Adam Keith Pfeffer Email & Phone Number

New York, New York, United States

San Francisco Bay Area

• Recruited by CEO to quickly join, and create & execute strategy to achieve aggressive start-up growth goals & responsible for more than doubling revenue of mature retail & wholesale North America Trade Sales book.

Greater Boston Area

• Lead and mentor ten sales & marketing team members.
• Directly responsible for leading HBR Ebook, Print and P.O.D. sales & marketing activities to exceed revenue goals; growing overall business by 20% in past four years.
• Work closely with executive team to communicate & reinforce strategic priorities, provides guidance in bridging strategy & execution through coordinated management decisions & actions, adherence to budgets & exceed all.
• Provide executive team with seasonal & annual sales targets by list, by channel, & by title; measures performance against targets and ensures prioritization & appropriate allocation of resources to profitably maximize.
• Provide financial, sales, marketing, positioning & editorial guidance for acquisitions.
• Review, advise and approve all Publishing Agreements, contracts, P&L and acquisitions terms for financial soundness, short & long term profitability & to lessen risk.

Greater New York City Area

• Manage seventeen Sales Managers in National Accounts, Field and Special Markets.
• Directly responsible for leading McGraw-Hill Professional Sales Group Ebook, Print and P.O.D. sales activities to meet and exceed revenue goals.
• Successfully manage and build strong working relationships with McGraw-Hill Professional customers, including: Apple, Amazon.com, Kindle, Barnes & Noble, Barnes & Noble College, BN.com, Nook, American Wholesale Book.
• Develop yearly sales budget, working closely with finance and upper management to accurately forecast expected revenue with focus on increasing sales over prior year(s).
• Create and plan aggressive sales goals, monitor Sales Manager sales execution and provide laydown, reprint, sell-through and sales forecast results to finance and upper management.
• Review sales trends, market share and competitive publisher performance to execute gap and market share analysis with customers, and improve overall profitability by strictly monitoring and managing National Accounts.

Greater New York City Area

• Managed two National Accounts Sales Managers.
• Directly responsible for leading Borders Group, Inc. National Accounts Sales Group sales activities to exceed revenue goals.
• Successfully managed and built strong working relationships with National Accounts customers, including: Borders Books and Music, Waldenbooks, Borders.com.
• Supervised National Accounts Sales Group cooperative advertising and event planning budgets.
• Managed backlist inventory, with emphasis on maximum sell-through, improved margin and adherence to deadlines and budgets.
• Directly represented Little,Brown, TimeWarner, Time Inc. and Arcade imprints to Borders Group, Inc.

Greater New York City Area

• Managed three Marketing Managers.
• Created, planned and executed all marketing campaigns for HarperBusiness and HarperResource, during which time revenues increased to over $80 million for the best fiscal performance ever for both imprints.
• Managed expenditures, including ad and publicity expenses in adherence to budgets.
• Top bestselling marketing campaigns include: WINNING by Jack Welch, YOU: THE OWNERS MANUAL by Mehmet Oz and Michael F. Roizen, THE DAILY DRUCKER by Peter F. Drucker, THE INTELLIGENT INVESTOR by Benjamin Graham, SECRETS.
• Created, planned and executed backlist initiatives, increasing sales of backlist bestsellers: GOOD TO GREAT by Jim Collins; THE INTELLIGENT INVESTOR by Benjamin Graham; ATTITUDE IS EVERYTHING by Keith Harrell; and more.
• Suggested and developed new brand extensions and acquisitions for all HarperCollins, including: PILATES FOR BEGINNERS, CHRISTMAS IN HARMONY, SLEEP TO SAVE YOUR LIFE, JANE’S SPECIAL FORCES RECOGNITION GUIDE & FUTURE.

Greater New York City Area

• Managed one Assistant Sales Manager.
• Exceeded sales goals well beyond expectations.
• Successfully represented HarperBusiness, HarperResource, HarperSanFrancisco, ECCO, 4th Estate, Amistad, Rayo, Cookbook, Mass Market, Audio, Large Print, Prism imprints and calendars to Barnes & Noble, Barnes & Noble.
• Created presentations and publishing initiatives for customers & publishers.
• Managed coop advertising, event planning and backlist inventory, with emphasis on maximum sell-through, margin and adherence to deadlines & budgets.
• Partnered with marketing, publicity & editorial departments on daily basis.

Greater New York City Area

• Managed one Assistant Sales Manager.
• Represented all Perseus Books, Basic Books, Basic Civitas, PublicAffairs, Counterpoint, Westview and DeCapo to Barnes and Noble Booksellers, BN.com, Borders Books and Music and Waldenbooks.

Greater Detroit Area

• Generated an average of $340,000 a month in advertising revenue, exceeding goals well beyond expectations.
• Developed and customized seasonal marketing plans for major publishing houses within budgets and deadlines.
• Created and approved promotional vehicles, advertising themes, in-store signage and advertising copy.

Marlton, New Jersey

• Managed store operations in Store Manager’s absence.
• Directed planning and implementation of store co-op merchandise presentation.
• Exceeded Bargain Book Section sales goals well beyond expectations.

Master Of Arts (M.A.), English Literature

Activities and Societies: • Awarded competitive, full academic scholarship. • Research Assistant. • Masters Thesis: Bildungsroman and.

Bachelor Of Arts & Sciences, English, History, Philosphy

Activities and Societies: • Awarded Garden State Scholarship. • Dean’s List 1989 – 1993. • English Departmental Honors. • Senior Honors.

High School Diploma

Activities and Societies: • Soccer • Cross Country • Track • Yearbook

Diploma

Activities and Societies: • Cross Country