Transitioning over from The Foundry at Meredith, I lead video strategy across the enterprise vertical of Foundry 360. Having only been in this role for a few months thus far, I have been focused on building up a tactical team of branding creatives while scaling this division and producing exceptional videos and podcasts. “Foundry 360… leverage[s] both the Foundry’s branded content expertise and Meredith’s publishing resources, data, and acumen – all in the service of your brand. Unlike conventional content shops, Foundry 360 has access to real-time intel about where and how our 146 million users are consuming our content across all of Meredith’s channels… we know how to use our content to meet or exceed your business goals, whatever they are – from driving awareness, retaining existing consumers, acquiring new ones, increasing sales, changing perceptions, and so much more.” – Foundry 360 (www.linkedin.com/company/foundry-360/).

After having a blast building out Charles Schwab’s podcast, I pivoted to the video and audio team as a producer and content strategist in 2016. Later in 2017, I would climb the ladder once more as the dedicated producer of this organization. During these 4 years, I honed strong producing and storytelling skillsets due to my proximity with diverse clients (to name a few - Ram Trucks, Ford, and Geico), various use cases (broadcast, digital, and social media), and a range of stakeholders (startups, Fortune 100, and A-list talent). ► VALUE-ADDED ACCOMPLISHMENTS:☑ Dove into the trenches of Visit California’s video and audio projects, producing 75 “California 101” videos. Additionally launched their California Now podcast, requiring 4.5 months of on-the-road travel for in-person recordings. ☑ Directed the technical foundation of Massachusetts General Hospital’s podcast, Proto Mag. This included managing audio recordings and connecting the client with producers.“The Foundry is home to some of the world’s most innovative creative thinkers. We develop content in the voice of Dotdash Meredith’s brands while telling our partner’s story. We are relentless in the pursuit to create experiences that inspire and drive action. The insights are our own and powered by a deep relationship with our audience. We are creatively led and data-driven.” – The Foundry (www.linkedin.com/company/thefoundrynyc).Media Links – California 101 - https://www.visitcalifornia.com/dream365tv/series/california-101/California Now Podcast - https://www.visitcalifornia.com/podcasts/Proto - https://protomag.com/podcast/

• Organize and produce photo and video shoots, and podcast recordings for clients including Ford, Walgreens, Geico, Charles Schwab, Massachusetts General Hospital, Chase Bank, Visit California, among others.• Liaise with client to ensure all creative meets expectations and achieves marketing goals.• Pitch and present creative to clients at various points in the production process, with an understanding of the client’s broader marketing and social campaigns.• Develop video- or podcast-specific scripts, story arcs and interview questions for stand-alone video/podcast content.• Hire and manage freelance editors, production companies, photographers, etc. to assist in video and podcast production and ensure they have the materials they need to meet client expectations

After returning from abroad, I joined Time Inc. as an editor for print and online content. My clients were mainly in the financial industry, such as Merrill Lynch and Bank of America, Charles Schwab and US Trust. Though I didn’t have an immediate financial background, I set to work researching and learning to deliver without skipping a beat. ► VALUE-ADDED ACCOMPLISHMENTS: ☑ Stepped up to develop the first issue of a major client’s print magazine despite being the newest hire with the least experience at the time. Interfacing with the client and writers from ideation to delivery, we went on to create 4 total issues during that first year. ☑ Supported a unified brand with a strong content ecosystem by self-teaching HTML to support the client’s CMS. ☑ Solidified positive working relationships with multimillion-dollar clients that bolstered the Content Solution division’s growth. “Meredith Corporation acquired Time Inc. [in 2018]. We now reach 200 million consumers who come to us for today’s biggest stories and innovative experience… [we have been] committed to service journalism for 115 years… with multiple distribution platforms – including broadcast television, digital, print, mobile, and video.” - (www.linkedin.com/company/time-inc-)After experiencing year-over-year business growth due to a dedicated work ethic and strong client relationships, I was promoted to oversee the launch of Charles Schwab’s new digital line of business. This would be the start of my career in audio.► VALUE-ADDED ACCOMPLISHMENT: ☑ Engineered, recorded, and produced a podcast for Charles Schwab. When requested to build out a digital presence, I volunteered to use my background in music production to singlehandedly craft “Insights and Ideas”. I would be the point-person for this podcast for a year and a half. Media Links – Insights & Ideas Podcast - https://www.schwab.com/resource-center/insights/

Upon graduating from the University of Vermont with my degree in English Studies, I relocated to Peru to jump headfirst into writing and editing for an expat travel company. This was an amazing experience that would inform the rest of my career. The skills I acquired from writing about the heights of Machu Pichu and the depths of Lake Titicaca would equip me in content creation at Time Inc. and beyond. “Created by travelers for travelers. Since 2003, we have led the way as an authoritative and reliable English-language resource and travel agency for those interested in traveling, living, and working in Peru”. - ( www.livinginperu.com/about-us)