Adam Wallace is the Founder & CEO of Spherical, a digital agency specializing in design, content, social and search a select set of luxury and lifestyle hotels.Prior to Spherical, Adam was known for his work at the Roger Smith Hotel where he helped established the hotel's reputation as a pioneer in social media marketing in the hospitality industry, proclaimed by eConsultancy as "the most social media savvy hotel in New York -- if not the world".Wallace has been featured as a speaker at dozens of conferences across North America and Europe and is widely recognized as an innovator in online marketing in travel and tourism.SELECT CLIENTS AND PROJECTS (BRANDS):Rosewood Hotels & Resorts (brand + properties), EDITION Hotels (brand + properties), Sydell Group: NoMad, The LINE, Seguaro, Proper Hospitality: Proper Hotels, Avalon, Hotel June, Equinox Hotels, PUBLIC Hotels, Capella Hotels, Palisociety, SIXTY Hotels, Denihan: The James, The Surrey, The Benjamin, Affinia, Autocamp, Hakkasan Group, Highgate, HHM, Minor Hotels, Provenance Hotels, Makeready: Adolphus, The Alida, Noelle, Gansevoort Hotel Group, Arlo Hotels, Park Hyatt, Island Outpost / GoldenEye, Cuba Travel NetworkSELECT CLIENTS AND PROJECTS (HOTELS):Nihi Sumba, Amanyara, The Beekman, The Lake House, Gramercy Park Hotel, 11 Howard, Hotel Figueroa, The Knickerbocker, Refinery Hotel, Hutton Hotel, Urban Cowboy, The Lodge at Torrey Pines, Watergate Hotel, Ka'ana / Itz'ana (Belize), Roger Smith Hotel, The Ramble Hotel, The Ivy Hotel, Hotel Amapa, Williamsburg Hotel, Riggs, The William Vale, The Dupont Circle, Be Tulum, Conrad Midtown, Conrad Downtown, Canyon Ranch Woodside, The Alida, The Adolphus