Responsibility across Meta Quest VR & MR headsets as well as Rayban Meta wearable smart glasses.

Leading the Gaming (XBOX) sales business in UK, Ireland and Nordics. Optimising our indirect retail footprint and partnerships to ultimately deliver the best experience for our consumers via the Distributor managed retailers and etailers. Developing and nurturing the great talent we have in the team to enable them to perform and transform as we aim to continue to build Distribution into an innovation hub in the channel.Building towards a more digital future by evolving the capabilities… Show more Leading the Gaming (XBOX) sales business in UK, Ireland and Nordics. Optimising our indirect retail footprint and partnerships to ultimately deliver the best experience for our consumers via the Distributor managed retailers and etailers. Developing and nurturing the great talent we have in the team to enable them to perform and transform as we aim to continue to build Distribution into an innovation hub in the channel.Building towards a more digital future by evolving the capabilities and focus of our Distributors to provide new and improved solutions for our consumers via our retailers.Outside of the day job, I am also leading the Early in Career v-team, predominantly supporting the UK apprentices on their progress through the business. Show less

Leading a sales team across the UK and Ireland for Computing and Gaming. Building our indirect retail partnerships to deliver long term revenue and margin growth. Managing and developing the skills and capabilities of the partner account managers, creating a best in class team that acts as a trusted partner to our Distributors.Focused on creating value through the development of new solutions that deliver for Microsoft, our Distributors and our consumers. Identifying and building new… Show more Leading a sales team across the UK and Ireland for Computing and Gaming. Building our indirect retail partnerships to deliver long term revenue and margin growth. Managing and developing the skills and capabilities of the partner account managers, creating a best in class team that acts as a trusted partner to our Distributors.Focused on creating value through the development of new solutions that deliver for Microsoft, our Distributors and our consumers. Identifying and building new routes to market and ways to buy that deliver growth and learnings.Leading the new channel creation, exploring new business models and partners through which we can bring our subscription services to market in a new more effective way for the consumer.Transforming Microsoft relationship with our Distributors, expanding the relationship and impact outside of the trading relationship to add value across the entire organisation. Show less

Leading Microsoft's relationship with a leading UK and Ireland retailer across Computing and Gaming. Expanded Microsoft's relationship beyond the trading relationship into the Commercial leadership and C-suite where we were able to add value across the organisation.Acted as trusted advisor to the retailer on the Gaming category. Partnered to build a joint long term approach resulting in them growing to become the largest Gaming retailer in the UKI for Microsoft.Transformed the computing… Show more Leading Microsoft's relationship with a leading UK and Ireland retailer across Computing and Gaming. Expanded Microsoft's relationship beyond the trading relationship into the Commercial leadership and C-suite where we were able to add value across the organisation.Acted as trusted advisor to the retailer on the Gaming category. Partnered to build a joint long term approach resulting in them growing to become the largest Gaming retailer in the UKI for Microsoft.Transformed the computing range and how it was marketed, modernising the computing portfolio which lead to improved ASP's and higher NPS. Led the virtual account team across sales, marketing, operations and finance to ensure a close and aligned partnership with the retailer. Show less

Leading the B2B marketing for Microsoft Lumia in the UK covering direct and through partner marketing.Developed, launched and promoted a new B2B mobility proposition for Microsoft Lumia devices that allowed us to leverage the value of Microsoft to build a complete mobility story. Created integrated lead generation campaigns to deliver sales pipeline opportunities and built conversion tools to help qualify and develop leads to pass to our inside sales team resulting in share growth… Show more Leading the B2B marketing for Microsoft Lumia in the UK covering direct and through partner marketing.Developed, launched and promoted a new B2B mobility proposition for Microsoft Lumia devices that allowed us to leverage the value of Microsoft to build a complete mobility story. Created integrated lead generation campaigns to deliver sales pipeline opportunities and built conversion tools to help qualify and develop leads to pass to our inside sales team resulting in share growth, improved pipeline conversion and visibility. Acted as thought leader for account teams on the top partners to support their approach to through partner marketing strategy and execution. Drove consistency and focus of execution to improve effectiveness of in market investments. Show less

Responsible for the management of the Microsoft Lumia marketing within 3 top Partners and key stakeholder in the account teams who were responsible for the performance and strategy with the Partners. Refocused Partners marketing efforts and concentrated on sales creating opportunities to drive improved efficiency in the marketing execution and consequently, a lower cost per sale.Used customer insights to uncover new sales opportunities, supporting the opportunity with digital display… Show more Responsible for the management of the Microsoft Lumia marketing within 3 top Partners and key stakeholder in the account teams who were responsible for the performance and strategy with the Partners. Refocused Partners marketing efforts and concentrated on sales creating opportunities to drive improved efficiency in the marketing execution and consequently, a lower cost per sale.Used customer insights to uncover new sales opportunities, supporting the opportunity with digital display demand generation, integrating Partners into the customer journey at purchase, to enable a more complete customer journey and measurable sales results. Show less

Responsible for developing Acer’s Global advertising and marketing campaigns. Working with advertising, experiential, media and retail marketing agencies to build the GTM framework and regional investment models.Developed and executed a 10 episode branded content series with Talent in partnership with Intel, that delivered over 10m views with a direct demand generation capability built in. Developed retail marketing assets to extend the campaign through partners to increase reach and impact.

Responsible for all marketing communications relating to Acer Notebook and Desktops in EMEA. I led the development of the EMEA marketing campaigns, covering all aspects of product launches including ATL (TV, Digital, Print, OOH) and BTL communications, creative development, media strategy and retail activation.Internally, I established a new communication processes for new product launches to provide consistency and predictability as well as the implementation of formal creative… Show more Responsible for all marketing communications relating to Acer Notebook and Desktops in EMEA. I led the development of the EMEA marketing campaigns, covering all aspects of product launches including ATL (TV, Digital, Print, OOH) and BTL communications, creative development, media strategy and retail activation.Internally, I established a new communication processes for new product launches to provide consistency and predictability as well as the implementation of formal creative processes for countries to follow, giving them the ability to leverage all of the creative assets. Show less

Responsible for developing and executing Acer’s strategy and activity in retail and etail in EMEA. Developed Acer's training capabilities, including the creation of a training portal and the establishment of training teams across 5 countries in Europe. Worked closely with countries to enhance Acer's retail product launch capabilities and create retail tool kits to deliver enhanced visual consistency and economies of scale.Was also responsible for the creation of campaign to support the… Show more Responsible for developing and executing Acer’s strategy and activity in retail and etail in EMEA. Developed Acer's training capabilities, including the creation of a training portal and the establishment of training teams across 5 countries in Europe. Worked closely with countries to enhance Acer's retail product launch capabilities and create retail tool kits to deliver enhanced visual consistency and economies of scale.Was also responsible for the creation of campaign to support the launch of Acer's first Ultrabook, the Aspire S3. Show less

Led the marketing in the UK during Acer’s rapid growth in the UK market. As custodian of the Acer brand during the expansion phase, I drove the retail scale and technology focused BTL and PR strategy to maximise our limited investments and maximise visibility and conversion.Member of the UK leadership team, helping to shape the local culture, ROB and strategy. Led and developed the marketing team, taking early in career talent and helping to build skills and capabilities.

Responsible for Acer’s communication to the channel and worked with leading channel partners to develop their communication on our behalf.