Leader of the Alexa Global Brand & Integrated Marketing org. Org is responsible for driving sustainable long-term growth by building awareness, consideration and ultimately brand love & advocacy for the Alexa brand, while also driving immediate new customer acquisition, device and subscription sales. This is achieved through integrated campaigns, evergreen paid and organic/owned channel activities spanning upper to lower funnel messages, social, influencer, branded content, and internal & external partner marketing initiatives. Org owns Alexa global brand strategy and health measurement (incl. brand trust), global advertising portfolio strategy and budget, measurement, North America (NA) advertising implementation, and NA quarterly integrated marketing planning.

Manager of the Alexa Global Brand & Advertising Team. Lead on annual global brand and fixed marketing strategy, budget, measurement and KPI setting, and related fixed programs within including top of funnel/brand advertising, hardware & subscription advertising, co-marketing, and integrated campaigns.

Manager of the Alexa Global Brand & Creative Team. Lead on annual global brand marketing plan, goal setting and success measurement, upper funnel brand advertising, co-marketing, and multi-channel brand campaign creative planning and execution.

Currently leading Alexa above the line (ATL) co-marketing programs and major cross-team Alexa marketing events on the brand/marketing team for Alexa & Echo.

Responsible for all marketing strategy and execution for Amazon's private label household, personal care, and pet brands.

Developed, negotiated and led strategic partnerships (Alaska Airlines, American Express, Lexus, Seahawks..), brand marketing campaigns, and product marketing programs and initiatives with a focus on West Coast markets. Worked as a consultant for Uber's India business running nationwide campaigns and product marketing initiatives during time in India.

Led the strategic development and implementation of 360 consumer engagement marketing campaigns that took big brands (Windows, NBC, Southwest Airlines, MLS, Levi's, Coca-Cola, Urban Outfitters, Toyota, and more) and brought them to the people that buy them in a relevant and meaningful way that allowed them to touch, feel, experience and connect with the brand.