A leader with a proven track record of building and executing global strategies that drive shareholder value, enhance brand equity, and foster lasting customer loyalty. As CEO of Hidnander, I am committed to shaking up the industry with new, sustainable solutions that raises the bar.Known for my collaborative leadership style, I focus on building and empowering high-performing teams, fostering a culture of innovation, inclusivity, and accountability. Throughout my career, I have held executive roles, including Global Chief Product and Marketing Officer at Aesop, Global Chief Marketing Officer at Scotch & Soda, and Vice President of Design, Product, Marketing, and Retail Design at Wrangler. These roles highlight my expertise in omni-channel businesses driving marketing, digital transformation product development, and organizational restructuring.I’ve consistently leveraged creativity, commercial acumen, and digital expertise to fuel brand expansion, customer engagement, and business growth. As one of the most awarded marketers in the fashion industry, I have been honored with multiple Cannes Lions, a Webby award , a One Show award and Eurobest awards. Beyond my executive experience, I serve on the advisory boards of LN-CC and Digiphy, and previously held a non-executive director role at the Aesop Foundation. I also provided strategic insights in a past advisory board role for Sonae's fashion division.Outside of the business world, I am a class rating instructor for planes, and a certified helicopter pilot.