a team of great people on an award-winning piece of work for 3M (see the case study and more details below in the project section). It was a whirlwind 18 months that gave me a fantastic introduction to a lot of different clients and disciplines.

Master'S Degree, Film Aesthetics

Bachelor Of Arts, English Literature & Language

Education record