Adam Kaufman Email & Phone Number

California, United States

Pittsburgh, Pa, Us

Chelmsford, Ma, Us

Vancouver, British Columbia, Ca

-Managed IoMT automotive product roadmap including OBD-II telematics hardware, video processing services, and portable trackers connected via LTE and NB-IoT cellular networks.-Wrote technical PRDs that detailed requirements for telematics data ingestion, platform business logic, and mobile apps and APIs, which delivered on-the-fly insights about our customer's vehicles and driving habits.-Designed step-changed app features by working closely with our design engineering teams to develop new mobile features that engage users, are easy to support, and deliver on key business performance metrics and goals.-Established shared vision across the company by building consensus on priorities driven by metric adherence yielding product execution.-Collaborated with global telco carriers, leading insurance and security customers to determine KPIs, product improvements, and hot-fixes if required.

San Jose, Ca, Us

-Defined product strategy for the wireless/charge storage portfolio. Responsible for setting direction for cross-functional teams based globally to launch products on time, within budget, and within spec.-Built apps from the group up, working lock-step with UX and engineering teams, supporting decisions by designing and monitoring experiments with clear and measurable goals that deliver simplicity for our users.-Interfaced with 3rd party ODM’s and CM’s to build hardware and build a funnel of new technologies important for in-market and future products.-Recognized by leadership for my ability to champion a cutting-edge product concept amongst teams with limited resources. This resulted in becoming one of the most important new initiatives in a multi-billion dollar business.

-Managed a team of product managers based in the US and China which defined and shaped the lighting and smart home portfolio for hundreds of products.-Led UX and developer teams to deliver an engaging and seamless user experience. Analyzed user behavior and delivered features leading to higher experience customization and subscription growth.-Drove key innovations in our smart home product offering focused around connected lighting fixtures that found their way into key retailers and e-tailers around the world.-Built a Marketing team infused with new processes which started to automate the creation of regular content, with the direction to re-craft our print and digital image.-Implemented multiple tools that made the entire organization nimbler and more responsive to the market.

-Lead a team of product managers responsible for mobile applications and hardware integration of video streaming platforms. -Took a data driven approach to constantly improve the product - devise measurement and reporting frameworks and processes to communicate status to neighbors and stakeholders.-Primary point person for OEM customer interactions that enable new business, product definition and technology adoption for our product line.-Responsible for setting the strategic vision for product portfolio that determines how our products are adopted by our users, and meet the needs of the OTT video experience.

Boise, Idaho, Us

-Owned $150M P&L which developed, aligned and delivered a global plan that hit revenue targets, key product margins at important product moments.-Set product pricing strategies that enabled market share grab and product adoption.-Helped refine processes for documentation, NPI, marketing, and documents including MRDs.-Led team of global product managers with responsibilities spanning product definition, development and launch, marketing content creation, research, pricing analysis, education, and customer-facing relationship management.-Drove ideology shift in memory card positioning by adopting a content-creation use case model for better differentiation.

Boise, Idaho, Us

-Designed and developed the Workflow Reader Solution. This included complex engineering and industrial design, launch strategy, business modeling, pricing, forecasting, while managing a team including over 15 contributors.-Authored all PRDs, GTM launch plans, product and social media communications for card products.-Provided pricing guidance for MSRP, IR’s, promotions and financial reviews for entire, global product line.-Partnered with sales teams for customer strategy plan, channel product launches, and business reviews.-Crafted educational content that was used in media, sales training, social media, and other marketing vehicles.

-Managed a line of mobile applications and the development relationships with engineering and design.-Developed productization strategy for service organization which was sold into various customers.-Implemented product development process which included documentation, project management and financial metrics.

-Authored PRD’s which completely defined each feature, function and use case for the Medley ad spot platform and launched product successfully on time.-Created Medley’s first product roadmap which spanned the integration of every new and existing affiliate advertising tool and reporting mechanism into one cohesive product offering.-Led a global team of developers by defining development schedules, product specifications and translating customer needs into unique web advertising products.-Created Medley’s first UI initiative which provided a concise mission statement around interaction, design and product release strategy.-Worked with engineering to build robust API specifications which laid the foundation for all Medley products.

Pittsburgh, Pa, Us

-Defined product strategy and road map changes.-Delivered MRDs and PRDs with prioritized features and corresponding justification.-Worked with third parties to assess partnerships and licensing opportunities.-Analyzed competition and developed a solid competitive strategy.-Developed core positioning and messaging for all products.-Performed product demos to customers.-Set pricing to meet revenue and profitability goals.-Developed sales tools and collateral.-Briefed and trained the sales force, customer service, and tech support.-Briefed press and analysts while on press tours.

Santa Clara, California, Us

-Drove all product marketing deliverables in an effort to launch the new Touchstone inductive charging technology at Palm. These efforts included feature definition, pricing strategy, roadmap conception, collateral/copy production, product naming and customer penetration.-Optimized portfolio financials including forecasts, development costs, lifecycle overhead and cost-down plans to obtain the most profitable revenue and margin goals achievable.-Educated press, customers and sales force about new product introductions in effort to gain industry awareness, product placement and increase sales penetration.-Produced multiple product requirement documents that evolved Palm’s off the shelf accessory line into a highly custom, value added portfolio of differentiated products.-Owned cradle-to-grave product lifecycle strategy by managing ideation, development, launch, maturity cycles and concluding in EOL which resulted successful, adaptive portfolio tactics.-Led cross-functional groups including NPI, design engineers, contract manufacturers, and electrical engineers to define, develop, and launch new accessories on time and within budget to the Smartphone market.-Led effort to redefine web-store product offerings by reviewing analytics and trends, reducing inventory overhead, and reviewing 3rd party products that created a compelling accessory portfolio.

San Jose, Ca, Us

-Constructed Lexar’s value-add software go-to market plan and successfully negotiated partner contract with third party which provided Lexar the most compelling gaming portfolio in the market.-Managed product life cycle for four distinct product lines from conception to production that generated more than $125 million in revenue annually.-Defined and introduced new form factors into the gaming product line that increased revenue by 30%. -Championed the resolution of Lexar’s resource constrained Memory Stick product line during component shortage based on self-designed allocation model.-Created marketing collateral and training tools for 3rd party sales agents and represented Lexar at trade shows and in interviews with press.-Partnered with sales team to effectively promote products against competition and precisely execute account penetration strategies.

Dallas, Tx, Us

-Project managed contract negotiations and product promotions to multiple layers including CTO, IT, and management within target organization-Introduced new internal marketing program and learning resources to communicate changing product lines and customer management CRM systems.-Led team of data consultants, contract & offers specialist, billing support representatives, network engineers, and external tool team members to acquire new business.

B.S. Business Marketing, Web Marketing, Price And Product Strategy

Continuing Education - Web Development